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PUBLISHER: TechNavio | PRODUCT CODE: 1348356

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PUBLISHER: TechNavio | PRODUCT CODE: 1348356

Baby Care Products Market in India 2023-2027

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The baby care products market in India is forecasted to grow by USD 15,688.21 mn during 2022-2027, accelerating at a CAGR of 17.31% during the forecast period. The report on the baby care products market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in internet penetration and online availability of baby care products, growing number of nuclear and single-parent families and households with both parents working, and growing health concerns among parents.

Technavio's baby care products market in India is segmented as below:

Market Scope
Base Year2022
End Year2027
Series Year2023-2027
Growth MomentumAccelerate
YOY 202316.01%
CAGR17.31%
Incremental Value$15688.21mn

By Product

  • Baby food
  • Baby diaper
  • Baby apparel
  • Others

By Distribution Channel

  • Offline
  • Online

This study identifies the advances in packaging as one of the prime reasons driving the baby care products market in India growth during the next few years. Also, rising R and D investments by key market competitors and growing popularity of organic baby food products will lead to sizable demand in the market.

The report on the baby care products market covers in India the following areas:

  • Baby care products market sizing in India
  • Baby care products market forecast in India
  • Baby care products market industry analysis in India

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading baby care products market in India vendors that include Abbott Laboratories, Artsana Spa, Bio Veda Action Research Co., Dabur India Ltd., Gini and Jony Ltd., Himalaya Global Holdings Ltd., Honasa Consumer Pvt. Ltd., Johnson and Johnson, Kimberly Clark Corp., Koninklijke Philips N.V., Lotus Herbals Pvt. Ltd., Me n Moms, Mothercare in Ltd., Nascens Enterprises Pvt. Ltd., OMVED LIFESTYLE PVT. LTD, Pigeon Corp., Rustic Art, Sebapharma GmbH and Co. KG, The Procter and Gamble Co., and Unilever PLC. Also, the baby care products market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR70563

Table of Contents

1 Executive Summary

  • 1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Country Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market Segmentation by Product
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Exhibit 06: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
  • Exhibit 07: Parent market
  • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
  • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
  • Exhibit 10: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ million)
  • Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ million)
  • Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
  • Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Baby care products market in india 2017 - 2021
  • Exhibit 15: Historic Market Size - Data Table on baby care products market in india 2017 - 2021 ($ million)
  • 4.2 Product Segment Analysis 2017 - 2021
  • Exhibit 16: Historic Market Size - Product Segment 2017 - 2021 ($ million)
  • 4.3 Distribution Channel Segment Analysis 2017 - 2021
  • Exhibit 17: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary
  • Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers
  • Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers
  • Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants
  • Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes
  • Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry
  • Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
  • 5.7 Market condition
  • Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

  • 6.1 Market segments
  • Exhibit 25: Chart on Product - Market share 2022-2027 (%)
  • Exhibit 26: Data Table on Product - Market share 2022-2027 (%)
  • 6.2 Comparison by Product
  • Exhibit 27: Chart on Comparison by Product
  • Exhibit 28: Data Table on Comparison by Product
  • 6.3 Baby food - Market size and forecast 2022-2027
  • Exhibit 29: Chart on Baby food - Market size and forecast 2022-2027 ($ million)
  • Exhibit 30: Data Table on Baby food - Market size and forecast 2022-2027 ($ million)
  • Exhibit 31: Chart on Baby food - Year-over-year growth 2022-2027 (%)
  • Exhibit 32: Data Table on Baby food - Year-over-year growth 2022-2027 (%)
  • 6.4 Baby diaper - Market size and forecast 2022-2027
  • Exhibit 33: Chart on Baby diaper - Market size and forecast 2022-2027 ($ million)
  • Exhibit 34: Data Table on Baby diaper - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Chart on Baby diaper - Year-over-year growth 2022-2027 (%)
  • Exhibit 36: Data Table on Baby diaper - Year-over-year growth 2022-2027 (%)
  • 6.5 Baby apparel - Market size and forecast 2022-2027
  • Exhibit 37: Chart on Baby apparel - Market size and forecast 2022-2027 ($ million)
  • Exhibit 38: Data Table on Baby apparel - Market size and forecast 2022-2027 ($ million)
  • Exhibit 39: Chart on Baby apparel - Year-over-year growth 2022-2027 (%)
  • Exhibit 40: Data Table on Baby apparel - Year-over-year growth 2022-2027 (%)
  • 6.6 Others - Market size and forecast 2022-2027
  • Exhibit 41: Chart on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 42: Data Table on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 43: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibit 44: Data Table on Others - Year-over-year growth 2022-2027 (%)
  • 6.7 Market opportunity by Product
  • Exhibit 45: Market opportunity by Product ($ million)
  • Exhibit 46: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

  • 7.1 Market segments
  • Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
  • Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)
  • 7.2 Comparison by Distribution Channel
  • Exhibit 49: Chart on Comparison by Distribution Channel
  • Exhibit 50: Data Table on Comparison by Distribution Channel
  • 7.3 Offline - Market size and forecast 2022-2027
  • Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
  • Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
  • 7.4 Online - Market size and forecast 2022-2027
  • Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
  • Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Distribution Channel
  • Exhibit 59: Market opportunity by Distribution Channel ($ million)
  • Exhibit 60: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview
  • Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

  • 9.1 Market drivers
  • 9.2 Market challenges
  • 9.3 Impact of drivers and challenges
  • Exhibit 62: Impact of drivers and challenges in 2022 and 2027
  • 9.4 Market trends

10 Vendor Landscape

  • 10.1 Overview
  • 10.2 Vendor landscape
  • Exhibit 63: Overview on Criticality of inputs and Factors of differentiation
  • 10.3 Landscape disruption
  • Exhibit 64: Overview on factors of disruption
  • 10.4 Industry risks
  • Exhibit 65: Impact of key risks on business

11 Vendor Analysis

  • 11.1 Vendors covered
  • Exhibit 66: Vendors covered
  • 11.2 Market positioning of vendors
  • Exhibit 67: Matrix on vendor position and classification
  • 11.3 Artsana Spa
  • Exhibit 68: Artsana Spa - Overview
  • Exhibit 69: Artsana Spa - Product / Service
  • Exhibit 70: Artsana Spa - Key offerings
  • 11.4 Bio Veda Action Research Co.
  • Exhibit 71: Bio Veda Action Research Co. - Overview
  • Exhibit 72: Bio Veda Action Research Co. - Product / Service
  • Exhibit 73: Bio Veda Action Research Co. - Key offerings
  • 11.5 Himalaya Global Holdings Ltd.
  • Exhibit 74: Himalaya Global Holdings Ltd. - Overview
  • Exhibit 75: Himalaya Global Holdings Ltd. - Product / Service
  • Exhibit 76: Himalaya Global Holdings Ltd. - Key offerings
  • 11.6 Johnson and Johnson
  • Exhibit 77: Johnson and Johnson - Overview
  • Exhibit 78: Johnson and Johnson - Business segments
  • Exhibit 79: Johnson and Johnson - Key news
  • Exhibit 80: Johnson and Johnson - Key offerings
  • Exhibit 81: Johnson and Johnson - Segment focus
  • 11.7 Kimberly Clark Corp.
  • Exhibit 82: Kimberly Clark Corp. - Overview
  • Exhibit 83: Kimberly Clark Corp. - Business segments
  • Exhibit 84: Kimberly Clark Corp. - Key news
  • Exhibit 85: Kimberly Clark Corp. - Key offerings
  • Exhibit 86: Kimberly Clark Corp. - Segment focus
  • 11.8 Koninklijke Philips N.V.
  • Exhibit 87: Koninklijke Philips N.V. - Overview
  • Exhibit 88: Koninklijke Philips N.V. - Business segments
  • Exhibit 89: Koninklijke Philips N.V. - Key news
  • Exhibit 90: Koninklijke Philips N.V. - Key offerings
  • Exhibit 91: Koninklijke Philips N.V. - Segment focus
  • 11.9 Lotus Herbals Pvt. Ltd.
  • Exhibit 92: Lotus Herbals Pvt. Ltd. - Overview
  • Exhibit 93: Lotus Herbals Pvt. Ltd. - Product / Service
  • Exhibit 94: Lotus Herbals Pvt. Ltd. - Key offerings
  • 11.10 Me n Moms
  • Exhibit 95: Me n Moms - Overview
  • Exhibit 96: Me n Moms - Product / Service
  • Exhibit 97: Me n Moms - Key offerings
  • 11.11 Mothercare in Ltd.
  • Exhibit 98: Mothercare in Ltd. - Overview
  • Exhibit 99: Mothercare in Ltd. - Product / Service
  • Exhibit 100: Mothercare in Ltd. - Key offerings
  • 11.12 OMVED LIFESTYLE PVT. LTD
  • Exhibit 101: OMVED LIFESTYLE PVT. LTD - Overview
  • Exhibit 102: OMVED LIFESTYLE PVT. LTD - Product / Service
  • Exhibit 103: OMVED LIFESTYLE PVT. LTD - Key offerings
  • 11.13 Pigeon Corp.
  • Exhibit 104: Pigeon Corp. - Overview
  • Exhibit 105: Pigeon Corp. - Business segments
  • Exhibit 106: Pigeon Corp. - Key news
  • Exhibit 107: Pigeon Corp. - Key offerings
  • Exhibit 108: Pigeon Corp. - Segment focus
  • 11.14 Rustic Art
  • Exhibit 109: Rustic Art - Overview
  • Exhibit 110: Rustic Art - Product / Service
  • Exhibit 111: Rustic Art - Key offerings
  • 11.15 Sebapharma GmbH and Co. KG
  • Exhibit 112: Sebapharma GmbH and Co. KG - Overview
  • Exhibit 113: Sebapharma GmbH and Co. KG - Product / Service
  • Exhibit 114: Sebapharma GmbH and Co. KG - Key offerings
  • 11.16 The Procter and Gamble Co.
  • Exhibit 115: The Procter and Gamble Co. - Overview
  • Exhibit 116: The Procter and Gamble Co. - Business segments
  • Exhibit 117: The Procter and Gamble Co. - Key news
  • Exhibit 118: The Procter and Gamble Co. - Key offerings
  • Exhibit 119: The Procter and Gamble Co. - Segment focus
  • 11.17 Unilever PLC
  • Exhibit 120: Unilever PLC - Overview
  • Exhibit 121: Unilever PLC - Business segments
  • Exhibit 122: Unilever PLC - Key news
  • Exhibit 123: Unilever PLC - Key offerings
  • Exhibit 124: Unilever PLC - Segment focus

12 Appendix

  • 12.1 Scope of the report
  • 12.2 Inclusions and exclusions checklist
  • Exhibit 125: Inclusions checklist
  • Exhibit 126: Exclusions checklist
  • 12.3 Currency conversion rates for US$
  • Exhibit 127: Currency conversion rates for US$
  • 12.4 Research methodology
  • Exhibit 128: Research methodology
  • Exhibit 129: Validation techniques employed for market sizing
  • Exhibit 130: Information sources
  • 12.5 List of abbreviations
  • Exhibit 131: List of abbreviations
Product Code: IRTNTR70563

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Country Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market Segmentation by Product
  • Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Exhibits6: Executive Summary - Chart on Vendor Market Positioning
  • Exhibits7: Parent market
  • Exhibits8: Market Characteristics
  • Exhibits9: Offerings of vendors included in the market definition
  • Exhibits10: Market segments
  • Exhibits11: Chart on India - Market size and forecast 2022-2027 ($ million)
  • Exhibits12: Data Table on India - Market size and forecast 2022-2027 ($ million)
  • Exhibits13: Chart on India: Year-over-year growth 2022-2027 (%)
  • Exhibits14: Data Table on India: Year-over-year growth 2022-2027 (%)
  • Exhibits15: Historic Market Size - Data Table on baby care products market in india 2017 - 2021 ($ million)
  • Exhibits16: Historic Market Size - Product Segment 2017 - 2021 ($ million)
  • Exhibits17: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
  • Exhibits18: Five forces analysis - Comparison between 2022 and 2027
  • Exhibits19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
  • Exhibits20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
  • Exhibits21: Threat of new entrants - Impact of key factors in 2022 and 2027
  • Exhibits22: Threat of substitutes - Impact of key factors in 2022 and 2027
  • Exhibits23: Threat of rivalry - Impact of key factors in 2022 and 2027
  • Exhibits24: Chart on Market condition - Five forces 2022 and 2027
  • Exhibits25: Chart on Product - Market share 2022-2027 (%)
  • Exhibits26: Data Table on Product - Market share 2022-2027 (%)
  • Exhibits27: Chart on Comparison by Product
  • Exhibits28: Data Table on Comparison by Product
  • Exhibits29: Chart on Baby food - Market size and forecast 2022-2027 ($ million)
  • Exhibits30: Data Table on Baby food - Market size and forecast 2022-2027 ($ million)
  • Exhibits31: Chart on Baby food - Year-over-year growth 2022-2027 (%)
  • Exhibits32: Data Table on Baby food - Year-over-year growth 2022-2027 (%)
  • Exhibits33: Chart on Baby diaper - Market size and forecast 2022-2027 ($ million)
  • Exhibits34: Data Table on Baby diaper - Market size and forecast 2022-2027 ($ million)
  • Exhibits35: Chart on Baby diaper - Year-over-year growth 2022-2027 (%)
  • Exhibits36: Data Table on Baby diaper - Year-over-year growth 2022-2027 (%)
  • Exhibits37: Chart on Baby apparel - Market size and forecast 2022-2027 ($ million)
  • Exhibits38: Data Table on Baby apparel - Market size and forecast 2022-2027 ($ million)
  • Exhibits39: Chart on Baby apparel - Year-over-year growth 2022-2027 (%)
  • Exhibits40: Data Table on Baby apparel - Year-over-year growth 2022-2027 (%)
  • Exhibits41: Chart on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibits42: Data Table on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibits43: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibits44: Data Table on Others - Year-over-year growth 2022-2027 (%)
  • Exhibits45: Market opportunity by Product ($ million)
  • Exhibits46: Data Table on Market opportunity by Product ($ million)
  • Exhibits47: Chart on Distribution Channel - Market share 2022-2027 (%)
  • Exhibits48: Data Table on Distribution Channel - Market share 2022-2027 (%)
  • Exhibits49: Chart on Comparison by Distribution Channel
  • Exhibits50: Data Table on Comparison by Distribution Channel
  • Exhibits51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibits52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibits53: Chart on Offline - Year-over-year growth 2022-2027 (%)
  • Exhibits54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
  • Exhibits55: Chart on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibits56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibits57: Chart on Online - Year-over-year growth 2022-2027 (%)
  • Exhibits58: Data Table on Online - Year-over-year growth 2022-2027 (%)
  • Exhibits59: Market opportunity by Distribution Channel ($ million)
  • Exhibits60: Data Table on Market opportunity by Distribution Channel ($ million)
  • Exhibits61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits62: Impact of drivers and challenges in 2022 and 2027
  • Exhibits63: Overview on Criticality of inputs and Factors of differentiation
  • Exhibits64: Overview on factors of disruption
  • Exhibits65: Impact of key risks on business
  • Exhibits66: Vendors covered
  • Exhibits67: Matrix on vendor position and classification
  • Exhibits68: Artsana Spa - Overview
  • Exhibits69: Artsana Spa - Product / Service
  • Exhibits70: Artsana Spa - Key offerings
  • Exhibits71: Bio Veda Action Research Co. - Overview
  • Exhibits72: Bio Veda Action Research Co. - Product / Service
  • Exhibits73: Bio Veda Action Research Co. - Key offerings
  • Exhibits74: Himalaya Global Holdings Ltd. - Overview
  • Exhibits75: Himalaya Global Holdings Ltd. - Product / Service
  • Exhibits76: Himalaya Global Holdings Ltd. - Key offerings
  • Exhibits77: Johnson and Johnson - Overview
  • Exhibits78: Johnson and Johnson - Business segments
  • Exhibits79: Johnson and Johnson - Key news
  • Exhibits80: Johnson and Johnson - Key offerings
  • Exhibits81: Johnson and Johnson - Segment focus
  • Exhibits82: Kimberly Clark Corp. - Overview
  • Exhibits83: Kimberly Clark Corp. - Business segments
  • Exhibits84: Kimberly Clark Corp. - Key news
  • Exhibits85: Kimberly Clark Corp. - Key offerings
  • Exhibits86: Kimberly Clark Corp. - Segment focus
  • Exhibits87: Koninklijke Philips N.V. - Overview
  • Exhibits88: Koninklijke Philips N.V. - Business segments
  • Exhibits89: Koninklijke Philips N.V. - Key news
  • Exhibits90: Koninklijke Philips N.V. - Key offerings
  • Exhibits91: Koninklijke Philips N.V. - Segment focus
  • Exhibits92: Lotus Herbals Pvt. Ltd. - Overview
  • Exhibits93: Lotus Herbals Pvt. Ltd. - Product / Service
  • Exhibits94: Lotus Herbals Pvt. Ltd. - Key offerings
  • Exhibits95: Me n Moms - Overview
  • Exhibits96: Me n Moms - Product / Service
  • Exhibits97: Me n Moms - Key offerings
  • Exhibits98: Mothercare in Ltd. - Overview
  • Exhibits99: Mothercare in Ltd. - Product / Service
  • Exhibits100: Mothercare in Ltd. - Key offerings
  • Exhibits101: OMVED LIFESTYLE PVT. LTD - Overview
  • Exhibits102: OMVED LIFESTYLE PVT. LTD - Product / Service
  • Exhibits103: OMVED LIFESTYLE PVT. LTD - Key offerings
  • Exhibits104: Pigeon Corp. - Overview
  • Exhibits105: Pigeon Corp. - Business segments
  • Exhibits106: Pigeon Corp. - Key news
  • Exhibits107: Pigeon Corp. - Key offerings
  • Exhibits108: Pigeon Corp. - Segment focus
  • Exhibits109: Rustic Art - Overview
  • Exhibits110: Rustic Art - Product / Service
  • Exhibits111: Rustic Art - Key offerings
  • Exhibits112: Sebapharma GmbH and Co. KG - Overview
  • Exhibits113: Sebapharma GmbH and Co. KG - Product / Service
  • Exhibits114: Sebapharma GmbH and Co. KG - Key offerings
  • Exhibits115: The Procter and Gamble Co. - Overview
  • Exhibits116: The Procter and Gamble Co. - Business segments
  • Exhibits117: The Procter and Gamble Co. - Key news
  • Exhibits118: The Procter and Gamble Co. - Key offerings
  • Exhibits119: The Procter and Gamble Co. - Segment focus
  • Exhibits120: Unilever PLC - Overview
  • Exhibits121: Unilever PLC - Business segments
  • Exhibits122: Unilever PLC - Key news
  • Exhibits123: Unilever PLC - Key offerings
  • Exhibits124: Unilever PLC - Segment focus
  • Exhibits125: Inclusions checklist
  • Exhibits126: Exclusions checklist
  • Exhibits127: Currency conversion rates for US$
  • Exhibits128: Research methodology
  • Exhibits129: Validation techniques employed for market sizing
  • Exhibits130: Information sources
  • Exhibits131: List of abbreviations
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