Europe In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025

List of Tables

The Europe In-store Analytics Market would witness market growth of 21.0% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,376.5 million by 2032. The UK market is exhibiting a CAGR of 19.8% during (2025 - 2032). Additionally, The France market would experience a CAGR of 21.9% during (2025 - 2032).

These systems collect data through various sensors, including video cameras, IoT devices, RFID, and beacons, which monitor customer movement, product interactions, and even environmental conditions such as store traffic patterns. By processing this data, businesses can derive insights that lead to better decision-making, more effective inventory management, personalized customer experiences, and optimized store layouts.

These analytics can be applied across multiple facets of retail operations, making it an indispensable tool for modern businesses. Understanding customer behaviour is one of the most significant uses of these analytics. Retailers can make informed decisions by observing how customers move through a store, what they look at, how long they stay in specific areas, and what products they engage with.

In France, the distribution sector's vast size and economic weight are critical catalysts for the growth of these analytics. According to the International Trade Administration (ITA), in 2023, France hosted over 508,000 distribution channel companies, generating over $548 billion in revenue. This extensive and competitive retail landscape requires businesses to adopt these analytics to streamline operations, reduce costs, and understand shifting consumer behaviours. Digital integration and mobile-first consumer behavior are major drivers in the United Kingdom. According to the Department for Business & Trade, UK retail sales reached £403 billion in 2020. Notably, 43% of these transactions were conducted via smartphones and tablets-making the UK the leader in mobile retail across Europe. This digital maturity has elevated consumer expectations for convenience and personalization, pushing brick-and-mortar retailers to invest in in-store analytics solutions. In conclusion, the market in Europe-particularly in France and the UK-is significantly shaped by retail sector expansion, digital commerce trends, and rising urbanization.

Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

RetailNext, Inc.
Capillary Technologies India Limited
SAP SE
Honeywell International, Inc.
Microsoft Corporation
Mood Media, LLC
IBM Corporation
Johnson Controls International PLC
Trax Technology Solutions Pte Ltd.
Zebra Technologies Corporation

Europe In-store Analytics Market Report Segmentation

By Deployment

Cloud
On-premises

By Solution Type

Shopper Traffic Analysis
Inventory Management
Queue Management
Planogram Compliance
In-Store Navigation

By Application

Merchandising Analysis
Customer Experience Enhancement
Retail Performance Management
Loss Prevention and Security

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe In-store Analytics Market, by Deployment
- 1.4.2 Europe In-store Analytics Market, by Solution Type
- 1.4.3 Europe In-store Analytics Market, by Application
- 1.4.4 Europe In-store Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug - 2025, Mar) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Europe In-store Analytics Market by Deployment

5.1 Europe Cloud Market by Country
5.2 Europe On-premises Market by Country

Chapter 6. Europe In-store Analytics Market by Solution Type

6.1 Europe Shopper Traffic Analysis Market by Country
6.2 Europe Inventory Management Market by Country
6.3 Europe Queue Management Market by Country
6.4 Europe Planogram Compliance Market by Country
6.5 Europe In-Store Navigation Market by Country

Chapter 7. Europe In-store Analytics Market by Application

7.1 Europe Merchandising Analysis Market by Country
7.2 Europe Customer Experience Enhancement Market by Country
7.3 Europe Retail Performance Management Market by Country
7.4 Europe Loss Prevention and Security Market by Country

Chapter 8. Europe In-store Analytics Market by Country

8.1 Germany In-store Analytics Market
- 8.1.1 Germany In-store Analytics Market by Deployment
- 8.1.2 Germany In-store Analytics Market by Solution Type
- 8.1.3 Germany In-store Analytics Market by Application
8.2 UK In-store Analytics Market
- 8.2.1 UK In-store Analytics Market by Deployment
- 8.2.2 UK In-store Analytics Market by Solution Type
- 8.2.3 UK In-store Analytics Market by Application
8.3 France In-store Analytics Market
- 8.3.1 France In-store Analytics Market by Deployment
- 8.3.2 France In-store Analytics Market by Solution Type
- 8.3.3 France In-store Analytics Market by Application
8.4 Russia In-store Analytics Market
- 8.4.1 Russia In-store Analytics Market by Deployment
- 8.4.2 Russia In-store Analytics Market by Solution Type
- 8.4.3 Russia In-store Analytics Market by Application
8.5 Spain In-store Analytics Market
- 8.5.1 Spain In-store Analytics Market by Deployment
- 8.5.2 Spain In-store Analytics Market by Solution Type
- 8.5.3 Spain In-store Analytics Market by Application
8.6 Italy In-store Analytics Market
- 8.6.1 Italy In-store Analytics Market by Deployment
- 8.6.2 Italy In-store Analytics Market by Solution Type
- 8.6.3 Italy In-store Analytics Market by Application
8.7 Rest of Europe In-store Analytics Market
- 8.7.1 Rest of Europe In-store Analytics Market by Deployment
- 8.7.2 Rest of Europe In-store Analytics Market by Solution Type
- 8.7.3 Rest of Europe In-store Analytics Market by Application

Chapter 9. Company Profiles

9.1 RetailNext Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
  - 9.1.2.1 Partnerships, Collaborations, and Agreements:
9.2 Capillary Technologies India Limited
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 Recent strategies and developments:
  - 9.2.4.1 Partnerships, Collaborations, and Agreements:
- 9.2.5 SWOT Analysis
9.3 SAP SE
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
  - 9.3.5.1 Product Launches and Product Expansions:
- 9.3.6 SWOT Analysis
9.4 Honeywell International, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 Recent strategies and developments:
  - 9.4.5.1 Partnerships, Collaborations, and Agreements:
- 9.4.6 SWOT Analysis
9.5 Microsoft Corporation
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expenses
- 9.5.5 Recent strategies and developments:
  - 9.5.5.1 Product Launches and Product Expansions:
- 9.5.6 SWOT Analysis
9.6 Mood Media, LLC
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
  - 9.6.2.1 Acquisition and Mergers:
9.7 IBM Corporation
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Regional & Segmental Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 Recent strategies and developments:
  - 9.7.5.1 Acquisition and Mergers:
- 9.7.6 SWOT Analysis
9.8 Johnson Controls International PLC
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental & Regional Analysis
- 9.8.4 Research & Development Expenses
- 9.8.5 SWOT Analysis
9.9 Trax Technology Solutions Pte. Ltd.
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
  - 9.9.2.1 Product Launches and Product Expansions:
9.10. Zebra Technologies Corporation
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expenses
- 9.10.5 Recent strategies and developments:
  - 9.10.5.1 Product Launches and Product Expansions:
- 9.10.6 SWOT Analysis

LIST OF TABLES

TABLE 1 Europe In-store Analytics Market, 2021 - 2024, USD Million
TABLE 2 Europe In-store Analytics Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- In-store Analytics Market
TABLE 4 Product Launches And Product Expansions- In-store Analytics Market
TABLE 5 Acquisition and Mergers- In-store Analytics Market
TABLE 6 Europe In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 7 Europe In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 8 Europe Cloud Market by Country, 2021 - 2024, USD Million
TABLE 9 Europe Cloud Market by Country, 2025 - 2032, USD Million
TABLE 10 Europe On-premises Market by Country, 2021 - 2024, USD Million
TABLE 11 Europe On-premises Market by Country, 2025 - 2032, USD Million
TABLE 12 Europe In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 13 Europe In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 14 Europe Shopper Traffic Analysis Market by Country, 2021 - 2024, USD Million
TABLE 15 Europe Shopper Traffic Analysis Market by Country, 2025 - 2032, USD Million
TABLE 16 Europe Inventory Management Market by Country, 2021 - 2024, USD Million
TABLE 17 Europe Inventory Management Market by Country, 2025 - 2032, USD Million
TABLE 18 Europe Queue Management Market by Country, 2021 - 2024, USD Million
TABLE 19 Europe Queue Management Market by Country, 2025 - 2032, USD Million
TABLE 20 Europe Planogram Compliance Market by Country, 2021 - 2024, USD Million
TABLE 21 Europe Planogram Compliance Market by Country, 2025 - 2032, USD Million
TABLE 22 Europe In-Store Navigation Market by Country, 2021 - 2024, USD Million
TABLE 23 Europe In-Store Navigation Market by Country, 2025 - 2032, USD Million
TABLE 24 Europe In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 25 Europe In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 26 Europe Merchandising Analysis Market by Country, 2021 - 2024, USD Million
TABLE 27 Europe Merchandising Analysis Market by Country, 2025 - 2032, USD Million
TABLE 28 Europe Customer Experience Enhancement Market by Country, 2021 - 2024, USD Million
TABLE 29 Europe Customer Experience Enhancement Market by Country, 2025 - 2032, USD Million
TABLE 30 Europe Retail Performance Management Market by Country, 2021 - 2024, USD Million
TABLE 31 Europe Retail Performance Management Market by Country, 2025 - 2032, USD Million
TABLE 32 Europe Loss Prevention and Security Market by Country, 2021 - 2024, USD Million
TABLE 33 Europe Loss Prevention and Security Market by Country, 2025 - 2032, USD Million
TABLE 34 Europe In-store Analytics Market by Country, 2021 - 2024, USD Million
TABLE 35 Europe In-store Analytics Market by Country, 2025 - 2032, USD Million
TABLE 36 Germany In-store Analytics Market, 2021 - 2024, USD Million
TABLE 37 Germany In-store Analytics Market, 2025 - 2032, USD Million
TABLE 38 Germany In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 39 Germany In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 40 Germany In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 41 Germany In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 42 Germany In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 43 Germany In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 44 UK In-store Analytics Market, 2021 - 2024, USD Million
TABLE 45 UK In-store Analytics Market, 2025 - 2032, USD Million
TABLE 46 UK In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 47 UK In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 48 UK In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 49 UK In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 50 UK In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 51 UK In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 52 France In-store Analytics Market, 2021 - 2024, USD Million
TABLE 53 France In-store Analytics Market, 2025 - 2032, USD Million
TABLE 54 France In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 55 France In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 56 France In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 57 France In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 58 France In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 59 France In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 60 Russia In-store Analytics Market, 2021 - 2024, USD Million
TABLE 61 Russia In-store Analytics Market, 2025 - 2032, USD Million
TABLE 62 Russia In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 63 Russia In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 64 Russia In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 65 Russia In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 66 Russia In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 67 Russia In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 68 Spain In-store Analytics Market, 2021 - 2024, USD Million
TABLE 69 Spain In-store Analytics Market, 2025 - 2032, USD Million
TABLE 70 Spain In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 71 Spain In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 72 Spain In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 73 Spain In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 74 Spain In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 75 Spain In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 76 Italy In-store Analytics Market, 2021 - 2024, USD Million
TABLE 77 Italy In-store Analytics Market, 2025 - 2032, USD Million
TABLE 78 Italy In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 79 Italy In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 80 Italy In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 81 Italy In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 82 Italy In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 83 Italy In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 84 Rest of Europe In-store Analytics Market, 2021 - 2024, USD Million
TABLE 85 Rest of Europe In-store Analytics Market, 2025 - 2032, USD Million
TABLE 86 Rest of Europe In-store Analytics Market by Deployment, 2021 - 2024, USD Million
TABLE 87 Rest of Europe In-store Analytics Market by Deployment, 2025 - 2032, USD Million
TABLE 88 Rest of Europe In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
TABLE 89 Rest of Europe In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
TABLE 90 Rest of Europe In-store Analytics Market by Application, 2021 - 2024, USD Million
TABLE 91 Rest of Europe In-store Analytics Market by Application, 2025 - 2032, USD Million
TABLE 92 Key information -Retailnext inc.
TABLE 93 Key Information - Capillary Technologies India Limited
TABLE 94 Key Information - SAP SE
TABLE 95 Key Information - Honeywell International, Inc.
TABLE 96 Key Information - Microsoft Corporation
TABLE 97 Key Information - Mood Media, LLC
TABLE 98 Key Information - IBM Corporation
TABLE 99 Key Information - Johnson Controls International PLC
TABLE 100 Key Information - Trax Technology Solutions Pte. Ltd.
TABLE 101 Key information - Zebra Technologies Corporation

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Europe In-store Analytics Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting In-store Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2024
FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Aug - 2025, Mar) Leading Players
FIG 8 Porter's Five Forces Analysis - In-store Analytics Market
FIG 9 Europe In-store Analytics Market share by Deployment, 2024
FIG 10 Europe In-store Analytics Market share by Deployment, 2032
FIG 11 Europe In-store Analytics Market by Deployment, 2021 - 2032, USD Million
FIG 12 Europe In-store Analytics Market share by Solution Type, 2024
FIG 13 Europe In-store Analytics Market share by Solution Type, 2032
FIG 14 Europe In-store Analytics Market by Solution Type, 2021 - 2032, USD illion
FIG 15 Europe In-store Analytics Market share by Application, 2024
FIG 16 Europe In-store Analytics Market share by Application, 2032
FIG 17 Europe In-store Analytics Market by Application, 2021 - 2032, USD Million
FIG 18 Europe In-store Analytics Market share by Country, 2024
FIG 19 Europe In-store Analytics Market share by Country, 2032
FIG 20 Europe In-store Analytics Market by Country, 2021 - 2032, USD Million
FIG 21 SWOT Analysis: Capillary Technologies India Limited
FIG 22 SWOT Analysis: SAP SE
FIG 23 SWOT Analysis: Honeywell international, inc.
FIG 24 SWOT Analysis: Microsoft Corporation
FIG 25 SWOT Analysis: IBM Corporation
FIG 26 SWOT Analysis: Johnson Controls International PLC
FIG 27 SWOT Analysis: Zebra Technologies Corporation

Europe In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025 - 2032

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