Marketing Analytics Market by Types, Component, Application, Deployment, End-User

KEY MARKET STATISTICS
Base Year [2023]	USD 54.32 billion
Estimated Year [2024]	USD 60.26 billion
Forecast Year [2030]	USD 99.72 billion
CAGR (%)	9.06%

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., AgencyAnalytics Inc., CallRail, CleverTap, Funnel.io, Google LLC by Alphabet Inc., HubSpot, Inc., International Business Machines Corporation, Invoca,Inc., Mailchimp, Microsoft Corporation, MoEngage, Neustar, Inc., Oracle Corporation, OWOX, Inc., Pegasystems Inc., Salesforce, Inc., SAS Institute Inc., Semrush, Singular Labs, Inc., SproutLoud, Supermetrics, Teradata Corporation, and Whatconverts by Icon Digital LLC.

Market Segmentation & Coverage

This research report categorizes the Marketing Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Types
- Descriptive analytics
- Diagnostic Analytics
- Predictive analytics
- Prescriptive analytics
Component
- Software
- Tools
Application
- Content Marketing
- E-mail Marketing
- Online Marketing
- Social Media Marketing
Deployment
- On-Cloud
- On-premises
End-User
- BFSI
- Education
- Healthcare
- Manufacturing
- Retail
- Travel & Hospitality
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Analytics Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Analytics Market?

3. What are the technology trends and regulatory frameworks in the Marketing Analytics Market?

4. What is the market share of the leading vendors in the Marketing Analytics Market?

5. Which modes and strategic moves are suitable for entering the Marketing Analytics Market?

Product Code: MRR-C002B1C99811

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Marketing Analytics Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising adoption to better understand consumer insights and generate ROI
  - 5.1.1.2. Increasing usage of hybrid and multi-cloud architectures
  - 5.1.1.3. Surging adoption by BFSI and retail sector
- 5.1.2. Restraints
  - 5.1.2.1. Concern associated with misinterpretation of marketing analytics
- 5.1.3. Opportunities
  - 5.1.3.1. Integration of modern technologies for advanced marketing analytics
  - 5.1.3.2. Potential adoption of cloud-based technology among SMEs
- 5.1.4. Challenges
  - 5.1.4.1. Dearth of skilled and experienced professionals
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Marketing Analytics Market, by Types

6.1. Introduction
6.2. Descriptive analytics
6.3. Diagnostic Analytics
6.4. Predictive analytics
6.5. Prescriptive analytics

7. Marketing Analytics Market, by Component

7.1. Introduction
7.2. Software
7.3. Tools

8. Marketing Analytics Market, by Application

8.1. Introduction
8.2. Content Marketing
8.3. E-mail Marketing
8.4. Online Marketing
8.5. Social Media Marketing

9. Marketing Analytics Market, by Deployment

9.1. Introduction
9.2. On-Cloud
9.3. On-premises

10. Marketing Analytics Market, by End-User

10.1. Introduction
10.2. BFSI
10.3. Education
10.4. Healthcare
10.5. Manufacturing
10.6. Retail
10.7. Travel & Hospitality

11. Americas Marketing Analytics Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Marketing Analytics Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Marketing Analytics Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player

15. Competitive Portfolio

15.1. Key Company Profiles
- 15.1.1. Accenture PLC
- 15.1.2. Adobe Inc.
- 15.1.3. AgencyAnalytics Inc.
- 15.1.4. CallRail
- 15.1.5. CleverTap
- 15.1.6. Funnel.io
- 15.1.7. Google LLC by Alphabet Inc.
- 15.1.8. HubSpot, Inc.
- 15.1.9. International Business Machines Corporation
- 15.1.10. Invoca,Inc.
- 15.1.11. Mailchimp
- 15.1.12. Microsoft Corporation
- 15.1.13. MoEngage
- 15.1.14. Neustar, Inc.
- 15.1.15. Oracle Corporation
- 15.1.16. OWOX, Inc.
- 15.1.17. Pegasystems Inc.
- 15.1.18. Salesforce, Inc.
- 15.1.19. SAS Institute Inc.
- 15.1.20. Semrush
- 15.1.21. Singular Labs, Inc.
- 15.1.22. SproutLoud
- 15.1.23. Supermetrics
- 15.1.24. Teradata Corporation
- 15.1.25. Whatconverts by Icon Digital LLC
15.2. Key Product Portfolio

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing