Europe Blueberry - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the Europe blueberry market size is projected to expand from USD 4.9 billion in 2025 and USD 5.3 billion in 2026 to USD 7.4 billion by 2031, registering a CAGR of 6.9% between 2026 and 2031.

This report is Segmented by Geography (Spain, Poland, Germany, France, and More). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Wholesale Price Trend Analysis and Forecast, List of Key Players, and More. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Europe Blueberry Market Trends and Insights

Rising Adoption of Controlled-Environment Agriculture

High-tunnel systems in Huelva enable a December blueberry harvest, allowing growers to secure pre-holiday premiums, and in 2026, blueberries covered approximately 3,800 hectares. Severe February storms damaged infrastructure and caused up to 50% early strawberry losses. Daifressh is expanding blueberry tunnels in Poland from 10 hectares in 2024 to 100 hectares by 2030, showcasing profitability in marginal climates through protected cultivation. Dutch producers have adopted advanced substrate systems, which have tripled strawberry yields. In 2025, around 591 hectares are under protected cultivation, while open-field production is around 724 hectares. Tunnel culture reduces fungicide sprays by lowering leaf wetness, aligning with European pesticide-reduction targets. Retailers reward this consistency with multi-year contracts that smaller open-field farms struggle to secure.

Expansion of Mechanized Harvesting Technologies

Mechanized harvesting directly shapes the Europe blueberry market by easing the region's most acute constraint, seasonal labor. Over-the-row pickers reduce harvesting labor from 120 person-hours to 15 machine-hours per hectare, helping growers in Poland, Spain, and Italy stabilize costs and stay competitive despite wage inflation within the Jagoda Jps. European growers are using mechanical harvesters with soft-robotic grippers from the International Federation of Adapted Physical Activity (IFAPA) and vibration-tuned models from the University of Turin, reducing damage rates to 4.5% and meeting private-label standards for the fresh market. Nurseries such as Fall Creek now breed uniform-ripening cultivars for one-pass mechanical picking, a shift that raises pack-out efficiency, extends shelf life, and trims shrink, all of which bolster growers' margins in a market where retailers negotiate on delivered cost per clamshell fallcreeknursery.com. As mechanization scales across flat Polish farms and gradually penetrates Spain's sloped Huelva orchards, labor-related volatility eases, reinforcing the supply reliability that European supermarkets demand and underpinning continued regional output growth.

Labor Shortages During Peak Harvest Windows

Irregular border crossings into the European Union (EU) dropped by 22% in 2025, but the agricultural sector still faces a labor shortage. Consequently, Italy and the United Kingdom have raised seasonal worker quotas to record levels to sustain harvest productivity. In 2024, United Kingdom farms left 12% of their fruit unharvested due to 8,500 unfilled seasonal worker vacancies, prompting 71% of growers to invest in automation and Agri-Tech despite high initial costs. Poland relied on Ukrainian workers, whose numbers dropped sharply after wartime mobilization, while German vegetables lured pickers with higher hourly pay. Moroccan visa delays for the early 2026 harvest led some Huelva producers to offer premiums of up to EUR 12 (USD 14.11) per hour, reducing profit margins by an estimated 18%.

Other drivers and restraints analyzed in the detailed report include:

1. Growing Demand for Antioxidant-Rich Snack Ingredients
2. European Union Specialty-Crop Financial Support Programs
3. Rising Incidence of Mummy-Berry and Scorch Virus

For complete list of drivers and restraints, kindly check the Table Of Contents.

Complete Report Scope:

• By Geography
  • Spain
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis
  • Poland
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis
  • Germany
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis
  • Netherlands
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis
  • United Kingdom
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis
  • France
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis
  • Italy
    • Production Analysis (Area Harvested, Yield, and Production Volume)
    • Consumption Analysis (Consumption Value and Volume)
    • Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
    • Export Market Analysis (Export Value, Volume, and Key Destination Markets)
    • Wholesale Price Trend Analysis and Forecast
    • Regulatory Framework
    • List of Key Players
    • Logistics and Infrastructure
    • Seasonality Analysis

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support