PUBLISHER: Polaris Market Research | PRODUCT CODE: 1807687
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1807687
U.S. Dietary Supplements Market Size, Share, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use - Market Forecast, 2025-2034
The U.S. Dietary Supplements market size is expected to reach USD 143.35 billion by 2034, according to a new study by Polaris Market Research. The report "U.S. Dietary Supplements Market Share, Size, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use, Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Dietary supplements are products taken orally that contain nutrients such as vitamins, minerals, herbs, amino acids, and enzymes intended to supplement the diet. They are available in various forms such as tablets, capsules, powders, and liquids.
Preventive healthcare is becoming a major part of consumer lifestyles in the U.S. Individuals are focusing more on staying healthy through proper diet, exercise, and the use of dietary supplements. Many consumers choose supplements to improve sleep, reduce stress, or maintain a strong immune system. Wellness trends promoted through media, mobile apps, and workplace programs encourage this proactive approach. Supplements are often seen as simple tools for maintaining daily health. The focus on prevention rather than treatment is increasing the regular use of nutritional products in households across the country, thereby driving the growth.
Product development in the supplement industry has led to improved quality and more user-friendly options. Companies are combining multiple ingredients into single products, offering flavored gummies, and creating fast-dissolving powders or liquid formats. Some brands are using natural ingredients and avoiding artificial additives to meet customer preferences. Customized supplements based on personal health data or online assessments are further gaining popularity. These innovations improve the customer experience and help meet different health needs. Continued focus on product variety and effectiveness supports long-term growth of the U.S. dietary supplements market.
U.S. Dietary Supplements Market Report Highlights
In 2024, the vitamins segment dominated with the largest share driven by the upsurging consumer demand for essential micronutrients that support overall health maintenance.
The powder segment is expected to experience the fastest growth during the forecast period due to its versatility and ease of incorporation into various dietary regimens.
In 2024, the immunity segment dominated with the largest share due to a significant consumer shift toward proactive health management and illness prevention.
The online platforms segment is expected to experience the fastest growth during the forecast period, driven by evolving consumer purchasing behaviors and the growing emphasis on convenience in shopping experiences.
A few key market players include Abbott Laboratories; Glanbia Plc; The Archer-Daniels-Midland Company; Nature's Sunshine Products, Inc.; GlaxoSmithKline plc; Amway Corp.; Herbalife International of America, Inc.; XanGo, LLC; PharmaNutrics Himalaya Global Holdings Ltd.; Nutraceutics Corp.; Pfizer Inc.; and Bayer AG.
Polaris Market Research has segmented the U.S. dietary supplements market report on the basis of type, form, application, distribution channel, and end use:
By Type Outlook (Revenue, USD Billion; 2020-2034)
Vitamins
Minerals
Amino Acids
Botanicals
Probiotics
Enzymes
Others
By Form Outlook (Revenue, USD Billion; 2020-2034)
Tablets
Capsules
Gummies
Powder
Soft Gels
Liquids
Others
By Application Outlook (Revenue, USD Billion; 2020-2034)
Energy & Weight Management
Bone & Joint Health
Immunity
General Health
Cardia Health
Others
By Distribution Channel Outlook (Revenue, USD Billion; 2020-2034)
Online Platforms
Offline Stores
By End Use Outlook (Revenue, USD Billion; 2020-2034)
Adults
Children
Infants
Pregnant Women
Geriatri
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. U.S. Dietary Supplements Market Insights
- 4.1. Dietary Supplements Market - Application Snapshot
- 4.2. Dietary Supplements Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Expansion of E-Commerce and Online Supplement Sales
- 4.2.1.2. Aging Population and Age-Related Health Concerns
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High Cost of Products
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Dietary Supplements Market Application Trends
- 4.6. Value Chain Analysis
5. U.S. Dietary Supplements Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. U.S. Dietary Supplements Market, by Type, 2020-2034 (USD Billion)
- 5.3. Vitamins
- 5.3.1. U.S. Dietary Supplements Market, by Vitamins, 2020-2034 (USD Billion)
- 5.4. Minerals
- 5.4.1. U.S. Dietary Supplements Market, by Minerals, 2020-2034 (USD Billion)
- 5.5. Amino Acids
- 5.5.1. U.S. Dietary Supplements Market, by Amino Acids 2020-2034 (USD Billion)
- 5.6. Botanicals
- 5.6.1. U.S. Dietary Supplements Market, by Botanicals, 2020-2034 (USD Billion)
- 5.7. Probiotics
- 5.7.1. U.S. Dietary Supplements Market, by Probiotics, 2020-2034 (USD Billion)
- 5.8. Enzymes
- 5.8.1. U.S. Dietary Supplements Market, by Enzymes, 2020-2034 (USD Billion)
- 5.9. Others
- 5.9.1. U.S. Dietary Supplements Market, by Others, 2020-2034 (USD Billion)
6. U.S. Dietary Supplements Market, by Form
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. U.S. Dietary Supplements Market, by Form, 2020-2034 (USD Billion)
- 6.3. Tablets
- 6.3.1. U.S. Dietary Supplements Market, by Tablets, 2020-2034 (USD Billion)
- 6.4. Capsules
- 6.4.1. U.S. Dietary Supplements Market, by Capsules, 2020-2034 (USD Billion)
- 6.5. Gummies
- 6.5.1. U.S. Dietary Supplements Market, by Gummies, 2020-2034 (USD Billion)
- 6.6. Powder
- 6.6.1. U.S. Dietary Supplements Market, by Powder, 2020-2034 (USD Billion)
- 6.7. Soft Gels
- 6.7.1. U.S. Dietary Supplements Market, by Soft Gels, 2020-2034 (USD Billion)
- 6.8. Liquids
- 6.8.1. U.S. Dietary Supplements Market, by Liquids, 2020-2034 (USD Billion)
- 6.9. Others
- 6.9.1. U.S. Dietary Supplements Market, by Others 2020-2034 (USD Billion)
7. U.S. Dietary Supplements Market, by Application
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. U.S. Dietary Supplements Market, by Application, 2020-2034 (USD Billion)
- 7.3. Energy & Weight Management
- 7.3.1. U.S. Dietary Supplements Market, by Energy & Weight Management, 2020-2034 (USD Billion)
- 7.4. Bone & Joint Health
- 7.4.1. U.S. Dietary Supplements Market, by Bone & Joint Health, 2020-2034 (USD Billion)
- 7.5. Immunity
- 7.5.1. U.S. Dietary Supplements Market, by Immunity, 2020-2034 (USD Billion)
- 7.6. General Health
- 7.6.1. U.S. Dietary Supplements Market, by General Health, 2020-2034 (USD Billion)
- 7.7. Cardia Health
- 7.7.1. U.S. Dietary Supplements Market, by Cardia Health 2020-2034 (USD Billion)
- 7.8. Others
- 7.8.1. U.S. Dietary Supplements Market, by Others, 2020-2034 (USD Billion)
8. U.S. Dietary Supplements Market, by Distribution Channel
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. U.S. Dietary Supplements Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3. Online Platforms
- 8.3.1. U.S. Dietary Supplements Market, by Online Platforms, 2020-2034 (USD Billion)
- 8.4. Offline Stores
- 8.4.1. U.S. Dietary Supplements Market, by Offline Stores, 2020-2034 (USD Billion)
9. U.S. Dietary Supplements Market, by End Use
- 9.1. Key Findings
- 9.2. Introduction
- 9.2.1. U.S. Dietary Supplements Market, by End Use, 2020-2034 (USD Billion)
- 9.3. Adults
- 9.3.1. U.S. Dietary Supplements Market, by Adults, 2020-2034 (USD Billion)
- 9.4. Children
- 9.4.1. U.S. Dietary Supplements Market, by Children, 2020-2034 (USD Billion)
- 9.5. Infants
- 9.5.1. U.S. Dietary Supplements Market, by Infants, 2020-2034 (USD Billion)
- 9.6. Pregnant Women
- 9.6.1. U.S. Dietary Supplements Market, by Pregnant Women, 2020-2034 (USD Billion)
- 9.7. Geriatric
- 9.7.1. U.S. Dietary Supplements Market, by Geriatric, 2020-2034 (USD Billion)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Abbott Laboratories
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Glanbia Plc
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. The Archer-Daniels-Midland Company
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Nature's Sunshine Products, Inc.
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. GlaxoSmithKline plc
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. Amway Corp.
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Herbalife International of America, Inc.
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. XanGo, LLC
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. PharmaNutrics Himalaya U.S. Holdings Ltd.
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. Nutraceutics Corp.
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Pfizer Inc.
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
- 11.12. Bayer AG
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Benchmarking
- 11.12.4. Recent Development
List of Tables:
- Table 1 U.S. Dietary Supplements Market, by Type, 2020-2034 (USD Billion)
- Table 2 U.S. Dietary Supplements Market, by Form, 2020-2034 (USD Billion)
- Table 3 U.S. Dietary Supplements Market, by Application, 2020-2034 (USD Billion)
- Table 4 U.S. Dietary Supplements Market, by Distribution Channel, 2020-2034 (USD Billion)
- Table 5 U.S. Dietary Supplements Market, by End Use, 2020-2034 (USD Billion)
List of Figures:
- Figure 1. U.S. Dietary Supplements Market, 2020-2034 (USD Billion)
- Figure 2. Integrated Ecosystem
- Figure 3. Research Methodology: Top-Down & Bottom-Up Price
- Figure 4. Porter's Five Forces
- Figure 5. Market by Type
- Figure 6. U.S. Dietary Supplements Market, by Type, 2024 & 2034 (USD Billion)
- Figure 7. Market by Form
- Figure 8. U.S. Dietary Supplements Market, by Form, 2024 & 2034 (USD Billion)
- Figure 9. Market by Application
- Figure 10. U.S. Dietary Supplements Market, by Application, 2024 & 2034 (USD Billion)
- Figure 11. Market by Distribution Channel
- Figure 12. U.S. Dietary Supplements Market, by Distribution Channel, 2024 & 2034 (USD Billion)
- Figure 13. Market by End Use
- Figure 14. U.S. Dietary Supplements Market, by End Use, 2024 & 2034 (USD Billion)
