Global Sports Drink Market Size, Share, Growth Analysis, By Distribution Channel(Online, Offline), By Type(Isotonic, Hypotonic), By Packaging Type(Bottles (Pet/Glass), Cans) - Industry Forecast 2022-2028

Sports Drink Market size was valued at USD 27.22 billion in 2021, and it is expected to reach a value of USD 36.35 billion by 2028, at a CAGR of 4.2% over the forecast period (2022-2028).

The pandemic's impacts have been striking and unprecedented, with sports drinks experiencing a boom in demand across all regions. According to our research, the Sports Drink market rose by 7.7% in 2020, above the average yearly increase between 2017 and 2019.

The item is part of a line of functional beverages designed to help athletes stay hydrated before and after activity. It is high in carbohydrates, minerals, and electrolytes and improves athletic performance. These drinks also contain water, salt, flavours, potassium, sugar, and synthetic colours. The sector has grown dramatically in recent years as a result of a shift in marketing strategy from providing electrolyte drinks to athletes to ordinary consumers.The expanding popularity of fitness activities, as well as the rising trend of half- and full-marathon participation, have all contributed to the industry's rise.

Furthermore, because they aid in mood enhancement, the demand for the drink is rapidly increasing for performance and stamina, allowing athletes to engage in intense exercise. Additionally, the rising number of athletes and athletes in emerging markets are among the primary factors expected to drive Sports Drink market expansion during the forecast period. For example, the National College Athletic Association (NCAA) has provided data indicating that the number of NCAA athletes has increased noticeably. Dietary patterns are changing as a result of a substantial demographic shift from rural to urban areas.

Top-down and bottom-up approaches were used to estimate and validate the size of global Sports Drink Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Segments covered in this report:

The global sports drink market has been segmented based on distribution channel, type, packaging type, and region. Based on distribution channel, the Sports Drink market is segmented into online and offline. Based on the type, the Sports Drink market is segmented into isotonic, hypotonic, and hypertonic. By packaging type, the Sports Drink market is segmented into bottles (pet/glass), cans, others. Based on region, the sports drink market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

The increased proclivity of the millennial age for physical and fitness-related activities, rising purchasing power, and readiness to spend more for healthier alternatives are all factors driving up demand for sports drinks. This healthy beverage also provides a lot of benefits, such as minimising the risk of dehydration, replacing electrolytes lost through perspiration, and maintaining the body's electrolyte balance. As a result, increasing consumer knowledge of the product's health benefits is expected to drive the sports drink industry forward.

To satisfy consumers' need for nutrition, several producers are prioritising creativity and creating organic drinks in a range of flavours. This technology will help countless firms increase their revenue while also stimulating the growth of the sports drink sector. For example, in January 2020, a well-known corporation called Powerade produced breakthroughs to replenish and power athletes with two new zero-sugar innovations that provide realistic hydration solutions and package styles. Powerade has expanded the scope of its product range. It debuted POWERADE ULTRA, which contains branched-chain amino acids (BCAAs), creatine, and vitamins B12, B6, and B3.

Restraints

The majority of items on the market have a high sugar content, which can be harmful to one's health. As a result, the sports drink market is unable to expand. Gatorade sports drinks, for example, often include 34 grammes of sugar per 20-ounce bottle pack.

Market Trends

Natural ingredients are increasingly being used by producers since they are healthier than standard sports drinks, which gives a potential for the sports drink business to expand. For example, in February 2021, a Chicago-based start-up named Good Sports launched their natural sports drink made up of 97% dairy. Three times more electrolytes than traditional ones, these have 33% less sugar and more electrolytes. Furthermore, the growing number of health-conscious people in developing and undeveloped countries will drive sports drink industry trends.