LAMEA Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025

List of Tables

The Latin America, Middle East and Africa Anime Figures And Action Toys Market would witness market growth of 10.1% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA Anime Figures And Action Toys Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $247.5 million by 2032. The Argentina market is showcasing a CAGR of 10.6% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 8.5% during (2025 - 2032).

The uses of anime figures and action toys extend beyond mere ownership, as they have become integral to the way fans interact with and express their connection to anime culture. For collectors, these figures serve as tangible representations of their favorite characters, often evoking nostalgia and emotional attachment to the stories and worlds they represent. High-end figures with hand-painted finishes, interchangeable parts, and authentic designs cater to a discerning customer base that values quality and detail, while more affordable options appeal to casual fans and younger audiences looking to engage in imaginative play.

Anime figures are also increasingly being used as decorative pieces, with their intricate designs and vibrant aesthetics making them ideal for enhancing personal spaces. The crossover between collectibles and home decor trends has broadened their appeal, attracting consumers who may not necessarily identify as anime fans but appreciate the artistic value of these figures. Moreover, anime figures and action toys have found a place in social and community settings, particularly at anime conventions and fan meetups, where they are often traded, showcased, or used as conversation starters among enthusiasts. The rise of online fan communities and social media platforms has further amplified their use, with fans sharing photos of their collections, unboxing videos, and custom modifications, fostering a vibrant global collector community that continues to drive demand for these products.

Based on Age Group, the market is segmented into 15 Years & Above, 9 - 15 Years, and Up to 8 Years. Based on Price Range, the market is segmented into < USD 50, USD 50 - USD 150, USD 150 - USD 500, and > USD 500. Based on Distribution Channel, the market is segmented into Specialty Stores, Online/ E-commerce, Hypermarkets & Supermarkets, and Other Distribution Channel. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

Kotobukiya Co., Ltd.
Good Smile Company, Inc.
Bandai Namco Holdings Inc.
Hasbro, Inc.
Diamond Select Toys
MAX FACTORY, INC.
Playmates Toys Ltd. (Playmates Holdings Ltd.)
JAKKS Pacific, Inc.
Spin Master Corp.
McFarlane Toys

LAMEA Anime Figures And Action Toys Market Report Segmentation

By Age Group

15 Years & Above
9 - 15 Years
Up to 8 Years

By Price Range

< USD 50
USD 50 - USD 150
USD 150 - USD 500
> USD 500

By Distribution Channel

Specialty Stores
Online/ E-commerce
Hypermarkets & Supermarkets
Other Distribution Channel

By Country

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 LAMEA Anime Figures And Action Toys Market, by Age Group
- 1.4.2 LAMEA Anime Figures And Action Toys Market, by Price Range
- 1.4.3 LAMEA Anime Figures And Action Toys Market, by Distribution Channel
- 1.4.4 LAMEA Anime Figures And Action Toys Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2024
4.2 Recent Strategies Deployed in Anime Figures And Action Toys Market
4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Anime Figures And Action Toys Market

5.1 Concept and IP Development
5.2 Licensing and Brand Management
5.3 Design and Prototyping
5.4 Manufacturing and Assembly
5.5 Quality Control and Packaging
5.6 Distribution and Logistics
5.7 Retail and E-commerce
5.8 Marketing and Community Engagement
5.9 After-Sales Support and Collector Services

Chapter 6. LAMEA Anime Figures And Action Toys Market by Age Group

6.1 LAMEA 15 Years & Above Market by Country
6.2 LAMEA 9 - 15 Years Market by Country
6.3 LAMEA Up to 8 Years Market by Country

Chapter 7. LAMEA Anime Figures And Action Toys Market by Price Range

7.1 LAMEA < USD 50 Market by Country
7.2 LAMEA USD 50 - USD 150 Market by Country
7.3 LAMEA USD 150 - USD 500 Market by Country
7.4 LAMEA > USD 500 Market by Country

Chapter 8. LAMEA Anime Figures And Action Toys Market by Distribution Channel

8.1 LAMEA Specialty Stores Market by Country
8.2 LAMEA Online/ E-commerce Market by Country
8.3 LAMEA Hypermarkets & Supermarkets Market by Country
8.4 LAMEA Other Distribution Channel Market by Country

Chapter 9. LAMEA Anime Figures And Action Toys Market by Country

9.1 Brazil Anime Figures And Action Toys Market
- 9.1.1 Brazil Anime Figures And Action Toys Market by Age Group
- 9.1.2 Brazil Anime Figures And Action Toys Market by Price Range
- 9.1.3 Brazil Anime Figures And Action Toys Market by Distribution Channel
9.2 Argentina Anime Figures And Action Toys Market
- 9.2.1 Argentina Anime Figures And Action Toys Market by Age Group
- 9.2.2 Argentina Anime Figures And Action Toys Market by Price Range
- 9.2.3 Argentina Anime Figures And Action Toys Market by Distribution Channel
9.3 UAE Anime Figures And Action Toys Market
- 9.3.1 UAE Anime Figures And Action Toys Market by Age Group
- 9.3.2 UAE Anime Figures And Action Toys Market by Price Range
- 9.3.3 UAE Anime Figures And Action Toys Market by Distribution Channel
9.4 Saudi Arabia Anime Figures And Action Toys Market
- 9.4.1 Saudi Arabia Anime Figures And Action Toys Market by Age Group
- 9.4.2 Saudi Arabia Anime Figures And Action Toys Market by Price Range
- 9.4.3 Saudi Arabia Anime Figures And Action Toys Market by Distribution Channel
9.5 South Africa Anime Figures And Action Toys Market
- 9.5.1 South Africa Anime Figures And Action Toys Market by Age Group
- 9.5.2 South Africa Anime Figures And Action Toys Market by Price Range
- 9.5.3 South Africa Anime Figures And Action Toys Market by Distribution Channel
9.6 Nigeria Anime Figures And Action Toys Market
- 9.6.1 Nigeria Anime Figures And Action Toys Market by Age Group
- 9.6.2 Nigeria Anime Figures And Action Toys Market by Price Range
- 9.6.3 Nigeria Anime Figures And Action Toys Market by Distribution Channel
9.7 Rest of LAMEA Anime Figures And Action Toys Market
- 9.7.1 Rest of LAMEA Anime Figures And Action Toys Market by Age Group
- 9.7.2 Rest of LAMEA Anime Figures And Action Toys Market by Price Range
- 9.7.3 Rest of LAMEA Anime Figures And Action Toys Market by Distribution Channel

Chapter 10. Company Profiles

10.1 Kotobukiya Co., Ltd.
- 10.1.1 Company Overview
- 10.1.2 Recent strategies and developments:
  - 10.1.2.1 Product Launches and Product Expansions:
10.2 Good Smile Company, Inc.
- 10.2.1 Company Overview
10.3 Bandai Namco Holdings, Inc.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
10.4 Hasbro, Inc.
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Recent strategies and developments:
  - 10.4.4.1 Partnerships, Collaborations, and Agreements:
- 10.4.5 SWOT Analysis
10.5 Diamond Select Toys
- 10.5.1 Company Overview
- 10.5.2 SWOT Analysis
10.6 MAX FACTORY, INC.
- 10.6.1 Company Overview
10.7 Playmates Toys Ltd. (Playmates Holdings Ltd.)
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Regional Analysis
- 10.7.4 Recent strategies and developments:
  - 10.7.4.1 Product Launches and Product Expansions:
- 10.7.5 SWOT Analysis
10.8 JAKKS Pacific, Inc.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Recent strategies and developments:
  - 10.8.4.1 Product Launches and Product Expansions:
- 10.8.5 SWOT Analysis
10.9 Spin Master Corp.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Regional & Segmental Analysis
- 10.9.4 Recent strategies and developments:
  - 10.9.4.1 Partnerships, Collaborations, and Agreements:
- 10.9.5 SWOT Analysis
10.10. McFarlane Toys
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 LAMEA Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 2 LAMEA Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 3 LAMEA Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 4 LAMEA Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 5 LAMEA 15 Years & Above Market by Country, 2021 - 2024, USD Million
TABLE 6 LAMEA 15 Years & Above Market by Country, 2025 - 2032, USD Million
TABLE 7 LAMEA 9 - 15 Years Market by Country, 2021 - 2024, USD Million
TABLE 8 LAMEA 9 - 15 Years Market by Country, 2025 - 2032, USD Million
TABLE 9 LAMEA Up to 8 Years Market by Country, 2021 - 2024, USD Million
TABLE 10 LAMEA Up to 8 Years Market by Country, 2025 - 2032, USD Million
TABLE 11 LAMEA Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 12 LAMEA Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 13 LAMEA < USD 50 Market by Country, 2021 - 2024, USD Million
TABLE 14 LAMEA < USD 50 Market by Country, 2025 - 2032, USD Million
TABLE 15 LAMEA USD 50 - USD 150 Market by Country, 2021 - 2024, USD Million
TABLE 16 LAMEA USD 50 - USD 150 Market by Country, 2025 - 2032, USD Million
TABLE 17 LAMEA USD 150 - USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 18 LAMEA USD 150 - USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 19 LAMEA > USD 500 Market by Country, 2021 - 2024, USD Million
TABLE 20 LAMEA > USD 500 Market by Country, 2025 - 2032, USD Million
TABLE 21 LAMEA Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 22 LAMEA Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 23 LAMEA Specialty Stores Market by Country, 2021 - 2024, USD Million
TABLE 24 LAMEA Specialty Stores Market by Country, 2025 - 2032, USD Million
TABLE 25 LAMEA Online/ E-commerce Market by Country, 2021 - 2024, USD Million
TABLE 26 LAMEA Online/ E-commerce Market by Country, 2025 - 2032, USD Million
TABLE 27 LAMEA Hypermarkets & Supermarkets Market by Country, 2021 - 2024, USD Million
TABLE 28 LAMEA Hypermarkets & Supermarkets Market by Country, 2025 - 2032, USD Million
TABLE 29 LAMEA Other Distribution Channel Market by Country, 2021 - 2024, USD Million
TABLE 30 LAMEA Other Distribution Channel Market by Country, 2025 - 2032, USD Million
TABLE 31 LAMEA Anime Figures And Action Toys Market by Country, 2021 - 2024, USD Million
TABLE 32 LAMEA Anime Figures And Action Toys Market by Country, 2025 - 2032, USD Million
TABLE 33 Brazil Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 34 Brazil Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 35 Brazil Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 36 Brazil Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 37 Brazil Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 38 Brazil Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 39 Brazil Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 40 Brazil Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 41 Argentina Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 42 Argentina Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 43 Argentina Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 44 Argentina Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 45 Argentina Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 46 Argentina Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 47 Argentina Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 48 Argentina Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 49 UAE Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 50 UAE Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 51 UAE Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 52 UAE Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 53 UAE Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 54 UAE Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 55 UAE Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 56 UAE Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 57 Saudi Arabia Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 58 Saudi Arabia Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 59 Saudi Arabia Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 60 Saudi Arabia Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 61 Saudi Arabia Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 62 Saudi Arabia Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 63 Saudi Arabia Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 64 Saudi Arabia Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 65 South Africa Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 66 South Africa Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 67 South Africa Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 68 South Africa Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 69 South Africa Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 70 South Africa Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 71 South Africa Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 72 South Africa Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 73 Nigeria Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 74 Nigeria Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 75 Nigeria Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 76 Nigeria Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 77 Nigeria Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 78 Nigeria Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 79 Nigeria Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 80 Nigeria Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 81 Rest of LAMEA Anime Figures And Action Toys Market, 2021 - 2024, USD Million
TABLE 82 Rest of LAMEA Anime Figures And Action Toys Market, 2025 - 2032, USD Million
TABLE 83 Rest of LAMEA Anime Figures And Action Toys Market by Age Group, 2021 - 2024, USD Million
TABLE 84 Rest of LAMEA Anime Figures And Action Toys Market by Age Group, 2025 - 2032, USD Million
TABLE 85 Rest of LAMEA Anime Figures And Action Toys Market by Price Range, 2021 - 2024, USD Million
TABLE 86 Rest of LAMEA Anime Figures And Action Toys Market by Price Range, 2025 - 2032, USD Million
TABLE 87 Rest of LAMEA Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2024, USD Million
TABLE 88 Rest of LAMEA Anime Figures And Action Toys Market by Distribution Channel, 2025 - 2032, USD Million
TABLE 89 Key Information - Kotobukiya Co., Ltd.
TABLE 90 Key Information - Good Smile Company, Inc.
TABLE 91 Key Information - Bandai Namco Holdings, Inc.
TABLE 92 Key Information - Hasbro, Inc.
TABLE 93 Key Information - Diamond Select Toys
TABLE 94 Key Information - MAX FACTORY, INC.
TABLE 95 key information - Playmates Toys Ltd.
TABLE 96 key information - JAKKS Pacific, Inc.
TABLE 97 Key information - Spin Master Corp.
TABLE 98 Key Information - McFarlane Toys

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 LAMEA Anime Figures And Action Toys Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Anime Figures And Action Toys Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Anime Figures And Action Toys Market
FIG 6 Value Chain Analysis of Anime Figures And Action Toys Market
FIG 7 LAMEA Anime Figures And Action Toys Market share by Age Group, 2024
FIG 8 LAMEA Anime Figures And Action Toys Market share by Age Group, 2032
FIG 9 LAMEA Anime Figures And Action Toys Market by Age Group, 2021 - 2032, USD Million
FIG 10 LAMEA Anime Figures And Action Toys Market share by Price Range, 2024
FIG 11 LAMEA Anime Figures And Action Toys Market share by Price Range, 2032
FIG 12 LAMEA Anime Figures And Action Toys Market by Price Range, 2021 - 2032, USD Million
FIG 13 LAMEA Anime Figures And Action Toys Market share by Distribution Channel, 2024
FIG 14 LAMEA Anime Figures And Action Toys Market share by Distribution Channel, 2032
FIG 15 LAMEA Anime Figures And Action Toys Market by Distribution Channel, 2021 - 2032, USD Million
FIG 16 LAMEA Anime Figures And Action Toys Market share by Country, 2024
FIG 17 LAMEA Anime Figures And Action Toys Market share by Country, 2032
FIG 18 LAMEA Anime Figures And Action Toys Market by Country, 2021 - 2032, USD Million
FIG 19 SWOT Analysis: Hasbro, Inc.
FIG 20 SWOT Analysis: Diamond Select Toys
FIG 21 SWOT Analysis: Playmates Toys Limited
FIG 22 SWOT Analysis: JAKKS Pacific, Inc.
FIG 23 SWOT Analysis: Spin Master Corp.
FIG 24 SWOT Analysis: McFarlane Toys

LAMEA Anime Figures And Action Toys Market Size, Share & Industry Analysis Report By Age Group, By Price Range, By Distribution Channel, By Country and Growth Forecast, 2025 - 2032

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