Case Study on Data Readiness for AI Success: GBG's Journey Toward Becoming an Intelligent, Data-Driven Organization

This IDC Market Perspective discusses GBG's journey toward becoming an intelligent, data-driven organization. GBG's transformation illustrates how a large, regulated service provider can evolve into an intelligent, data-driven organization. With support from AWS and Intellias, GBG shows how data can become a source of customer insight, product differentiation, and commercial value."Becoming data driven requires more than modern infrastructure. It requires trusted data, clear business priorities, strong governance, and ecosystem partners to translate ambition into execution. GBG's success highlights an important market lesson: organizations that connect technology strategy with culture, trust, and actionable use cases are far more likely to scale meaningful outcomes from data and AI investments," says Archana Venkatraman, senior research director, IDC Europe.