Blueberries Global Market Report 2026

Blueberries, characterized by their small, round shape and purple-blue hue, are fruits that grow on shrubs belonging to the genus Vaccinium. They are renowned for their sweet-tart flavor and rich nutritional content. Blueberries are widely utilized in various culinary endeavors, including smoothies, baked goods, jams, salads, or simply enjoyed fresh as a healthy snack.

The primary types of blueberries include frozen blueberries, dried blueberries, blueberry juice concentrate, blueberry puree, and others. Frozen blueberries are fresh berries preserved through freezing, maintaining their taste and nutritional benefits for extended periods. These products are distributed through supermarkets, convenience stores, online platforms, and other channels, catering to diverse end users such as business-to-business (B2B) clients, sauce and dressing manufacturers, bakery and confectionery producers, snack and savory product creators, ice cream manufacturers, beverage companies, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are affecting the blueberry market by increasing the cost of imported berries, frozen blueberries, and value-added blueberry products, thereby raising procurement and retail expenses. Segments such as frozen, dried, and puree products face the greatest impact, particularly in regions dependent on imports like Europe and Asia-Pacific. These tariffs may slow supply availability for B2B users, including bakery, beverage, and snack manufacturers. However, tariffs also encourage domestic cultivation, promote regional processing capabilities, and support local sourcing initiatives within the blueberry supply chain.

The blueberries market research report is one of a series of new reports from The Business Research Company that provides blueberries market statistics, including blueberries industry global market size, regional shares, competitors with a blueberries market share, detailed blueberries market segments, market trends and opportunities, and any further data you may need to thrive in the blueberries industry. This blueberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The blueberries market size has grown strongly in recent years. It will grow from $9.84 billion in 2025 to $10.49 billion in 2026 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing awareness of blueberry health benefits, rising use of blueberries in bakery and confectionery, growth of frozen fruit consumption, expansion of global berry farming, early adoption of blueberry-based beverages.

The blueberries market size is expected to see strong growth in the next few years. It will grow to $12.99 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to growing demand for antioxidant-rich superfoods, rising adoption of functional ingredients in packaged foods, increasing production of organic blueberries, expansion of cold-chain infrastructure, rising penetration of online grocery retail. Major trends in the forecast period include growing demand for organic and clean-label blueberry products, increasing use of blueberries in functional foods and nutraceuticals, expansion of ready-to-use blueberry formats such as iqf and purees, rising popularity of blueberry-flavored snacks and beverages, growth in premium and specialty blueberry varieties.

The growing consumption of healthy beverages is expected to drive the expansion of the blueberries market in the future. Healthy beverages offer essential nutrients and support overall health and well-being. Blueberries are commonly used in healthy beverages like smoothies, juices, and teas due to their high nutritional value and antioxidant content. For example, in August 2023, Agriculture and Agri-Food Canada, a Canadian government department, reported that India's health and wellness beverage market is projected to reach around $5.9 billion by 2026, up from approximately $3.2 billion in 2022, reflecting a compound annual growth rate (CAGR) of 16.7%. Thus, the rising consumption of healthy beverages is fueling growth in the blueberries market.

Key players in the blueberry market are focusing on innovating value-added and high-quality cultivars with enhanced flavor profiles, such as premium blueberry varieties. These premium varieties are characterized by superior quality, taste, and attributes, often commanding higher prices due to their exceptional characteristics. For example, in February 2024, Inka's Berries, a Peru-based company specializing in fresh blueberry development and production, introduced the Abril Blue+ and Alessia Blue+ varieties. These new varieties offer robustness, resilience, exceptional flavor, a long post-harvest shelf life, large size, and sweetness, showcasing Inka's Berries' commitment to innovation and addressing market demands.

In March 2024, Unifrutti Group, a UAE-based fruit and vegetable import/export company, acquired Bomarea S.R.L. and AvoAmerica Peru to strengthen its global multi-fruit platform. This strategic acquisition enhances Unifrutti's presence in Peru and enriches its multi-fruit portfolio with premium blueberries and avocados. Bomarea S.R.L. is a Peruvian producer of premium blueberry varieties, while AvoAmerica Peru specializes in avocado and blueberry production.

Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Dohler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll's Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals

North America was the largest region in the blueberries market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the blueberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The blueberries market consists of sales of blueberry jam, blueberry yogurt, blueberry cereal bars, blueberry-flavored sparkling water, blueberry skincare products, blueberry supplements, and blueberry-flavored tea. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Blueberries Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses blueberries market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for blueberries ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The blueberries market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Frozen Blueberry; Dried Blueberry; Blueberry Juice Concentrate; Blueberry Puree; Other Types
• 2) By Distribution Channel: Super Markets; Convenience Stores; Online Channels; Other Distribution Channels
• 3) By End-User: Business To Business (B2B); Sauces And Dressings; Bakery And Confectionery; Snacks And Savory Products; Ice Creams; Beverages; Other End-Users
• Subsegments:
• 1) By Frozen Blueberry: Individually Quick Frozen (Iqf) Blueberries; Bulk Frozen Blueberries; Organic Frozen Blueberries
• 2) By Dried Blueberry: Dehydrated Blueberries; Freeze-Dried Blueberries; Sun-Dried Blueberries
• 3) By Blueberry Juice Concentrate: Organic Blueberry Juice Concentrate; Conventional Blueberry Juice Concentrate
• 4) By Blueberry Puree: Organic Blueberry Puree; Conventional Blueberry Puree; Smoothie-Grade Blueberry Puree
• 5) By Other Types: Canned Blueberries; Blueberry Extract; Blueberry Powder
• Companies Mentioned: Nestle S.A; United Natural Foods Inc.; The Kraft Heinz Company; General Mills Inc.; WK Kellogg Co; Conagra Brands Inc.; The Hershey Company; Campbell Soup Company; Dole plc; Ingredion Incorporated; J.R. Simplot Co.; Fresh Del Monte Produce Inc.; AGRANA Beteiligungs AG; Dohler GmbH; The Hain Celestial Group Inc.; Seneca Foods Corporation; Ardo NV; Sensient Technologies; Hortifrut; SunOpta Inc.; Earthbound Farm; Naturex; Driscoll's Inc.; Scenic Fruit Company; Bio-Botanica Inc.; Harbin Gaotai Food Co. Ltd.; Sun World International LLC; FutureCeuticals
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.