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PUBLISHER: KBV Research | PRODUCT CODE: 1767897
PUBLISHER: KBV Research | PRODUCT CODE: 1767897
North America In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025 - 2032
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The North America In-store Analytics Market would witness market growth of 20.8% CAGR during the forecast period (2025-2032).
The US market dominated the North America In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $5,548.3 million by 2032. The Canada market is experiencing a CAGR of 22% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 21.7% during (2025 - 2032).
In recent years, the landscape of retail and consumer experience has dramatically transformed. The advent of data-driven technologies and the integration of sophisticated analytical tools have reshaped how retailers operate and engage with customers in physical stores. At the heart of this transformation lies in-store analytics, which leverages advanced data analysis and technology to gain insights from customer behaviour and store performance.
This has given rise to this market, a rapidly expanding sector that aims to empower retailers with real-time, actionable data to enhance the shopping experience, optimize store operations, and drive sales. The market encompasses a variety of technologies and applications that track and analyze customer activities in a physical retail environment.
In the United States, a surge in retail sales alongside an explosive rise in eCommerce is catalyzing demand for these analytics. According to the U.S. Census Bureau, national retail sales rose by 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020. More notably, electronic shopping experienced a substantial 35.2% increase in 2020, reaching $888.5 billion. This rapid shift toward digital channels is compelling brick-and-mortar retailers to integrate these analytics solutions to stay competitive. These tools enable retailers to understand customer preferences better, track in-store behaviour, and optimize store layouts, enhancing the overall customer experience and boosting sales performance. Furthermore, in Mexico, the growing diversification of retail formats and rising retail revenue are crucial drivers for these analytics adoption. According to the International Trade Association (ITA), the retail industry in Mexico generated an estimated USD 76 billion in revenue in 2023. Data from the Mexican Retailers' Association (ANTAD) shows a significant distribution of retail sales across hyperstores (15%), discount stores (11%), convenience stores (7.5%), and a growing 12% share for eCommerce. Thus, the convergence of rising retail sales, digital commerce expansion, and advanced connectivity in the U.S., Mexico, and Canada creates fertile ground for the market.
Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- RetailNext, Inc.
- Capillary Technologies India Limited
- SAP SE
- Honeywell International, Inc.
- Microsoft Corporation
- Mood Media, LLC
- IBM Corporation
- Johnson Controls International PLC
- Trax Technology Solutions Pte Ltd.
- Zebra Technologies Corporation
North America In-store Analytics Market Report Segmentation
By Deployment
- Cloud
- On-premises
By Solution Type
- Shopper Traffic Analysis
- Inventory Management
- Queue Management
- Planogram Compliance
- In-Store Navigation
By Application
- Merchandising Analysis
- Customer Experience Enhancement
- Retail Performance Management
- Loss Prevention and Security
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America In-store Analytics Market, by Deployment
- 1.4.2 North America In-store Analytics Market, by Solution Type
- 1.4.3 North America In-store Analytics Market, by Application
- 1.4.4 North America In-store Analytics Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2024
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug - 2025, Mar) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. North America In-store Analytics Market by Deployment
- 5.1 North America Cloud Market by Country
- 5.2 North America On-premises Market by Country
Chapter 6. North America In-store Analytics Market by Solution Type
- 6.1 North America Shopper Traffic Analysis Market by Country
- 6.2 North America Inventory Management Market by Country
- 6.3 North America Queue Management Market by Country
- 6.4 North America Planogram Compliance Market by Country
- 6.5 North America In-Store Navigation Market by Country
Chapter 7. North America In-store Analytics Market by Application
- 7.1 North America Merchandising Analysis Market by Country
- 7.2 North America Customer Experience Enhancement Market by Country
- 7.3 North America Retail Performance Management Market by Country
- 7.4 North America Loss Prevention and Security Market by Country
Chapter 8. North America In-store Analytics Market by Country
- 8.1 US In-store Analytics Market
- 8.1.1 US In-store Analytics Market by Deployment
- 8.1.2 US In-store Analytics Market by Solution Type
- 8.1.3 US In-store Analytics Market by Application
- 8.2 Canada In-store Analytics Market
- 8.2.1 Canada In-store Analytics Market by Deployment
- 8.2.2 Canada In-store Analytics Market by Solution Type
- 8.2.3 Canada In-store Analytics Market by Application
- 8.3 Mexico In-store Analytics Market
- 8.3.1 Mexico In-store Analytics Market by Deployment
- 8.3.2 Mexico In-store Analytics Market by Solution Type
- 8.3.3 Mexico In-store Analytics Market by Application
- 8.4 Rest of North America In-store Analytics Market
- 8.4.1 Rest of North America In-store Analytics Market by Deployment
- 8.4.2 Rest of North America In-store Analytics Market by Solution Type
- 8.4.3 Rest of North America In-store Analytics Market by Application
Chapter 9. Company Profiles
- 9.1 RetailNext Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
- 9.1.2.1 Partnerships, Collaborations, and Agreements:
- 9.2 Capillary Technologies India Limited
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 Recent strategies and developments:
- 9.2.4.1 Partnerships, Collaborations, and Agreements:
- 9.2.5 SWOT Analysis
- 9.3 SAP SE
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Product Launches and Product Expansions:
- 9.3.6 SWOT Analysis
- 9.4 Honeywell International, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Partnerships, Collaborations, and Agreements:
- 9.4.6 SWOT Analysis
- 9.5 Microsoft Corporation
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expenses
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Product Launches and Product Expansions:
- 9.5.6 SWOT Analysis
- 9.6 Mood Media, LLC
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
- 9.6.2.1 Acquisition and Mergers:
- 9.7 IBM Corporation
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Regional & Segmental Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 Recent strategies and developments:
- 9.7.5.1 Acquisition and Mergers:
- 9.7.6 SWOT Analysis
- 9.8 Johnson Controls International PLC
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental & Regional Analysis
- 9.8.4 Research & Development Expenses
- 9.8.5 SWOT Analysis
- 9.9 Trax Technology Solutions Pte. Ltd.
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Product Launches and Product Expansions:
- 9.10. Zebra Technologies Corporation
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expenses
- 9.10.5 Recent strategies and developments:
- 9.10.5.1 Product Launches and Product Expansions:
- 9.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 North America In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 2 North America In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- In-store Analytics Market
- TABLE 4 Product Launches And Product Expansions- In-store Analytics Market
- TABLE 5 Acquisition and Mergers- In-store Analytics Market
- TABLE 6 North America In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 7 North America In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 8 North America Cloud Market by Country, 2021 - 2024, USD Million
- TABLE 9 North America Cloud Market by Country, 2025 - 2032, USD Million
- TABLE 10 North America On-premises Market by Country, 2021 - 2024, USD Million
- TABLE 11 North America On-premises Market by Country, 2025 - 2032, USD Million
- TABLE 12 North America In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 13 North America In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 14 North America Shopper Traffic Analysis Market by Country, 2021 - 2024, USD Million
- TABLE 15 North America Shopper Traffic Analysis Market by Country, 2025 - 2032, USD Million
- TABLE 16 North America Inventory Management Market by Country, 2021 - 2024, USD Million
- TABLE 17 North America Inventory Management Market by Country, 2025 - 2032, USD Million
- TABLE 18 North America Queue Management Market by Country, 2021 - 2024, USD Million
- TABLE 19 North America Queue Management Market by Country, 2025 - 2032, USD Million
- TABLE 20 North America Planogram Compliance Market by Country, 2021 - 2024, USD Million
- TABLE 21 North America Planogram Compliance Market by Country, 2025 - 2032, USD Million
- TABLE 22 North America In-Store Navigation Market by Country, 2021 - 2024, USD Million
- TABLE 23 North America In-Store Navigation Market by Country, 2025 - 2032, USD Million
- TABLE 24 North America In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 25 North America In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 26 North America Merchandising Analysis Market by Country, 2021 - 2024, USD Million
- TABLE 27 North America Merchandising Analysis Market by Country, 2025 - 2032, USD Million
- TABLE 28 North America Customer Experience Enhancement Market by Country, 2021 - 2024, USD Million
- TABLE 29 North America Customer Experience Enhancement Market by Country, 2025 - 2032, USD Million
- TABLE 30 North America Retail Performance Management Market by Country, 2021 - 2024, USD Million
- TABLE 31 North America Retail Performance Management Market by Country, 2025 - 2032, USD Million
- TABLE 32 North America Loss Prevention and Security Market by Country, 2021 - 2024, USD Million
- TABLE 33 North America Loss Prevention and Security Market by Country, 2025 - 2032, USD Million
- TABLE 34 North America In-store Analytics Market by Country, 2021 - 2024, USD Million
- TABLE 35 North America In-store Analytics Market by Country, 2025 - 2032, USD Million
- TABLE 36 US In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 37 US In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 38 US In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 39 US In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 40 US In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 41 US In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 42 US In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 43 US In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 44 Canada In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 45 Canada In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 46 Canada In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 47 Canada In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 48 Canada In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 49 Canada In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 50 Canada In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 51 Canada In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 52 Mexico In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 53 Mexico In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 54 Mexico In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 55 Mexico In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 56 Mexico In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 57 Mexico In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 58 Mexico In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 59 Mexico In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 60 Rest of North America In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 61 Rest of North America In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 62 Rest of North America In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 63 Rest of North America In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 64 Rest of North America In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 65 Rest of North America In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 66 Rest of North America In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 67 Rest of North America In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 68 Key information -Retailnext inc.
- TABLE 69 Key Information - Capillary Technologies India Limited
- TABLE 70 Key Information - SAP SE
- TABLE 71 Key Information - Honeywell International, Inc.
- TABLE 72 Key Information - Microsoft Corporation
- TABLE 73 Key Information - Mood Media, LLC
- TABLE 74 Key Information - IBM Corporation
- TABLE 75 Key Information - Johnson Controls International PLC
- TABLE 76 Key Information - Trax Technology Solutions Pte. Ltd.
- TABLE 77 Key information - Zebra Technologies Corporation
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America In-store Analytics Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting In-store Analytics Market
- FIG 4 KBV Cardinal Matrix
- FIG 5 Market Share Analysis, 2024
- FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
- FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Aug - 2025, Mar) Leading Players
- FIG 8 Porter's Five Forces Analysis - In-store Analytics Market
- FIG 9 North America In-store Analytics Market share by Deployment, 2024
- FIG 10 North America In-store Analytics Market share by Deployment, 2032
- FIG 11 North America In-store Analytics Market by Deployment, 2021 - 2032, USD Million
- FIG 12 North America In-store Analytics Market share by Solution Type, 2024
- FIG 13 North America In-store Analytics Market share by Solution Type, 2032
- FIG 14 North America In-store Analytics Market by Solution Type, 2021 - 2032, USD Million
- FIG 15 North America In-store Analytics Market share by Application, 2024
- FIG 16 North America In-store Analytics Market share by Application, 2032
- FIG 17 North America In-store Analytics Market by Application, 2021 - 2032, USD Million
- FIG 18 North America In-store Analytics Market share by Country, 2024
- FIG 19 North America In-store Analytics Market share by Country, 2032
- FIG 20 North America In-store Analytics Market by Country, 2021 - 2032, USD Million
- FIG 21 SWOT Analysis: Capillary Technologies India Limited
- FIG 22 SWOT Analysis: SAP SE
- FIG 23 SWOT Analysis: Honeywell international, inc.
- FIG 24 SWOT Analysis: Microsoft Corporation
- FIG 25 SWOT Analysis: IBM Corporation
- FIG 26 SWOT Analysis: Johnson Controls International PLC
- FIG 27 SWOT Analysis: Zebra Technologies Corporation
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