Global CPaaS Market

Description

KEY STATISTICS
Global CPaaS market value in 2024:	$28bn
Global CPaaS market value by 2028:	$58bn
2024 to 2028 market growth:	102%
Forecast period:	2024-2028

Overview

Our latest "CPaaS" (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, featuring a regional analysis and an evaluation of each of the channels that comprise CPaaS offerings, including:

Email
In-app Push Notifications
MMS
Mobile & Online Browsing Chatbots
RCS Business Messaging
Social Media
SMS
OTT Business Messaging
Video Services
Voice Services

It includes strategic recommendations for CPaaS providers, as well as comprehensive 5-year forecasts for CPaaS traffic and revenue for each channel, and for 6 key market verticals:

Banking
Government & Public Services
Healthcare
Ticketing
Travel & Tourism
Retail & eCommerce

SAMPLE VIEW

Market Trends & Forecasts

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Key Features

Future CPaaS Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the CPaaS market, including:
- AIT (Artificially Inflated Traffic) & SMS Trashing Fraud
- API-based Service Provision
- Generative AI on Mobile Marketing Campaigns
- The Growth of Conversational Commerce & AI
- The Imminent Support of RCS via Apple's iOS Devices
- The Impact of Rising International A2P SMS Termination Rates
- The Rise of Mobile Identity in CPaaS

Comprehensive Industry Forecasts: An evaluation of the market outlook for 10 key CPaaS communication channels, including:
- Email
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services

Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 22 vendors within the CPaaS market, via the Juniper Research Competitor Leaderboard.

Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of emerging CPaaS technologies in 60 select countries; thoroughly analysing each country's potential readiness for disruption from services such as generative AI, rich media messaging, APIs, conversational commerce and CPaaS enablement.

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

1.1. Key Takeaways & Strategic Recommendations
1.2. Key Takeaways
1.3. Strategic Recommendations

2. Future CPaaS Market Outlook

2.1. Future Outlook for the CPaaS Market
- 2.1.1. CPaaS Market Revenue by Channel
  - Figure 2.2: Total CPaaS Traffic Revenue in 2024 & 2028 ($m)
i. OTT Business Messaging
ii. RCS Business Messaging
- Figure 2.3: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2020-2028
- Figure 2.4: Total RCS Business Messages Delivered (m), Split by 8 Key Regions, 2023-2028
2.2 Key Trends in the CPaaS Market
- 2.2.1. Rising SMS Pricing & Fraud
  - Figure 2.5: How AIT Makes Profit for Fraudsters
  - Figure 2.6: Average Price per A2P SMS ($), Split by Select 20 Countries 2020-2024
- 2.2.2. Conversational & Omnichannel Technologies
  - Figure 2.7: Example Use Case of Conversational Commerce
- 2.2.3. Generative AI to Drive Omnichannel Communication Strategies
- 2.2.4. Mobile Identity & the Impact on CPaaS

3. CPaaS Disruption: Country Readiness Index

Introduction to the Country Readiness Index
- Figure 3.1: eSIMs and iSIMs Country Readiness Index Regional Definitions
- Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: CPaaS Disruption
- Figure 3.3: Juniper Research Country Readiness Index: Disruptive CPaaS Technologies
- Table 3.4: List of Country Categorisation
- 3.1.1. Focus Markets
  - i. Adoption of Anti-fraud Solutions over Mobile Messaging
    - Figure 3.5: Total CPaaS Market Value in 2024, Split by Countries in the Focus Market Category
  - ii. Adoption of Emerging Technologies
  - iii. Large Addressable User Bases
    - Figure 3.6: Average Monthly A2P SMS per Mobile Subscriber, Split by Top 10 Focus Markets
- 3.1.2. Saturated Markets
  - Figure 3.7: Total CPaaS Market Value for Saturated Markets ($m), Split by 7 Countries, 2023-2028
  - Table 3.8: Saturated Markets' Growth 2023-2028, Split by 7 Key Countries
  - i. High Growth of OTT Business Messaging Traffic
    - Figure 3.9: Total OTT Business Messaging Traffic (m), Split by 7 Saturated Markets, 2023-2028
- 3.1.3. Growth Markets
  - Figure 3.10: Total CPaaS Market Value ($m), Split by 5 Key Growth Markets, 2023-2028
i. The Opportunities for CPaaS in India
- 3.1.4. Developing Markets
  - Figure 3.11: CPaaS Market Value in 2024 ($m), Split by 10 Select Developing Markets
  - Table 3.12: Juniper Research Competitor Leaderboard Scoring Heatmap: North America
  - Table 3.13: Juniper Research Competitor Leaderboard Scoring Heatmap: Latin America
  - Table 3.14: Juniper Research Competitor Leaderboard Scoring Heatmap: West Europe
  - Table 3.15: Juniper Research Competitor Leaderboard Scoring Heatmap: Central & East Europe
  - Table 3.16: Juniper Research Competitor Leaderboard Scoring Heatmap: Far East & China
  - Table 3.17: Juniper Research Competitor Leaderboard Scoring Heatmap: Far East & China
  - Table 3.18: Juniper Research Competitor Leaderboard Scoring Heatmap: Rest Asia Pacific
  - Table 3.19: Juniper Research Competitor Leaderboard Scoring Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1. Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: CPaaS Vendors Included & Product Portfolios
- Figure 1.2: Juniper Research Competitor Leaderboard: CPaaS Vendors
- Table 1.3: Juniper Research Competitor Leaderboard: CPaaS Vendor Rankings
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: CPaaS Vendors (1 of 2)
- Table 1.5: Juniper Research Competitor Leaderboard Heatmap: CPaaS Vendors (2 of 2)

2. Company Profiles

2.1. CPaaS Vendor Profiles
- 2.1.1. BICS
  - i. Corporate
    - Table 2.1: BICS' Select Financial Information (Euro-m), 2021 & 2022
  - ii. Geographical Coverage
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.2. Cequens
  - i. Corporate Information
    - Table 2.2: Cequens' Acqusitions
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.3. Cisco Webex
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.4. CM.com
  - i. Corporate Information
    - Table 2.4: Acquisitions Made by CM.com, 2021-Present
    - Table 2.5: CM.com's Select Financial Information (Euro-m), 2020-2022
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.5. Comviva
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.6. GMS (Global Message Services)
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partners
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7. Infobip
  - i. Corporate Information
    - Table 2.6: Infobip's Acquisitions - April 2021 to Present
    - Table 2.7: Infobip's Select Financial Information ($m), 2019-2021
  - ii. Geographical Spread
  - iii. Key Clients & strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.8. Interop Technologies
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partners
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.9. LINK Mobility
  - i. Corporate
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10. Bird
  - i. Corporate Information
    - Table 2.8: Bird's Acquisitions, 2020-Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.11. Mitto
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Partnerships
- 2.1.12. Monty Mobile
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13. Plivo
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.14. Route Mobile
  - i. Corporate Information
    - Table 2.9: Route Mobile's Annual Financial Information (Indian Rupee), 2021-2022
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.10: How Route Mobile's OTP Service Works
  - v. Juniper Research's View: Key Strengths & Strategic Partnerships
- 2.1.15. Sinch
  - i. Corporate Information
    - Table 2.11: Sinch's Most Recent Acquisitions
    - Table 2.12: Sinch's Select Financial Information ($m), 2021-2022
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.16. Soprano Design
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partners
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.17. Syniverse
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Customers & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.18. Tata Communications
  - i. Corporate Information
    - Table 2.14: Tata Communications' Selected Financial Information ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Clients and Strategic Development Opportunities
- 2.1.19. Twilio
  - i. Corporate Information
    - Table 2.15: Twilio's Acquisitions, Nov 2019-Present
    - Table 2.16: Twilio's Revenue Information, 2020-Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Clients & Strategic Development Opportunities
- 2.1.20. Tyntec
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Partnerships
- 2.1.21. Vonage
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Partnerships
- 2.1.22. Zenvia
  - i. Corporate Information
    - Table 2.17: Zenvia's Acquisitions, 2020-2021
  - Zenvia's financial results are shown in table 2.16.
    - Table 2.18: Zenvia's Select Financial Results, Q3 2022-Q3 2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.2. Juniper Research Leaderboard Assessment Methodology
2.1. Limitations & Interpretations
- Table 2.19: Juniper Research Competitor Leaderboard Scoring Criteria

Data & Forecasting Table of Contents

1. Market Forecasts & Key Takeaways

1.1. Introduction to CPaaS Forecasts
- Figure 1.1: Key CPaaS Forecast Information
- 1.1.1. Total CPaaS Market Value
  - Figure & Table 1.2: Total CPaaS Market Value ($m), Split by 8 Key Regions, 2023-2028
- 1.1.2. Total CPaaS Traffic Revenue by Channel
  - Figure & Table 1.3: Total CPaaS Traffic Revenue ($m), Split by 10 Key Channels, 2023-2028
- 1.1.3. CPaaS Traffic Revenue by Sector
  - Figure & Table 1.4: Total CPaaS Traffic Revenue ($m), Split by 6 Key Sectors, 2023-2028

2. CPaaS Mobile Messaging Forecasts

2.1. Introduction to CPaaS Mobile Messaging Forecasts
- 2.1.1. CPaaS SMS & MMS Forecast Methodology
  - Figure 2.1: CPaaS SMS Forecast Methodology
  - Figure 2.2: CPaaS MMS Forecast Methodology
- 2.1.2. Total CPaaS SMS Traffic
  - Figure & Table 2.3: Total Directly Connected A2P SMS Traffic That Is Delivered by CPaaS Platforms (m), Split by 8 Key Regions, 2023-2028
- 2.1.3. Total CPaaS SMS Revenue
  - Figure & Table 2.4: Total CPaaS SMS Revenue ($m), Split by 8 Key Regions, 2023-2028
- 2.1.4. Total CPaaS MMS Market
  - Figure & Table 2.5: Total CPaaS MMS Revenue ($m), Split by 8 Key Regions, 2023-2028
  - Table 2.6: Total Directly Connected A2P MMS Traffic That Is Delivered by CPaaS Platforms (m)
2.2. CPaaS RCS Messaging Market
- 2.2.1. RCS Business Messaging Forecast Methodology
  - Figure 2.7: RCS Business Messaging Forecast Methodology
- 2.2.2. Total CPaaS RCS Traffic
  - Figure & Table 2.8: Total RCS Business Messages Delivered by CPaaS Platforms per annum (m), Split by 8 Key Regions, 2023-2028
- 2.2.3. Total CPaaS RCS Revenue
  - Figure & Table 2.9: Total CPaaS RCS Revenue ($m), Split by 8 Key Regions, 2023-2028
2.3. CPaaS OTT Messaging Market
- 2.3.1. OTT Business Messaging Forecast Methodology
  - Figure 2.10: OTT Business Messaging Forecast Methodology
- 2.3.2. Total CPaaS OTT Business Messaging Traffic
  - Figure & Table 2.11: Total Business OTT Traffic Delivered by CPaaS Platforms (m), Split by 8 Key Regions, 2023-2028
- 2.3.3. Total CPaaS OTT Business Messaging Revenue
  - Figure 2.12: Total CPaaS Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2023-2028
  - Table 2.13: Total CPaaS Revenue from OTT Business Messaging Traffic ($m), Split by 7 Key Verticals, 2023-2028

3. Voice & Video Market Forecasts

3.1. Introduction to CPaaS Voice & Video
- 3.1.1. Voice & Video Forecast Methodology
  - Figure 3.1: CPaaS Voice Forecast Methodology
  - Figure 3.2: CPaaS Video Forecast Methodology
- 3.1.2. Total CPaaS Voice Revenue
  - Figure & Table 3.3: Total CPaaS Voice Service Revenue ($m), Split by 8 Key Regions, 2023-2028
- 3.1.3. Total CPaaS Video Revenue
  - Figure & Table 3.4: Total CPaaS Video Service Revenue ($m), Split by 8 Key Regions, 2023-2028
  - Table 3.5: Total Number of CPaaS Video API Calls per annum (m), Split by 8 Key Regions, 2023-2028