PUBLISHER: TechNavio | PRODUCT CODE: 2126159
PUBLISHER: TechNavio | PRODUCT CODE: 2126159
Global Automation Testing Market 2026-2030
The global automation testing market is forecasted to grow by USD 45943.5 mn during 2025-2030, accelerating at a CAGR of 17.5% during the forecast period. The report on the global automation testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by accelerating enterprise adoption of agile and devops frameworks driving continuous testing, surging proliferation of complex mobile and web applications requiring cross platform verification, expanding integration of ai and machine learning technologies in automation tools.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 16.3% |
| CAGR | 17.5% |
| Incremental Value | $45943.5 mn |
Technavio's global automation testing market is segmented as below:
By End-User
- BFSI
- Telecom and media
- Manufacturing
- Others
By Deployment
- On-premises
- Cloud-based
By Component
- Solutions
- Services
Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- India
- Japan
- South Korea
- Australia
- Indonesia
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the surging strategic deployment of autonomous agentic ai and natural language test generation as one of the prime reasons driving the global automation testing market growth during the next few years. Also, rapid migration toward cloud native serverless execution grids and on demand parallel infrastructure and expanding enterprise shift toward autonomous visual testing and ai augmented user experience validation will lead to sizable demand in the market.
The report on the global automation testing market covers the following areas:
- Global automation testing market sizing
- Global automation testing market forecast
- Global automation testing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global automation testing market vendors that include Accenture Plc, Applitools Ltd., Broadcom Inc., BrowserStack Inc., Capgemini SE, Cognizant Technology Solution, Hexaware Technologies Ltd., IBM Corp., Infosys Ltd., Katalon Inc., Keysight Technologies Inc., LambdaTest, Microsoft Corp., Open Text Corp., Oracle Corp., Perforce Software Inc., QualiTest Group, SmartBear Software Inc., Tata Consultancy Services, Wipro Ltd.. Also, the global automation testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Automation Testing Market 2020 - 2024
- Historic Market Size - Data Table on Global Automation Testing Market 2020 - 2024 ($ million)
- 5.2 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.3 Deployment segment analysis 2020 - 2024
- Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
- 5.4 Component segment analysis 2020 - 2024
- Historic Market Size - Component Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on global automation testing market
- 6.2 Impact of geopolitical conflicts on global automation testing market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by End-user
- 8.1 Market segments
- 8.2 Comparison by End-user
- 8.3 BFSI - Market size and forecast 2025-2030
- 8.4 Telecom and media - Market size and forecast 2025-2030
- 8.5 Manufacturing - Market size and forecast 2025-2030
- 8.6 Others - Market size and forecast 2025-2030
- 8.7 Market opportunity by End-user
- Market opportunity by End-user ($ million)
9 Market Segmentation by Deployment
- 9.1 Market segments
- 9.2 Comparison by Deployment
- 9.3 On-premises - Market size and forecast 2025-2030
- 9.4 Cloud-based - Market size and forecast 2025-2030
- 9.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
10 Market Segmentation by Component
- 10.1 Market segments
- 10.2 Comparison by Component
- 10.3 Solutions - Market size and forecast 2025-2030
- 10.4 Services - Market size and forecast 2025-2030
- 10.5 Market opportunity by Component
- Market opportunity by Component ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 Europe - Market size and forecast 2025-2030
- 12.4.1 Germany - Market size and forecast 2025-2030
- 12.4.2 UK - Market size and forecast 2025-2030
- 12.4.3 France - Market size and forecast 2025-2030
- 12.4.4 Italy - Market size and forecast 2025-2030
- 12.4.5 Spain - Market size and forecast 2025-2030
- 12.4.6 The Netherlands - Market size and forecast 2025-2030
- 12.5 APAC - Market size and forecast 2025-2030
- 12.5.1 China - Market size and forecast 2025-2030
- 12.5.2 India - Market size and forecast 2025-2030
- 12.5.3 Japan - Market size and forecast 2025-2030
- 12.5.4 South Korea - Market size and forecast 2025-2030
- 12.5.5 Australia - Market size and forecast 2025-2030
- 12.5.6 Indonesia - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 Israel - Market size and forecast 2025-2030
- 12.7.4 South Africa - Market size and forecast 2025-2030
- 12.7.5 Turkey - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Accelerating enterprise adoption of agile and DevOps frameworks driving continuous testing
- Surging proliferation of complex mobile and web applications requiring cross platform verification
- Expanding integration of AI and machine learning technologies in automation tools
- 13.2 Market challenges
- Exorbitant manufacturing costs and technical complexity restricting scalable supply
- Severe technical skill shortages and advanced engineering competency framework gaps
- Complex heterogeneous software ecosystem interoperability and legacy infrastructure integration obstacles
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Surging strategic deployment of autonomous agentic AI and natural language test generation
- Rapid migration toward cloud native serverless execution grids and on demand parallel infrastructure
- Expanding enterprise shift toward autonomous visual testing and AI augmented user experience validation
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Accenture Plc
- Accenture Plc - Overview
- Accenture Plc - Business segments
- Accenture Plc - Key news
- Accenture Plc - Key offerings
- Accenture Plc - Segment focus
- SWOT
- 15.5 Broadcom Inc.
- Broadcom Inc. - Overview
- Broadcom Inc. - Business segments
- Broadcom Inc. - Key news
- Broadcom Inc. - Key offerings
- Broadcom Inc. - Segment focus
- SWOT
- 15.6 Capgemini SE
- Capgemini SE - Overview
- Capgemini SE - Business segments
- Capgemini SE - Key news
- Capgemini SE - Key offerings
- Capgemini SE - Segment focus
- SWOT
- 15.7 Cognizant Technology Solution
- Cognizant Technology Solution - Overview
- Cognizant Technology Solution - Business segments
- Cognizant Technology Solution - Key news
- Cognizant Technology Solution - Key offerings
- Cognizant Technology Solution - Segment focus
- SWOT
- 15.8 Hexaware Technologies Ltd.
- Hexaware Technologies Ltd. - Overview
- Hexaware Technologies Ltd. - Business segments
- Hexaware Technologies Ltd. - Key offerings
- Hexaware Technologies Ltd. - Segment focus
- SWOT
- 15.9 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
- 15.10 Infosys Ltd.
- Infosys Ltd. - Overview
- Infosys Ltd. - Business segments
- Infosys Ltd. - Key news
- Infosys Ltd. - Key offerings
- Infosys Ltd. - Segment focus
- SWOT
- 15.11 Keysight Technologies Inc.
- Keysight Technologies Inc. - Overview
- Keysight Technologies Inc. - Business segments
- Keysight Technologies Inc. - Key offerings
- Keysight Technologies Inc. - Segment focus
- SWOT
- 15.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 15.13 Open Text Corp.
- Open Text Corp. - Overview
- Open Text Corp. - Business segments
- Open Text Corp. - Key news
- Open Text Corp. - Key offerings
- Open Text Corp. - Segment focus
- SWOT
- 15.14 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
- 15.15 QualiTest Group
- QualiTest Group - Overview
- QualiTest Group - Product / Service
- QualiTest Group - Key offerings
- SWOT
- 15.16 SmartBear Software Inc.
- SmartBear Software Inc. - Overview
- SmartBear Software Inc. - Product / Service
- SmartBear Software Inc. - Key offerings
- SWOT
- 15.17 Tata Consultancy Services
- Tata Consultancy Services - Overview
- Tata Consultancy Services - Business segments
- Tata Consultancy Services - Key news
- Tata Consultancy Services - Key offerings
- Tata Consultancy Services - Segment focus
- SWOT
- 15.18 Wipro Ltd.
- Wipro Ltd. - Overview
- Wipro Ltd. - Business segments
- Wipro Ltd. - Key news
- Wipro Ltd. - Key offerings
- Wipro Ltd. - Segment focus
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
