Italy Container Glass - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the Italy container glass market size is expected to grow from 5.75 million tonnes in 2025 to 5.87 million tonnes in 2026 and is forecast to reach 6.49 million tonnes by 2031 at 2.04% CAGR over 2026-2031.

This report is Segmented by End-User (Beverages [Alcoholic {Beer, Wine, Spirits, Other Alcoholic Beverages}, and Non-Alcoholic {CSDs, Dairy Product Based Drinks, and More}], Food [Jam and Jelly, Condiments and Sauces, and More], Cosmetics and Personal Care, Pharmaceuticals, and Perfumery) and Color (Green, Amber, Flint, and Other Colors). The Market Forecasts are Provided in Terms of Volume (Tonnes).

Italy Container Glass Market Trends and Insights

Rising Demand for Eco-Friendly and Sustainable Packaging Solutions

Italian shoppers view endlessly recyclable glass as a tangible response to packaging waste concerns. Supermarkets now prioritize shelf space for products in returnable or high-recycled-content bottles, pushing brand owners toward glass. The PPWR target of 90% collection by 2030 accelerates this shift, and the Italy container glass market gains structural support as CONAI's reverse-logistics network achieves consistent cullet flows. Brands willing to pay a green premium amplify demand, ensuring that the Italy container glass market remains the default for high-image goods while plastic alternatives face levies and reputational risks.

Government Policies and EU Regulations Supporting Circular Economy

Italy's plastic tax of EUR 0.45 (USD 0.48) per kg, introduced in 2024, immediately narrowed the cost gap between PET and glass. Extended producer-responsibility fees now scale with recyclability scores, effectively subsidizing glass because of its high recovery rate. National glass-recycling plants operating under CoReVe process more than 2 million tons of cullet annually, guaranteeing supply stability for producers. These policy levers collectively raise the baseline for the Italy container glass market and discourage substitution in premium segments.

Intense Competition from Lightweight and Cost-Effective Alternatives

Aluminum cans weigh roughly 60% less than equal-volume glass, trimming freight outlays by as much as 25% for long hauls. PET bottles add design freedom and shatter resistance that appeal to on-the-go consumers. Beverage giants seeking quick cost wins can pivot formats rapidly, siphoning shared volume from the Italy container glass market in entry-price segments. Glass producers respond by targeting premium lines where packaging is central to brand heritage rather than a commodity cost.

Other drivers and restraints analyzed in the detailed report include:

1. Booming Beverage Industry, Especially Wine, Spirits, and Craft Beer
2. Technological Innovations in Glass Manufacturing
3. Higher Transportation and Storage Costs Due to Weight

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The beverage segment commanded 57.74% of the Italy container glass market in 2025, generating the bulk of furnace throughput and sustaining multi-shift operations. Alcoholic drinks especially wine account for 35% of total volume and remain closely tied to rural viticulture clusters. Craft beer, posting 4.2% annual growth, energizes demand for distinctive bottle molds that smaller glassmakers can supply at attractive margins. Non-alcoholic premium juices and botanical sodas join this momentum, reinforcing the Italy container glass market size uplift.

Cosmetics and personal care exhibits the fastest expansion at a 3.9% CAGR, reflecting consumers' appetite for refillable glass jars and prestige fragrances. Luxury brands leverage glass's tactile and visual cues to justify higher price points, lifting revenue density per ton. Food applications form a stable, low-volatility base, while pharmaceutical vials and ampoules gain from Italy's export-oriented drug sector. Together, these trends keep furnace utilization above 90% and encourage lines dedicated to smaller-batch, higher-margin runs.

Complete Report Scope:

• By End-user
  • Beverages
    • Alcoholic
      • Beer
      • Wine
      • Spirits
      • Other Alcoholic Beverages (Cider and Other Fermented Drinks)
    • Non-Alcoholic
      • Juices
      • Carbonated Drinks (CSDs)
      • Dairy Product Based Drinks
      • Other Non-Alcoholic Beverages
  • Food (Jam, Jelly, Marmalades, Honey, Sausages and Condiments, Oil, Pickles)
  • Cosmetics and Personal Care
  • Pharmaceuticals (excluding Vials and Ampoules)
  • Perfumery
• By Color
  • Green
  • Amber
  • Flint
  • Other Colors

List of Companies Covered in this Report:

1. Verallia Italia S.p.A.
2. Vetropack Italia S.r.l.
3. Vetri Speciali S.p.A.
4. Vetrobalsamo S.p.A.
5. O-I Glass Italy S.r.l. (Owens-Illinois)
6. Bormioli Luigi S.p.A.
7. Ardagh Glass S.A.
8. Zignago Vetro S.p.A.
9. Vetreria Etrusca S.p.A.
10. Vetrerie Riunite S.p.A.
11. Vidrala Italia S.r.l.
12. Stolzle Glass Group (Italy Division)
13. Gerresheimer Italia S.p.A.
14. Saverglass Italia S.r.l.
15. Vetreria di Borgonovo S.p.A.
16. Vetreria Palomar S.r.l.
17. Vetreria Artistica Rosa S.r.l.
18. Vetreria Empolese S.p.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support