PUBLISHER: The Business Research Company | PRODUCT CODE: 2133533
PUBLISHER: The Business Research Company | PRODUCT CODE: 2133533
Artificial Intelligence (AI) in travel refers to the application of artificial intelligence technologies to improve and personalize the travel experience, including activities such as booking, customer service, and itinerary planning. AI in travel enables personalized recommendations, customer service, dynamic pricing, travel trend prediction, language translation, facial recognition, and itinerary management.
The main components of the artificial intelligence (AI) in travel market are software and services. AI software in travel comprises specialized programs and algorithms designed to automate and improve various aspects of the travel industry. The various deployment modes include on-premises and cloud-based, with several applications such as customer service, booking and reservations, travel planning and personalization, marketing and advertising, operations management, and security and fraud detection.
Tariffs are affecting the artificial intelligence in travel market by raising the costs of imported servers, semiconductors, data storage hardware, and networking equipment required for AI deployment. Travel technology providers in North America and Europe are most impacted due to their dependence on global electronics supply chains, while Asia-Pacific faces increased cloud infrastructure costs. These tariffs are raising implementation expenses for travel companies. However, they are also accelerating the adoption of cloud-based AI, investments in regional data centers, and software-focused innovation that reduces reliance on hardware.
The artificial intelligence (AI) in travel market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in travel market statistics, including artificial intelligence (AI) in travel industry global market size, regional shares, competitors with a artificial intelligence (AI) in travel market share, detailed artificial intelligence (AI) in travel market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in travel industry. This artificial intelligence (AI) in travel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The artificial intelligence (AI) in travel market size has grown exponentially in recent years. It will grow from $4.37 billion in 2025 to $5.37 billion in 2026 at a compound annual growth rate (CAGR) of 23.0%. The growth in the historic period can be attributed to the expansion of online travel booking platforms, increasing use of digital customer service tools, growth of data-driven marketing in travel, rising adoption of cloud technologies, and increased availability of travel data.
The artificial intelligence (AI) in travel market size is expected to see exponential growth in the next few years. It will grow to $12.11 billion in 2030 at a compound annual growth rate (CAGR) of 22.5%. The growth during the forecast period can be attributed to increasing investments in end-to-end AI travel platforms, rising demand for hyper-personalized travel experiences, expansion of AI-enabled operational optimization, growing emphasis on real-time traveler insights, and increasing adoption of biometric and facial recognition technologies. Major trends during the forecast period include increasing adoption of AI-powered personalization engines, growing use of chatbots and virtual travel assistants, increased deployment of dynamic pricing algorithms, expansion of AI-driven fraud detection systems, and enhanced focus on predictive travel analytics.
The growth in global tourism is anticipated to drive the expansion of the artificial intelligence (AI) in travel market going forward. Global tourism involves individuals traveling internationally for leisure, business, or other purposes, promoting cultural exchange, economic development, and connections worldwide. The increase in global tourism is driven by higher disposable incomes, improved access to international travel, a stronger desire to explore different destinations, and advancements in travel technology. AI in travel enhances tourism by delivering personalized recommendations, automating booking processes, and optimizing customer service, thereby improving overall traveler experiences and operational efficiency. For instance, in 2024, according to the World Travel and Tourism Council, a UK-based travel company, in 2023, the travel and tourism sector contributed 9.1% of global GDP, representing a 23.2% increase compared to 2022. Therefore, the growth in global tourism drives the artificial intelligence (AI) in travel market.
Key companies operating in the artificial intelligence (AI) in travel market are concentrating on technological development, including the integration of artificial intelligence into personalized travel, to improve customer experiences through tailored recommendations, optimized travel itineraries, and real-time assistance. AI in personalized travel customizes travel experiences by using technology to analyze user data and preferences, delivering tailored recommendations for destinations, accommodations, and activities according to individual requirements and previous behaviors. For example, in May 2024, Expedia Group Inc., a US-based travel technology company, launched an AI-powered assistant called Romie. Romie is an AI travel assistant that functions as a personal travel agent, supporting users with planning, booking, and managing last-minute travel changes. It learns users' preferences over time to provide personalized recommendations and includes features for group chat planning, smart search, and itinerary creation.
In May 2024, Headout, a US-based tours and activities platform, acquired Dabble for an undisclosed amount. The acquisition aims to enhance Headout's mission of providing top-tier real-life experiences through advanced AI technology. Dabble is a Canada-based startup that helps companies use artificial intelligence (AI) more effectively to improve travel experience search.
Major companies operating in the artificial intelligence (AI) in travel market are International Business Machines Corporation, Expedia Group Inc., Priceline.com, Booking.com B.V., Airbnb Inc., Sabre Corporation, TripAdvisor Inc., Agoda Company Pte. Ltd., SAP Concur, Travelport Worldwide Ltd., Hotelbeds Group, Skyscanner Ltd., Trivago N.V., MakeMyTrip Limited, Fareportal, Kayak Software Corporation, Despegar.com Inc., Cendyn Group LLC, Hopper, Cleartrip Private Limited, Sojern Inc., OTA Insight Ltd., Adara Inc., Viator Inc., Duetto
North America was the largest region in the artificial intelligence (AI) in travel market in 2025. The regions covered in the artificial intelligence (AI) in travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the artificial intelligence (AI) in travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The artificial intelligence (AI) in travel market includes revenues earned by entities by providing services such as personalized recommendations, virtual assistants and chatbots, dynamic pricing, and predictive analytics for travel demand. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) in travel market also includes sales of kiosks and self-service terminals and robotic assistants. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Artificial Intelligence (AI) In Travel Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses artificial intelligence (ai) in travel market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for artificial intelligence (ai) in travel ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) in travel market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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