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PUBLISHER: KBV Research | PRODUCT CODE: 1767898
PUBLISHER: KBV Research | PRODUCT CODE: 1767898
Asia Pacific In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025 - 2032
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The Asia Pacific In-store Analytics Market would witness market growth of 22.0% CAGR during the forecast period (2025-2032).
The China market dominated the Asia Pacific In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,940 million by 2032. The Japan market is registering a CAGR of 21.3% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 22.9% during (2025 - 2032).
This data helps improve store layouts, optimize product placement, and tailor promotional strategies to meet customer preferences. These analytics tools track foot traffic, offering insights into how many customers visit a store and how long they stay. This information can be utilized to assess store performance, identify peak hours, and predict demand.
Additionally, foot traffic data can help with staffing decisions, ensuring that the store is adequately manned during high-traffic periods. Another crucial application of these analytics is optimizing the sales conversion rate. By analyzing how customers interact with products, whether they pick up items but don't purchase them or which items they tend to purchase together, retailers can develop strategies to encourage purchases.
The booming retail and e-commerce sectors in India create a strong foundation for adopting these analytics. According to the National Investment Promotion & Facilitation Agency, the Indian retail sector is projected to grow at a robust 25% annual rate, reaching $1.1 trillion by 2027 and $2 trillion by 2032. Contributing over 10% to the nation's GDP, the retail sector in India is a critical driver of economic growth. Simultaneously, the e-commerce industry is expected to grow 18% annually through 2025, reaching a gross merchandise value of $350 billion by 2030. Additionally, in China, the rapid evolution of the digital economy, supported by a high internet penetration rate of 76.4% in 2023 (according to the China Internet Network Information Center), is revolutionizing the retail landscape. The widespread availability of Internet services has empowered consumers with digital shopping capabilities, raising expectations for convenience and personalization even in physical stores. As a result, Chinese retailers are deploying in-store analytics tools such as heatmaps, IoT sensors, and AI-powered video analytics to gain insights into customer preferences, optimize staff allocation, and streamline inventory management. In conclusion, the market in India, China, and Australia is thriving due to unique regional growth drivers, such as a booming retail economy in India, digital saturation in China, and urbanization-led retail consolidation in Australia.
Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- RetailNext, Inc.
- Capillary Technologies India Limited
- SAP SE
- Honeywell International, Inc.
- Microsoft Corporation
- Mood Media, LLC
- IBM Corporation
- Johnson Controls International PLC
- Trax Technology Solutions Pte Ltd.
- Zebra Technologies Corporation
Asia Pacific In-store Analytics Market Report Segmentation
By Deployment
- Cloud
- On-premises
By Solution Type
- Shopper Traffic Analysis
- Inventory Management
- Queue Management
- Planogram Compliance
- In-Store Navigation
By Application
- Merchandising Analysis
- Customer Experience Enhancement
- Retail Performance Management
- Loss Prevention and Security
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific In-store Analytics Market, by Deployment
- 1.4.2 Asia Pacific In-store Analytics Market, by Solution Type
- 1.4.3 Asia Pacific In-store Analytics Market, by Application
- 1.4.4 Asia Pacific In-store Analytics Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2024
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug - 2025, Mar) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. Asia Pacific In-store Analytics Market by Deployment
- 5.1 Asia Pacific Cloud Market by Country
- 5.2 Asia Pacific On-premises Market by Country
Chapter 6. Asia Pacific In-store Analytics Market by Solution Type
- 6.1 Asia Pacific Shopper Traffic Analysis Market by Country
- 6.2 Asia Pacific Inventory Management Market by Country
- 6.3 Asia Pacific Queue Management Market by Country
- 6.4 Asia Pacific Planogram Compliance Market by Country
- 6.5 Asia Pacific In-Store Navigation Market by Country
Chapter 7. Asia Pacific In-store Analytics Market by Application
- 7.1 Asia Pacific Merchandising Analysis Market by Country
- 7.2 Asia Pacific Customer Experience Enhancement Market by Country
- 7.3 Asia Pacific Retail Performance Management Market by Country
- 7.4 Asia Pacific Loss Prevention and Security Market by Country
Chapter 8. Asia Pacific In-store Analytics Market by Country
- 8.1 China In-store Analytics Market
- 8.1.1 China In-store Analytics Market by Deployment
- 8.1.2 China In-store Analytics Market by Solution Type
- 8.1.3 China In-store Analytics Market by Application
- 8.2 Japan In-store Analytics Market
- 8.2.1 Japan In-store Analytics Market by Deployment
- 8.2.2 Japan In-store Analytics Market by Solution Type
- 8.2.3 Japan In-store Analytics Market by Application
- 8.3 India In-store Analytics Market
- 8.3.1 India In-store Analytics Market by Deployment
- 8.3.2 India In-store Analytics Market by Solution Type
- 8.3.3 India In-store Analytics Market by Application
- 8.4 South Korea In-store Analytics Market
- 8.4.1 South Korea In-store Analytics Market by Deployment
- 8.4.2 South Korea In-store Analytics Market by Solution Type
- 8.4.3 South Korea In-store Analytics Market by Application
- 8.5 Singapore In-store Analytics Market
- 8.5.1 Singapore In-store Analytics Market by Deployment
- 8.5.2 Singapore In-store Analytics Market by Solution Type
- 8.5.3 Singapore In-store Analytics Market by Application
- 8.6 Malaysia In-store Analytics Market
- 8.6.1 Malaysia In-store Analytics Market by Deployment
- 8.6.2 Malaysia In-store Analytics Market by Solution Type
- 8.6.3 Malaysia In-store Analytics Market by Application
- 8.7 Rest of Asia Pacific In-store Analytics Market
- 8.7.1 Rest of Asia Pacific In-store Analytics Market by Deployment
- 8.7.2 Rest of Asia Pacific In-store Analytics Market by Solution Type
- 8.7.3 Rest of Asia Pacific In-store Analytics Market by Application
Chapter 9. Company Profiles
- 9.1 RetailNext Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
- 9.1.2.1 Partnerships, Collaborations, and Agreements:
- 9.2 Capillary Technologies India Limited
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 Recent strategies and developments:
- 9.2.4.1 Partnerships, Collaborations, and Agreements:
- 9.2.5 SWOT Analysis
- 9.3 SAP SE
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Product Launches and Product Expansions:
- 9.3.6 SWOT Analysis
- 9.4 Honeywell International, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Partnerships, Collaborations, and Agreements:
- 9.4.6 SWOT Analysis
- 9.5 Microsoft Corporation
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expenses
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Product Launches and Product Expansions:
- 9.5.6 SWOT Analysis
- 9.6 Mood Media, LLC
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
- 9.6.2.1 Acquisition and Mergers:
- 9.7 IBM Corporation
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Regional & Segmental Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 Recent strategies and developments:
- 9.7.5.1 Acquisition and Mergers:
- 9.7.6 SWOT Analysis
- 9.8 Johnson Controls International PLC
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental & Regional Analysis
- 9.8.4 Research & Development Expenses
- 9.8.5 SWOT Analysis
- 9.9 Trax Technology Solutions Pte. Ltd.
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Product Launches and Product Expansions:
- 9.10. Zebra Technologies Corporation
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expenses
- 9.10.5 Recent strategies and developments:
- 9.10.5.1 Product Launches and Product Expansions:
- 9.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 Asia Pacific In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 2 Asia Pacific In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- In-store Analytics Market
- TABLE 4 Product Launches And Product Expansions- In-store Analytics Market
- TABLE 5 Acquisition and Mergers- In-store Analytics Market
- TABLE 6 Asia Pacific In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 7 Asia Pacific In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 8 Asia Pacific Cloud Market by Country, 2021 - 2024, USD Million
- TABLE 9 Asia Pacific Cloud Market by Country, 2025 - 2032, USD Million
- TABLE 10 Asia Pacific On-premises Market by Country, 2021 - 2024, USD Million
- TABLE 11 Asia Pacific On-premises Market by Country, 2025 - 2032, USD Million
- TABLE 12 Asia Pacific In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 13 Asia Pacific In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 14 Asia Pacific Shopper Traffic Analysis Market by Country, 2021 - 2024, USD Million
- TABLE 15 Asia Pacific Shopper Traffic Analysis Market by Country, 2025 - 2032, USD Million
- TABLE 16 Asia Pacific Inventory Management Market by Country, 2021 - 2024, USD Million
- TABLE 17 Asia Pacific Inventory Management Market by Country, 2025 - 2032, USD Million
- TABLE 18 Asia Pacific Queue Management Market by Country, 2021 - 2024, USD Million
- TABLE 19 Asia Pacific Queue Management Market by Country, 2025 - 2032, USD Million
- TABLE 20 Asia Pacific Planogram Compliance Market by Country, 2021 - 2024, USD Million
- TABLE 21 Asia Pacific Planogram Compliance Market by Country, 2025 - 2032, USD Million
- TABLE 22 Asia Pacific In-Store Navigation Market by Country, 2021 - 2024, USD Million
- TABLE 23 Asia Pacific In-Store Navigation Market by Country, 2025 - 2032, USD Million
- TABLE 24 Asia Pacific In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 25 Asia Pacific In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 26 Asia Pacific Merchandising Analysis Market by Country, 2021 - 2024, USD Million
- TABLE 27 Asia Pacific Merchandising Analysis Market by Country, 2025 - 2032, USD Million
- TABLE 28 Asia Pacific Customer Experience Enhancement Market by Country, 2021 - 2024, USD Million
- TABLE 29 Asia Pacific Customer Experience Enhancement Market by Country, 2025 - 2032, USD Million
- TABLE 30 Asia Pacific Retail Performance Management Market by Country, 2021 - 2024, USD Million
- TABLE 31 Asia Pacific Retail Performance Management Market by Country, 2025 - 2032, USD Million
- TABLE 32 Asia Pacific Loss Prevention and Security Market by Country, 2021 - 2024, USD Million
- TABLE 33 Asia Pacific Loss Prevention and Security Market by Country, 2025 - 2032, USD Million
- TABLE 34 Asia Pacific In-store Analytics Market by Country, 2021 - 2024, USD Million
- TABLE 35 Asia Pacific In-store Analytics Market by Country, 2025 - 2032, USD Million
- TABLE 36 China In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 37 China In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 38 China In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 39 China In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 40 China In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 41 China In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 42 China In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 43 China In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 44 Japan In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 45 Japan In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 46 Japan In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 47 Japan In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 48 Japan In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 49 Japan In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 50 Japan In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 51 Japan In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 52 India In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 53 India In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 54 India In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 55 India In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 56 India In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 57 India In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 58 India In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 59 India In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 60 South Korea In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 61 South Korea In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 62 South Korea In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 63 South Korea In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 64 South Korea In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 65 South Korea In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 66 South Korea In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 67 South Korea In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 68 Singapore In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 69 Singapore In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 70 Singapore In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 71 Singapore In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 72 Singapore In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 73 Singapore In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 74 Singapore In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 75 Singapore In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 76 Malaysia In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 77 Malaysia In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 78 Malaysia In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 79 Malaysia In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 80 Malaysia In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 81 Malaysia In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 82 Malaysia In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 83 Malaysia In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 84 Rest of Asia Pacific In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 85 Rest of Asia Pacific In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 86 Rest of Asia Pacific In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 87 Rest of Asia Pacific In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 88 Rest of Asia Pacific In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 89 Rest of Asia Pacific In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 90 Rest of Asia Pacific In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 91 Rest of Asia Pacific In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 92 Key information -Retailnext inc.
- TABLE 93 Key Information - Capillary Technologies India Limited
- TABLE 94 Key Information - SAP SE
- TABLE 95 Key Information - Honeywell International, Inc.
- TABLE 96 Key Information - Microsoft Corporation
- TABLE 97 Key Information - Mood Media, LLC
- TABLE 98 Key Information - IBM Corporation
- TABLE 99 Key Information - Johnson Controls International PLC
- TABLE 100 Key Information - Trax Technology Solutions Pte. Ltd.
- TABLE 101 Key information - Zebra Technologies Corporation
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 Asia Pacific In-store Analytics Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting In-store Analytics Market
- FIG 4 KBV Cardinal Matrix
- FIG 5 Market Share Analysis, 2024
- FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
- FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Aug - 2025, Mar) Leading Players
- FIG 8 Porter's Five Forces Analysis - In-store Analytics Market
- FIG 9 Asia Pacific In-store Analytics Market share by Deployment, 2024
- FIG 10 Asia Pacific In-store Analytics Market share by Deployment, 2032
- FIG 11 Asia Pacific In-store Analytics Market by Deployment, 2021 - 2032, USD Million
- FIG 12 Asia Pacific In-store Analytics Market share by Solution Type, 2024
- FIG 13 Asia Pacific In-store Analytics Market share by Solution Type, 2032
- FIG 14 Asia Pacific In-store Analytics Market by Solution Type, 2021 - 2032, USD Million
- FIG 15 Asia Pacific In-store Analytics Market share by Application, 2024
- FIG 16 Asia Pacific In-store Analytics Market share by Application, 2032
- FIG 17 Asia Pacific In-store Analytics Market by Application, 2021 - 2032, USD Million
- FIG 18 Asia Pacific In-store Analytics Market share by Country, 2024
- FIG 19 Asia Pacific In-store Analytics Market share by Country, 2032
- FIG 20 Asia Pacific In-store Analytics Market by Country, 2021 - 2032, USD Million
- FIG 21 SWOT Analysis: Capillary Technologies India Limited
- FIG 22 SWOT Analysis: SAP SE
- FIG 23 SWOT Analysis: Honeywell international, inc.
- FIG 24 SWOT Analysis: Microsoft Corporation
- FIG 25 SWOT Analysis: IBM Corporation
- FIG 26 SWOT Analysis: Johnson Controls International PLC
- FIG 27 SWOT Analysis: Zebra Technologies Corporation
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