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PUBLISHER: KBV Research | PRODUCT CODE: 1767911
PUBLISHER: KBV Research | PRODUCT CODE: 1767911
LAMEA In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025 - 2032
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The Latin America, Middle East and Africa In-store Analytics Market would witness market growth of 24.3% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $430.2 million by 2032. The Argentina market is showcasing a CAGR of 24.9% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 22.9% during (2025 - 2032).
In some cases, this might involve adjusting product placement or launching targeted promotions in specific areas of the store. Effective inventory management is vital for preventing stockouts and overstocking. These analytics systems can integrate with inventory management software to provide real-time data on product availability, ensuring that stores have the right stock levels.
Analytics tools can also monitor sales trends to predict demand for specific items, allowing retailers to optimize restocking efforts and reduce waste. Providing a personalized shopping experience is a key differentiator in today's competitive retail environment. These analytics can help retailers gather data on individual customer preferences and shopping habits, which can be used to offer tailored recommendations or promotions.
In Saudi Arabia, the rapid growth of the Internet of Things (IoT) industry is playing a pivotal role in the expansion of the market. According to the International Trade Administration (ITA), the Saudi IoT industry is projected to reach $2.9 billion by 2025, growing annually at 12.8%. This surge is driven by the country's ambitions for digital transformation under its Vision 2030 initiative. Retailers are increasingly adopting IoT-powered analytics tools-such as smart shelves, RFID tags, and real-time customer movement trackers-to enhance store intelligence, optimize inventory, and deliver personalized shopping experiences. Furthermore, Nigeria's improving economic conditions, especially with the rebound in National Disposable Income, are creating new opportunities for the market. According to the National Bureau of Statistics, Nigeria experienced consistent positive growth in disposable income starting from Q4 of 2021, with a notable increase of 4.98% in Q4 of 2022. This improvement signals growing consumer purchasing power and a potential rise in retail spending. As more Nigerians return to physical retail spaces with increased spending ability, retailers are under pressure to understand customer behavior and preferences better. In summary, Saudi Arabia's IoT expansion, Nigeria's improving consumer income, and Brazil's AI and automation boom are collectively accelerating the adoption of in-store analytics.
Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- RetailNext, Inc.
- Capillary Technologies India Limited
- SAP SE
- Honeywell International, Inc.
- Microsoft Corporation
- Mood Media, LLC
- IBM Corporation
- Johnson Controls International PLC
- Trax Technology Solutions Pte Ltd.
- Zebra Technologies Corporation
LAMEA In-store Analytics Market Report Segmentation
By Deployment
- Cloud
- On-premises
By Solution Type
- Shopper Traffic Analysis
- Inventory Management
- Queue Management
- Planogram Compliance
- In-Store Navigation
By Application
- Merchandising Analysis
- Customer Experience Enhancement
- Retail Performance Management
- Loss Prevention and Security
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA In-store Analytics Market, by Deployment
- 1.4.2 LAMEA In-store Analytics Market, by Solution Type
- 1.4.3 LAMEA In-store Analytics Market, by Application
- 1.4.4 LAMEA In-store Analytics Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2024
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Aug - 2025, Mar) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. LAMEA In-store Analytics Market by Deployment
- 5.1 LAMEA Cloud Market by Country
- 5.2 LAMEA On-premises Market by Country
Chapter 6. LAMEA In-store Analytics Market by Solution Type
- 6.1 LAMEA Shopper Traffic Analysis Market by Country
- 6.2 LAMEA Inventory Management Market by Country
- 6.3 LAMEA Queue Management Market by Country
- 6.4 LAMEA Planogram Compliance Market by Country
- 6.5 LAMEA In-Store Navigation Market by Country
Chapter 7. LAMEA In-store Analytics Market by Application
- 7.1 LAMEA Merchandising Analysis Market by Country
- 7.2 LAMEA Customer Experience Enhancement Market by Country
- 7.3 LAMEA Retail Performance Management Market by Country
- 7.4 LAMEA Loss Prevention and Security Market by Country
Chapter 8. LAMEA In-store Analytics Market by Country
- 8.1 Brazil In-store Analytics Market
- 8.1.1 Brazil In-store Analytics Market by Deployment
- 8.1.2 Brazil In-store Analytics Market by Solution Type
- 8.1.3 Brazil In-store Analytics Market by Application
- 8.2 Argentina In-store Analytics Market
- 8.2.1 Argentina In-store Analytics Market by Deployment
- 8.2.2 Argentina In-store Analytics Market by Solution Type
- 8.2.3 Argentina In-store Analytics Market by Application
- 8.3 UAE In-store Analytics Market
- 8.3.1 UAE In-store Analytics Market by Deployment
- 8.3.2 UAE In-store Analytics Market by Solution Type
- 8.3.3 UAE In-store Analytics Market by Application
- 8.4 Saudi Arabia In-store Analytics Market
- 8.4.1 Saudi Arabia In-store Analytics Market by Deployment
- 8.4.2 Saudi Arabia In-store Analytics Market by Solution Type
- 8.4.3 Saudi Arabia In-store Analytics Market by Application
- 8.5 South Africa In-store Analytics Market
- 8.5.1 South Africa In-store Analytics Market by Deployment
- 8.5.2 South Africa In-store Analytics Market by Solution Type
- 8.5.3 South Africa In-store Analytics Market by Application
- 8.6 Nigeria In-store Analytics Market
- 8.6.1 Nigeria In-store Analytics Market by Deployment
- 8.6.2 Nigeria In-store Analytics Market by Solution Type
- 8.6.3 Nigeria In-store Analytics Market by Application
- 8.7 Rest of LAMEA In-store Analytics Market
- 8.7.1 Rest of LAMEA In-store Analytics Market by Deployment
- 8.7.2 Rest of LAMEA In-store Analytics Market by Solution Type
- 8.7.3 Rest of LAMEA In-store Analytics Market by Application
Chapter 9. Company Profiles
- 9.1 RetailNext Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
- 9.1.2.1 Partnerships, Collaborations, and Agreements:
- 9.2 Capillary Technologies India Limited
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 Recent strategies and developments:
- 9.2.4.1 Partnerships, Collaborations, and Agreements:
- 9.2.5 SWOT Analysis
- 9.3 SAP SE
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Product Launches and Product Expansions:
- 9.3.6 SWOT Analysis
- 9.4 Honeywell International, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expenses
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Partnerships, Collaborations, and Agreements:
- 9.4.6 SWOT Analysis
- 9.5 Microsoft Corporation
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expenses
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Product Launches and Product Expansions:
- 9.5.6 SWOT Analysis
- 9.6 Mood Media, LLC
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
- 9.6.2.1 Acquisition and Mergers:
- 9.7 IBM Corporation
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Regional & Segmental Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 Recent strategies and developments:
- 9.7.5.1 Acquisition and Mergers:
- 9.7.6 SWOT Analysis
- 9.8 Johnson Controls International PLC
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental & Regional Analysis
- 9.8.4 Research & Development Expenses
- 9.8.5 SWOT Analysis
- 9.9 Trax Technology Solutions Pte. Ltd.
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Product Launches and Product Expansions:
- 9.10. Zebra Technologies Corporation
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expenses
- 9.10.5 Recent strategies and developments:
- 9.10.5.1 Product Launches and Product Expansions:
- 9.10.6 SWOT Analysis
LIST OF TABLES
- TABLE 1 LAMEA In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 2 LAMEA In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- In-store Analytics Market
- TABLE 4 Product Launches And Product Expansions- In-store Analytics Market
- TABLE 5 Acquisition and Mergers- In-store Analytics Market
- TABLE 6 LAMEA In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 7 LAMEA In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 8 LAMEA Cloud Market by Country, 2021 - 2024, USD Million
- TABLE 9 LAMEA Cloud Market by Country, 2025 - 2032, USD Million
- TABLE 10 LAMEA On-premises Market by Country, 2021 - 2024, USD Million
- TABLE 11 LAMEA On-premises Market by Country, 2025 - 2032, USD Million
- TABLE 12 LAMEA In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 13 LAMEA In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 14 LAMEA Shopper Traffic Analysis Market by Country, 2021 - 2024, USD Million
- TABLE 15 LAMEA Shopper Traffic Analysis Market by Country, 2025 - 2032, USD Million
- TABLE 16 LAMEA Inventory Management Market by Country, 2021 - 2024, USD Million
- TABLE 17 LAMEA Inventory Management Market by Country, 2025 - 2032, USD Million
- TABLE 18 LAMEA Queue Management Market by Country, 2021 - 2024, USD Million
- TABLE 19 LAMEA Queue Management Market by Country, 2025 - 2032, USD Million
- TABLE 20 LAMEA Planogram Compliance Market by Country, 2021 - 2024, USD Million
- TABLE 21 LAMEA Planogram Compliance Market by Country, 2025 - 2032, USD Million
- TABLE 22 LAMEA In-Store Navigation Market by Country, 2021 - 2024, USD Million
- TABLE 23 LAMEA In-Store Navigation Market by Country, 2025 - 2032, USD Million
- TABLE 24 LAMEA In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 25 LAMEA In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 26 LAMEA Merchandising Analysis Market by Country, 2021 - 2024, USD Million
- TABLE 27 LAMEA Merchandising Analysis Market by Country, 2025 - 2032, USD Million
- TABLE 28 LAMEA Customer Experience Enhancement Market by Country, 2021 - 2024, USD Million
- TABLE 29 LAMEA Customer Experience Enhancement Market by Country, 2025 - 2032, USD Million
- TABLE 30 LAMEA Retail Performance Management Market by Country, 2021 - 2024, USD Million
- TABLE 31 LAMEA Retail Performance Management Market by Country, 2025 - 2032, USD Million
- TABLE 32 LAMEA Loss Prevention and Security Market by Country, 2021 - 2024, USD Million
- TABLE 33 LAMEA Loss Prevention and Security Market by Country, 2025 - 2032, USD Million
- TABLE 34 LAMEA In-store Analytics Market by Country, 2021 - 2024, USD Million
- TABLE 35 LAMEA In-store Analytics Market by Country, 2025 - 2032, USD Million
- TABLE 36 Brazil In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 37 Brazil In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 38 Brazil In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 39 Brazil In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 40 Brazil In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 41 Brazil In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 42 Brazil In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 43 Brazil In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 44 Argentina In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 45 Argentina In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 46 Argentina In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 47 Argentina In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 48 Argentina In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 49 Argentina In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 50 Argentina In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 51 Argentina In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 52 UAE In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 53 UAE In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 54 UAE In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 55 UAE In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 56 UAE In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 57 UAE In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 58 UAE In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 59 UAE In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 60 Saudi Arabia In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 61 Saudi Arabia In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 62 Saudi Arabia In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 63 Saudi Arabia In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 64 Saudi Arabia In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 65 Saudi Arabia In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 66 Saudi Arabia In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 67 Saudi Arabia In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 68 South Africa In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 69 South Africa In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 70 South Africa In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 71 South Africa In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 72 South Africa In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 73 South Africa In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 74 South Africa In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 75 South Africa In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 76 Nigeria In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 77 Nigeria In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 78 Nigeria In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 79 Nigeria In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 80 Nigeria In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 81 Nigeria In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 82 Nigeria In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 83 Nigeria In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 84 Rest of LAMEA In-store Analytics Market, 2021 - 2024, USD Million
- TABLE 85 Rest of LAMEA In-store Analytics Market, 2025 - 2032, USD Million
- TABLE 86 Rest of LAMEA In-store Analytics Market by Deployment, 2021 - 2024, USD Million
- TABLE 87 Rest of LAMEA In-store Analytics Market by Deployment, 2025 - 2032, USD Million
- TABLE 88 Rest of LAMEA In-store Analytics Market by Solution Type, 2021 - 2024, USD Million
- TABLE 89 Rest of LAMEA In-store Analytics Market by Solution Type, 2025 - 2032, USD Million
- TABLE 90 Rest of LAMEA In-store Analytics Market by Application, 2021 - 2024, USD Million
- TABLE 91 Rest of LAMEA In-store Analytics Market by Application, 2025 - 2032, USD Million
- TABLE 92 Key information -retailnext inc.
- TABLE 93 Key Information - Capillary Technologies India Limited
- TABLE 94 Key Information - SAP SE
- TABLE 95 Key Information - Honeywell International, Inc.
- TABLE 96 Key Information - Microsoft Corporation
- TABLE 97 Key Information - Mood Media, LLC
- TABLE 98 Key Information - IBM Corporation
- TABLE 99 Key Information - Johnson Controls International PLC
- TABLE 100 Key Information - Trax Technology Solutions Pte. Ltd.
- TABLE 101 Key information - Zebra Technologies Corporation
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 LAMEA In-store Analytics Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting In-store Analytics Market
- FIG 4 KBV Cardinal Matrix
- FIG 5 Market Share Analysis, 2024
- FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
- FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Aug - 2025, Mar) Leading Players
- FIG 8 Porter's Five Forces Analysis - In-store Analytics Market
- FIG 9 LAMEA In-store Analytics Market share by Deployment, 2024
- FIG 10 LAMEA In-store Analytics Market share by Deployment, 2032
- FIG 11 LAMEA In-store Analytics Market by Deployment, 2021 - 2032, USD Million
- FIG 12 LAMEA In-store Analytics Market share by Solution Type, 2024
- FIG 13 LAMEA In-store Analytics Market share by Solution Type, 2032
- FIG 14 LAMEA In-store Analytics Market by Solution Type, 2021 - 2032, USD Million
- FIG 15 LAMEA In-store Analytics Market share by Application, 2024
- FIG 16 LAMEA In-store Analytics Market share by Application, 2032
- FIG 17 LAMEA In-store Analytics Market by Application, 2021 - 2032, USD Million
- FIG 18 LAMEA In-store Analytics Market share by Country, 2024
- FIG 19 LAMEA In-store Analytics Market share by Country, 2032
- FIG 20 LAMEA In-store Analytics Market by Country, 2021 - 2032, USD Million
- FIG 21 SWOT Analysis: Capillary Technologies India Limited
- FIG 22 SWOT Analysis: SAP SE
- FIG 23 SWOT Analysis: Honeywell international, inc.
- FIG 24 SWOT Analysis: Microsoft Corporation
- FIG 25 SWOT Analysis: IBM Corporation
- FIG 26 SWOT Analysis: Johnson Controls International PLC
- FIG 27 SWOT Analysis: Zebra Technologies Corporation
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