Baby Carrier Market by Product, Distribution Channel

List of Tables

[183 Pages Report] The Baby Carrier Market size was estimated at USD 384.59 million in 2023 and expected to reach USD 407.74 million in 2024, at a CAGR 6.00% to reach USD 578.38 million by 2030.

The baby carriers are normally made of soft fabrics that wrap around the chest, providing comfort and support for the baby and allowing the parent or carer to keep their hands free while performing everyday tasks. Growing consumer spending and the increasing popularity of ergonomically designed baby carriers, known for better comfort and safety of babies, are driving the adoption of baby carriers. The increasing number of nuclear families and the rising concerns among parents about the safety of their children is increasing the usage of baby carriers. However, the comfort issues and increasing recalls associated with baby carriers impede the market growth. The ongoing efforts by governing agencies to implement stringent safety standards on manufacturing baby carriers are encouraging market players to add innovative features that allow multiple positions to carry a baby. Moreover, the increasing usage of biomaterials for producing eco-friendly baby carriers is expected to expand the scope of baby carriers.

KEY MARKET STATISTICS
Base Year [2023]	USD 384.59 million
Estimated Year [2024]	USD 407.74 million
Forecast Year [2030]	USD 578.38 million
CAGR (%)	6.00%

Product: Rising popularity of backpack & buckle carriers for outdoor activities and longer outings

Backpack & buckle carriers have a structured design with a backpack-style harness and buckles for easy adjustments. Backpack & buckle carriers support both the parent and the baby, making them a popular choice for outdoor activities and longer outings. A sling carrier is worn over one shoulder and across the torso, with the baby sitting in the pocket created by the fabric. Sling carriers are versatile, lightweight, and easy to pack, making them the preferred choice for travel or quick errands. Sling carriers are made with various materials, including linen, cotton, and silk. A hammock-like sling usually consists of a fabric panel suspended from two shoulder straps. The baby sits in the fabric panel, providing a secure and comfortable cocoon-like environment. A long-wrappable sling comprises an elongated piece of fabric that can be skillfully wrapped around the wearer's body in multiple configurations. This wrapping technique allows for the creation of a secure and comfortable carrying position for the baby.

Distribution Channel: Growing adoption of online sales channel due to ease of comfort

The child carriers are being purchased through various distribution channels, including online and offline, offering customers a vast pool of opportunities to choose the product. Online sales channels have gained high traction, and as a result, players operating in the industry are strengthening their digital presence through social media platforms, such as Instagram and YouTube, which are playing huge roles in the trends linked to baby and child-specific products. At the same time, offline retailer shopping helps the consumer to inspect the product thoroughly before buying, which decreases the risk of purchasing a duplicate product and provides a more satisfying shopping experience for loved ones.

Regional Insights

The child carrier market is innovative and driven by the prevalence of regional players specialized in offering novel designs and eco-friendly and convenient raw material-based products. Governments of different provinces in the United States have laid strict rules and regulations for maintaining the quality of baby carriers. These extensive rules in the American region are expected to increase the demand and competitiveness in the market, which consists of many organized and unorganized players. Additionally, baby carriers imported to and manufactured in the European Union should be designed to comply with applicable safety requirements in mind. The increasing spending power of European consumers and the growing focus of the manufacturers on designing high-quality baby carriers, ensuring the safety and comfort of babies propel the market growth in the region. Moreover, the surge in the toddler population and growing availability on eCommerce platforms facilitate the higher adoption of baby carriers such as buckled baby carriers, baby wrap carriers, baby sling carriers, and similar products across the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Baby Carrier Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Baby Carrier Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Baby Carrier Market, highlighting leading vendors and their innovative profiles. These include Ankalia Textiles, Artsana S.p.A., Baby K'tan, LLC, BabyBjorn AB, Blue Box Holdings Ltd., Boba Inc., Brevi Milano S.p.A, Britax Child Safety, Inc., Chinmay Kids, ClevrCarriers, Combi, Compass Group Diversified Holdings LLC, Ganttex s.r.o., Goodbaby International Holdings Limited, Kokadi GmbH & Co. KG, Konny, Lalabu, LennyLamb Sp. z o. o. Sp. k., LILLEbaby, LLC, Manduca by Wickelkinder GmbH, MATEX, New Native Inc., R for Rabbit Baby Products Pvt. Ltd., Solly Baby Company, Storchenwiege GmbH & Co. KG, Tetra Clothing, and WildBird, LLC.

Market Segmentation & Coverage

This research report categorizes the Baby Carrier Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Backpack & Buckle
- Sling
  - Hammock-like Sling
  - Long-wrappable Sling
Distribution Channel
- Convenience Store
- Online Store
- Supermarkets or Hypermarkets

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - Arizona
    - California
    - Florida
    - Illinois
    - Indiana
    - Massachusetts
    - Nevada
    - New Jersey
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Baby Carrier Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Baby Carrier Market?

3. What are the technology trends and regulatory frameworks in the Baby Carrier Market?

4. What is the market share of the leading vendors in the Baby Carrier Market?

5. Which modes and strategic moves are suitable for entering the Baby Carrier Market?

Product Code: MRR-C318301EF037

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Significant infant population across the globe
  - 5.1.1.2. Surging popularity of backpack baby carrier
- 5.1.2. Restraints
  - 5.1.2.1. Baby carrier recall due to safety concerns
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of novel and advanced featured baby carriers
  - 5.1.3.2. Social media marketing gaining traction among millennial parents
- 5.1.4. Challenges
  - 5.1.4.1. Comfort issues associated with baby carriers
5.2. Market Segmentation Analysis
- 5.2.1. Product: Rising popularity of backpack & buckle carriers for outdoor activities and longer outings
- 5.2.2. Distribution Channel: Growing adoption of online sales channel due to ease of comfort
5.3. Market Trend Analysis
- 5.3.1. Well-established standards and presence of multiple vendors enhanced the baby carrier market scope in American region
- 5.3.2. Surge in toddler population and growing availability on eCommerce platforms to facilitate the use of baby carriers in APAC region
- 5.3.3. Incorporation of high-quality material and improvements in design to expand the use of baby carriers in the EMEA region
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis

6. Baby Carrier Market, by Product

6.1. Introduction
6.2. Backpack & Buckle
6.3. Sling

7. Baby Carrier Market, by Distribution Channel

7.1. Introduction
7.2. Convenience Store
7.3. Online Store
7.4. Supermarkets or Hypermarkets

8. Americas Baby Carrier Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Baby Carrier Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Baby Carrier Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
- 11.3.1. BabyBjorn launches products in purple
- 11.3.2. Wildbird Launches Luxurious, Size-Inclusive Baby Carrier
- 11.3.3. Baby K'tan, LLC launched 'Active Yoga' Carrier to Line-up
- 11.3.4. Premium Mother & Baby Care Platform AllThingsBaby.com Onboards Baby Carrier Brand Ergobaby
- 11.3.5. Montage Partners Invested In Solly Baby
- 11.3.6. LILLEbaby Acquired by Thrive International, Inc.

12. Competitive Portfolio

12.1. Key Company Profiles
12.2. Key Product Portfolio