Global Generative AI in Media and Entertainment Market 2025-2029

Description

List of Tables

The generative AI in media and entertainment market is forecasted to grow by USD 6,817.7 mn during 2024-2029, accelerating at a CAGR of 36.6% during the forecast period. The report on the generative AI in media and entertainment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating demand for immersive consumer experiences, economic imperatives driving production efficiency and cost optimization, and democratization of content creation and proliferation of creator economy.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	32%
CAGR	36.6%
Incremental Value	$6,817.7 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's generative AI in media and entertainment market is segmented as below:

By Application

Gaming
Film and television
Advertising and marketing
Music and sound production
Others

By Technology

Text-to-image generation
Image-to-image generation
Video generation
Music generation
3D modeling and animation

By Deployment

Cloud based
On premise

By Product

Solution
Services

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the ascendancy of hyper-personalization and dynamic content generation as one of the prime reasons driving the generative AI in media and entertainment market growth during the next few years. Also, proliferation of high-fidelity multimodal and video generation and solidification of ethical governance and commercial rights frameworks will lead to sizable demand in the market.

The report on the generative AI in media and entertainment market covers the following areas:

generative AI In Media And Entertainment Market sizing
generative AI In Media And Entertainment Market forecast
generative AI In Media And Entertainment Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in media and entertainment market vendors that include Adobe Inc., Amazon Web Services Inc., Anthropic, Autodesk Inc., Descript, Eleven Labs Inc., Epic Games Inc., Getty Images Holdings Inc., Google LLC, Hugging Face, Microsoft Corp., Midjourney, NVIDIA Corp., OpenAI, Pika, Runway AI Inc., Shutterstock Inc., Stability AI, and Synthesia Ltd.. Also, the generative AI in media and entertainment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR80859

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

6 Market Segmentation by Application

6.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
6.3 Gaming - Market size and forecast 2024-2029
- Chart on Gaming - Market size and forecast 2024-2029 ($ million)
- Data Table on Gaming - Market size and forecast 2024-2029 ($ million)
- Chart on Gaming - Year-over-year growth 2024-2029 (%)
- Data Table on Gaming - Year-over-year growth 2024-2029 (%)
6.4 Film and television - Market size and forecast 2024-2029
- Chart on Film and television - Market size and forecast 2024-2029 ($ million)
- Data Table on Film and television - Market size and forecast 2024-2029 ($ million)
- Chart on Film and television - Year-over-year growth 2024-2029 (%)
- Data Table on Film and television - Year-over-year growth 2024-2029 (%)
6.5 Advertising and marketing - Market size and forecast 2024-2029
- Chart on Advertising and marketing - Market size and forecast 2024-2029 ($ million)
- Data Table on Advertising and marketing - Market size and forecast 2024-2029 ($ million)
- Chart on Advertising and marketing - Year-over-year growth 2024-2029 (%)
- Data Table on Advertising and marketing - Year-over-year growth 2024-2029 (%)
6.6 Music and sound production - Market size and forecast 2024-2029
- Chart on Music and sound production - Market size and forecast 2024-2029 ($ million)
- Data Table on Music and sound production - Market size and forecast 2024-2029 ($ million)
- Chart on Music and sound production - Year-over-year growth 2024-2029 (%)
- Data Table on Music and sound production - Year-over-year growth 2024-2029 (%)
6.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
6.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Technology

7.1 Market segments
- Chart on Technology - Market share 2024-2029 (%)
- Data Table on Technology - Market share 2024-2029 (%)
7.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
7.3 Text-to-image generation - Market size and forecast 2024-2029
- Chart on Text-to-image generation - Market size and forecast 2024-2029 ($ million)
- Data Table on Text-to-image generation - Market size and forecast 2024-2029 ($ million)
- Chart on Text-to-image generation - Year-over-year growth 2024-2029 (%)
- Data Table on Text-to-image generation - Year-over-year growth 2024-2029 (%)
7.4 Image-to-image generation - Market size and forecast 2024-2029
- Chart on Image-to-image generation - Market size and forecast 2024-2029 ($ million)
- Data Table on Image-to-image generation - Market size and forecast 2024-2029 ($ million)
- Chart on Image-to-image generation - Year-over-year growth 2024-2029 (%)
- Data Table on Image-to-image generation - Year-over-year growth 2024-2029 (%)
7.5 Video generation - Market size and forecast 2024-2029
- Chart on Video generation - Market size and forecast 2024-2029 ($ million)
- Data Table on Video generation - Market size and forecast 2024-2029 ($ million)
- Chart on Video generation - Year-over-year growth 2024-2029 (%)
- Data Table on Video generation - Year-over-year growth 2024-2029 (%)
7.6 Music generation - Market size and forecast 2024-2029
- Chart on Music generation - Market size and forecast 2024-2029 ($ million)
- Data Table on Music generation - Market size and forecast 2024-2029 ($ million)
- Chart on Music generation - Year-over-year growth 2024-2029 (%)
- Data Table on Music generation - Year-over-year growth 2024-2029 (%)
- 3D modeling and animation - Market size and forecast 2024-2029
- Chart on 3D modeling and animation - Market size and forecast 2024-2029 ($ million)
- Data Table on 3D modeling and animation - Market size and forecast 2024-2029 ($ million)
- Chart on 3D modeling and animation - Year-over-year growth 2024-2029 (%)
- Data Table on 3D modeling and animation - Year-over-year growth 2024-2029 (%)
7.8 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)

8 Market Segmentation by Deployment

8.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
8.3 Cloud based - Market size and forecast 2024-2029
- Chart on Cloud based - Market size and forecast 2024-2029 ($ million)
- Data Table on Cloud based - Market size and forecast 2024-2029 ($ million)
- Chart on Cloud based - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud based - Year-over-year growth 2024-2029 (%)
8.4 On premise - Market size and forecast 2024-2029
- Chart on On premise - Market size and forecast 2024-2029 ($ million)
- Data Table on On premise - Market size and forecast 2024-2029 ($ million)
- Chart on On premise - Year-over-year growth 2024-2029 (%)
- Data Table on On premise - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Solution - Market size and forecast 2024-2029
- Chart on Solution - Market size and forecast 2024-2029 ($ million)
- Data Table on Solution - Market size and forecast 2024-2029 ($ million)
- Chart on Solution - Year-over-year growth 2024-2029 (%)
- Data Table on Solution - Year-over-year growth 2024-2029 (%)
9.4 Services - Market size and forecast 2024-2029
- Chart on Services - Market size and forecast 2024-2029 ($ million)
- Data Table on Services - Market size and forecast 2024-2029 ($ million)
- Chart on Services - Year-over-year growth 2024-2029 (%)
- Data Table on Services - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.14 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.15 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.16 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.17 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
14.5 Amazon Web Services Inc.
- Amazon Web Services Inc. - Overview
- Amazon Web Services Inc. - Product / Service
- Amazon Web Services Inc. - Key news
- Amazon Web Services Inc. - Key offerings
- SWOT
14.6 Anthropic
- Anthropic - Overview
- Anthropic - Product / Service
- Anthropic - Key offerings
- SWOT
14.7 Descript
- Descript - Overview
- Descript - Product / Service
- Descript - Key offerings
- SWOT
14.8 Eleven Labs Inc.
- Eleven Labs Inc. - Overview
- Eleven Labs Inc. - Product / Service
- Eleven Labs Inc. - Key offerings
- SWOT
14.9 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
14.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
14.11 Midjourney
- Midjourney - Overview
- Midjourney - Product / Service
- Midjourney - Key offerings
- SWOT
14.12 NVIDIA Corp.
- NVIDIA Corp. - Overview
- NVIDIA Corp. - Business segments
- NVIDIA Corp. - Key news
- NVIDIA Corp. - Key offerings
- NVIDIA Corp. - Segment focus
- SWOT
14.13 OpenAI
- OpenAI - Overview
- OpenAI - Product / Service
- OpenAI - Key offerings
- SWOT
14.14 Pika
- Pika - Overview
- Pika - Product / Service
- Pika - Key offerings
- SWOT
14.15 Runway AI Inc.
- Runway AI Inc. - Overview
- Runway AI Inc. - Product / Service
- Runway AI Inc. - Key offerings
- SWOT
14.16 Shutterstock Inc.
- Shutterstock Inc. - Overview
- Shutterstock Inc. - Product / Service
- Shutterstock Inc. - Key offerings
- SWOT
14.17 Stability AI
- Stability AI - Overview
- Stability AI - Product / Service
- Stability AI - Key offerings
- SWOT
14.18 Synthesia Ltd.
- Synthesia Ltd. - Overview
- Synthesia Ltd. - Product / Service
- Synthesia Ltd. - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations