United States Blueberry - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the United States blueberry market size was valued at USD 5.90 billion in 2025 and is estimated to reach USD 6.40 billion in 2026, further projected to grow to USD 9.80 billion by 2031, advancing at a compound annual growth rate (CAGR) of 8.90% during the forecast period (2026-2031).

This report is Segmented by Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Wholesale Price Trend Analysis and Forecast, List of Key Players, and More. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

United States Blueberry Market Trends and Insights

Growth in Controlled-Environment Agriculture Acreage

Controlled-environment setups, such as high tunnels and substrate containers, are helping growers extend their harvest calendars and secure premiums when supply is tight. These structures can move the picking window up by four to five weeks compared with open-field rows, putting domestic fruit on shelves before Peruvian arrivals swell the September-April market. USDA data counted 104,800 cultivated blueberry acres in 2024, a 2% increase over 2023, with a rising share of that gain attributed to protected systems across the Southeast and Pacific Northwest. Container production that relies on five- to seven-gallon pots filled with coconut coir or peat moss maintains a pH between 4.5 and 5.5 and an electrical conductivity of less than 2.0 deciSiemens per meter, benchmarks that are challenging to achieve in the alkaline soils of many Midwestern sites. Densities can reach 10,976 plants per hectare, yet outlays often exceed USD 120,000 per hectare, limiting uptake to operations with strong capital access or channels that reward premium fruit. Rising wages and the increasing availability of soft-catch harvesters will enhance the appeal of controlled environments; however, smaller farms may remain in open fields due to upfront costs and the need for cultivar matching.

Expansion of domestic high-yield highbush cultivars

Marker-assisted breeding from university partnerships is rolling out Farthing, Chickadee, and Meadowlark lines that deliver firmer berries and longer shelf life. Southern highbush cultivars thrive in low-chill regions, with Florida's FasTrack program cutting the juvenile phase to under one year. Yield improvements close the historical gap where Peruvian fields produced nearly double per-hectare volumes. Replanting costs of nearly USD 120,000 per hectare constrain rapid turnover. However, payback periods shorten as price stability improves and input costs level off.

Labor shortages during peak harvest windows

Soft-catch machines reduced Oregon picking costs around USD 0.33 per kg, saving USD 10 million annually, yet installations run above USD 200,000, and many legacy blocks lack uniform ripening traits. Immigration policy uncertainty and competition from higher-paying crops reduce crew availability, leading to rushed picking that compromises berry size and firmness. Robotics remains in its prototype stage, leaving growers vulnerable to wage inflation and unharvested fruit.

Other drivers and restraints analyzed in the detailed report include:

1. Retailer Private-Label Promotion and Price Locks
2. Genomic-assisted breeding cutting time-to-market for new varieties
3. Spotted-wing drosophila and emerging fungal pathogens

For complete list of drivers and restraints, kindly check the Table Of Contents.

Complete Report Scope:

• United States
  • Production Analysis
    • Production Volume
    • Area Harvested and Yield
  • Consumption Analysis (Value and Volume)
  • Trade Analysis (Value and Volume)
    • Import Market Analysis
      • Import Value and Volume
      • Key Supplying Markets
    • Export Market Analysis
      • Export Value and Volume
      • Key Destinations Markets
  • Wholesale Price Trend Analysis and Forecast
  • Regulatory Framework
  • Logistic and Infrastructure
  • Seasonality Analysis

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support