PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1326256
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1326256
India Peanut Butter Market Assessment, By Product Type, By Flavour, By Packaging, By Pack Size, By End-Users, By Distribution Channel, By Region, Opportunities, and Forecast, FY2017-FY2031F
The Indian peanut butter market will grow much faster than the global one, valued at about USD 116.13 million in 2022 and will grow at a CAGR of 20.7% during the forecast period. This growth of Indian market will be driven by the changing taste preferences for dairy products among the Gen Z and Millennials class of consumers, increasing consumption of 'on-the-go' bakery products, rising levels of urbanisation and significant change in food consumption habits among the younger generation in India. Furthermore, growing health consciousness among the Indian population is also driving the peanut butter market's growth.
A staple commodity farmed all over the world, peanuts are commercially utilised to make oil, butter, flour, confections and snack foods. Among the most popular food spreads manufactured from these is peanut butter, which is created by dry-roasting and crushing peanuts. Peanut butter is energy-rich product and it also provide zinc, magnesium, potassium, and vitamin E, along with fibre, protein and unsaturated fats.
In India, the demand for peanut butter is being driven by the rising demand for high-protein food products and health consciousness among young and millennials. Consumers are more worried than ever about the health conditions like high blood pressure and heart chronic disease which in-turn is driving demand for healthy food such as peanut butter.
Production Process of Peanut Butter
The production process of Peanut Butter starts with peanuts being dry roasted then peeling of the nuts and removing the outer covers and then with the traditional method, grinding process is done. Mixing properly and then final step is the filling of the peanut butter into different jars and other packaging materials.
Nutritional Benefits of Peanut Butter
Peanut butter is a food product with many nutritional benefits. It contains plenty of fibre, vitamins, minerals, protein and fat. The vitamin E content of peanut butter is essential for correcting vision and muscular alignment. It also works as antioxidant, has the power to fight against joint inflammation and cancer. The market for peanut butter will grow as more consumers are preferring healthy and nutritional good.
Rise in 'Food on the Go' Consumption
Increase in expendable income and new food consumption trends such as having 'Food on the Go' is driving growth of peanut butter market. The younger generation in India is increasingly lacking cooking skills and due to higher level of digital literacy; makes them look for easily accessible, nutrient-dense dietary products available in the market. This has been linked to the rising "Food on the Go" trend and increase in consumption of Bakery and Fast Food products where often peanut butter is used.
Government Norms
A FSSAI licence is required for the establishment of food processing unit. Additionally, MSME and GST registration, an IEC code for exporting finished goods, local government approval for shops and establishments, a fire and safety registration, and, if relevant, registration for ESI, PF and labour regulations will be necessary. Entrepreneurs need to get in touch with the state's Pollution Control Board, if necessary.
Impact of COVID-19 on Indian Peanut Butter Market
The market for peanut butter in India had been adversely affected as the Indian government imposed one of the most strictest lockdown in mid-2020 to curb the spread of coronavirus. The lockdown led to supply chain disruption and temporary shutdown of food processing units due to which the peanut butter market experienced a modest decrease. However, in 2021 and 2022, the market posed a smart recovery and regained its share. Similar growth trend is anticipated to continue in the forthcoming years owing to various factors such as healthy living and a controlled diet in India.
Key Players Competitive Landscape and Outlook
The market is characterised by the presence of a few significant small-to medium-sized local companies in addition to major players. The key players are expanding their presence in the market as the awareness and consumption for the product is increasing. The major organized sector players hope to grow their market share as end consumers are more accessible for them due to their strong distribution network across India.
Alpino Health Foods are specialist in the peanut butter industry and has lately increased the variety of peanut butters and healthy spreads it offers. AgroTech Foods Limited announced that it has started local production of "Sundrop Peanut Butter" at its new manufacturing facility in Gujarat.
Table of Contents
1. Research Methodology
2. Project Scope and Definitions
3. Impact of Covid-19 on India Peanut Butter Market
4. Executive Summary
5. Voice of Customer
- 5.1. Sources of Product Knowledge
- 5.2. Factors Considered in Purchase Decision
- 5.2.1. Brand
- 5.2.2. Product Type
- 5.2.3. Taste
- 5.2.4. Price
- 5.2.5. Quantity
- 5.2.6. Quantity w.r.t Price
- 5.2.7. Packaging
- 5.2.8. Shelf Life
- 5.2.9. Health and Nutritional Benefits
- 5.3. Brand Awareness and Loyalty
- 5.4. Frequency of Purchase
- 5.5. Channel of Purchase
- 5.6. Views on Influencer Marketing
6. India Peanut Butter Market Outlook, FY2017-FY2031F
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.1.1. Crunchy
- 6.2.1.2. Creamy/Smooth
- 6.2.1.3. Others
- 6.2.2. By Flavour
- 6.2.2.1. Natural
- 6.2.2.2. Organic
- 6.2.2.3. Unsweetened
- 6.2.2.4. Others
- 6.2.3. By Packaging
- 6.2.3.1. Pet Containers
- 6.2.3.2. Glass Bottles/Jars
- 6.2.4. By Pack Size
- 6.2.4.1. 100g - 350g
- 6.2.4.2. 351g - 1000g
- 6.2.4.3. More than 1000g
- 6.2.5. By End-users
- 6.2.5.1. Households
- 6.2.5.2. Hotels/Restaurants/Cafes
- 6.2.5.3. Bakeries/Cake Shops
- 6.2.5.4. Others
- 6.2.6. By Distribution Channel
- 6.2.6.1. Online
- 6.2.6.2. Offline
- 6.2.6.2.1. Supermarkets/Hypermarkets
- 6.2.6.2.2. Convenience/Departmental Stores
- 6.2.6.2.3. Brand Kiosks
- 6.2.6.2.4. Others
- 6.2.7. By Region
- 6.2.7.1.1. East
- 6.2.7.1.2. West and Central
- 6.2.7.1.3. North
- 6.2.7.1.4. South
- 6.2.1. By Product Type
7. India Peanut Butter Market Mapping, FY2023
- 7.1. By Product Type
- 7.2. By Flavour
- 7.3. By Packaging
- 7.4. By Pack Size
- 7.5. By End-Users
- 7.6. By Distribution Channel
- 7.7. By Region
8. Macro-Business Environmental Scope
- 8.1. Value Chain Analysis
- 8.2. Supply Demand Analysis
- 8.3. Import Export Analysis
- 8.4. Porter's Five Force Analysis
- 8.4.1. Threat of New Entrants (Emerging Players)
- 8.4.2. Threat of Substitutes
- 8.4.3. Competitive Rivalry
- 8.4.4. Bargaining Power of Suppliers
- 8.4.5. Bargaining Power of Consumer
- 8.5. PESTEL Analysis of the Industry
- 8.5.1. Political Factors
- 8.5.2. Economic Overview
- 8.5.3. Social Implications
- 8.5.4. Technological Advancements
- 8.5.5. Environmental Impact
- 8.5.6. Legal Policies and Statutory Bodies
9. Best Practice Case Studies by Key Market Players (Upto Three)
10. Market Dynamics
- 10.1. Trends & Developments
- 10.2. Growth Opportunities
- 10.3. Growth Inhibitors
11. Pricing Pivot Analysis
12. Key Players Landscape
- 12.1. SWOT Analysis of Key Market Players
- 12.1.1. Key Drivers
- 12.1.2. Challenges
- 12.1.3. Growth/Innovation Opportunities
- 12.1.4. Suspected Threats
- 12.2. Competition Matrix of Top Five Market Leaders
- 12.3. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
- 12.4. Mergers and Acquisition/ Joint Ventures (If Applicable)
- 12.5. Patent Analysis (If Applicable)
13. Key Players Outlook
- 13.1. DAS FoodTech Pvt. Ltd. (Pintola)
- 13.1.1. Company Details
- 13.1.2. Key Management Personnel
- 13.1.3. Products & Services
- 13.1.4. Financials (As reported)
- 13.1.5. Key Market Focus & Geographical Presence
- 13.1.6. Recent Developments
- 13.2. Houz Of Nature Pvt. Ltd (The Whole Truth/OneGreen)
- 13.3. Universal Corporation Ltd. (DiSano)
- 13.4. Alpino Health Foods Private Limited
- 13.5. Sundrop Foods India Private Limited
- 13.6. Dr Oetker India Private Limited
- 13.7. Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
- 13.8. The Butternut Co.
- 13.9. Tanvi Fitness Private Limited (MYFITNESS)
- 13.10. Ferrero India Pvt Ltd (Nutella)
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
14. Strategic Recommendations
15. About Us & Disclaimer
List of Tables
- Table 1. Price Point Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Join Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. India Peanut Butter Market, By Value, In USD Million, FY2017 - 2031F
- Figure 2. India Peanut Butter Market, By Volume, In Thousand Units, FY2017 - 2031F
- Figure 3. India Peanut Butter Market Share, By Product Type, In USD Million, FY2017 - 2031F
- Figure 4. India Peanut Butter Market Share, By Product Type, In Thousand Units, FY2017 - 2031F
- Figure 5. India Peanut Butter Market Share, By Packaging Type, In USD Million, FY2017 - 2031F
- Figure 6. India Peanut Butter Market Share, By Packaging Type, In Thousand Units, FY2017 - 2031F
- Figure 7. India Peanut Butter Market Share, By Pack Size, In USD Million, FY2017 - 2031F
- Figure 8. India Peanut Butter Market Share, By Pack Size, In Thousand Units, FY2017 - 2031F
- Figure 9. India Peanut Butter Market Share, By End User, In USD Million, FY2017 - 2031F
- Figure 10. India Peanut Butter Market Share, By End User, In Thousand Units, FY2017 - 2031F
- Figure 11. India Peanut Butter Market Share, By Distribution Channel, In USD Million, FY2017 - 2031F
- Figure 12. India Peanut Butter Market Share, By Distribution Channel, In Thousand Units, FY2017 - 2031F
- Figure 13. India Peanut Butter Market Share, By Region, In USD Million, FY2017 - 2031F
- Figure 14. India Peanut Butter Market Share, By Region, In Thousand Units, FY2017 - 2031F
- Figure 15. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2023
- Figure 16. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2023
- Figure 17. By Pack Size Map-Market Size (USD Million) & Growth Rate (%), FY2023
- Figure 18. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2023
- Figure 19. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2023
- Figure 20. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2023
