Point of Use Water Purifiers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Technology, By Application, By Region & Competition, 2020-2030F

Description

The Global Point of Use Water Purifiers Market was valued at USD 25.61 billion in 2024 and is projected to reach USD 33.27 billion by 2030, growing at a CAGR of 4.30% during the forecast period. The market is witnessing notable growth driven by rising concerns over water quality, increasing awareness about waterborne illnesses, and a growing preference for compact, home-based purification solutions. Point-of-Use (POU) water purifiers are typically installed at individual water outlets to deliver clean drinking water directly. These systems are favored for their convenience, cost-effectiveness, and ability to remove various contaminants such as microbes, heavy metals, and dissolved solids. Urbanization and inadequate water infrastructure in emerging economies are further fueling adoption. Moreover, health-conscious consumers are increasingly investing in purification technologies for residential, commercial, and institutional settings. Advancements in purification methods, including reverse osmosis (RO), ultraviolet (UV), and hybrid systems, along with the rise of smart, IoT-enabled features, are reshaping market dynamics and consumer expectations.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 25.61 Billion
Market Size 2030	USD 33.27 Billion
CAGR 2025-2030	4.30%
Fastest Growing Segment	Under counter/under sink filters
Largest Market	North America

Key Market Drivers

Increasing Health Awareness and Waterborne Disease Concerns

Rising public awareness of waterborne diseases is significantly influencing the demand for point-of-use water purifiers. Globally, approximately 2 billion people still rely on unsafe water sources, leading to over 500,000 annual deaths due to water-related illnesses like diarrhea. In many developing regions, particularly in rural Africa and Asia, over 80% of infectious diseases are linked to unclean water. Urban centers in Southeast Asia also face challenges, with nearly 60% of households lacking reliable access to treated water. As health awareness grows, consumers are actively seeking in-home solutions for clean drinking water. Surveys show that about 65% of urban Indian households and 55% in Brazil are ready to invest in POU systems. The increasing prevalence of microbial contaminants-such as E. coli and cryptosporidium-has elevated consumer preference for RO and UV-based purifiers. Media coverage, public health campaigns, and social media discussions have accelerated consumer action, with nearly half of urban households in high-risk zones now adopting water purifiers. This behavior shift underscores the strong role of health concerns in market expansion.

Key Market Challenges

High Initial Costs and Maintenance Burden

The widespread adoption of POU water purifiers faces challenges due to their high upfront costs and recurring maintenance expenses. Advanced systems incorporating technologies like RO and UV can cost between USD150 to USD500, making them less accessible for lower-income households. Maintenance further adds to the financial burden, with annual filter and component replacements ranging from USD30 to USD100. Regions with hard or highly contaminated water often require more frequent servicing, increasing ownership costs. Additionally, limited consumer awareness about maintenance schedules can lead to ineffective purification and potential health risks. The absence of standardized pricing for repairs and service contracts contributes to consumer hesitancy. In rural and peri-urban areas, a lack of technical support infrastructure and skilled service providers exacerbates downtime and dissatisfaction, leading some users to revert to traditional purification methods. Without cost-effective pricing and accessible service networks, the growth potential in cost-sensitive markets remains constrained.

Key Market Trends

Shift Toward Multi-Stage and Hybrid Filtration Technologies

An emerging trend in the point-of-use water purifiers market is the growing adoption of multi-stage and hybrid filtration systems. These advanced solutions integrate multiple technologies-such as RO, UV, UF, activated carbon, and sediment filters-into a single unit to combat a wider range of contaminants. In regions with diverse and unpredictable water conditions, such as India, Brazil, and parts of Africa, these systems offer adaptable, comprehensive purification. For example, a combined RO-UV system can remove both chemical impurities and microbial threats, while UF membranes enhance performance without relying on electricity. To address concerns over demineralized water, some models now include mineral cartridges and pH balancers, improving taste and health benefits. Features like auto-sensing TDS controllers add further precision. Consumers are increasingly choosing hybrid models for their convenience, effectiveness, and ability to replace multiple standalone units. As climate variability and aging infrastructure impact water quality, demand for robust, multi-functional purification systems is expected to grow steadily across residential and commercial sectors.

Key Market Players

Pentair plc
Coway Co., Ltd.
LG Electronics Inc.
Panasonic Corporation
A. O. Smith Corporation
Unilever PLC
3M Company
Culligan International
Brita GmbH
BWT AG

Report Scope:

In this report, the Global Point of Use Water Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Point of Use Water Purifiers Market, By Product Type:

Countertop filters
Under counter/under sink filters
Others

Point of Use Water Purifiers Market, By Technology:

Reverse Osmosis
UV filters
Gravity filters
Others

Point of Use Water Purifiers Market, By Application:

Residential
Non-Residential

Point of Use Water Purifiers Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
South America
- Brazil
- Argentina
- Colombia
Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Point of Use Water Purifiers Market.

Available Customizations:

Global Point of Use Water Purifiers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Point of Use Water Purifiers Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Countertop filters, Under counter/under sink filters, Others)
- 5.2.2. By Technology (Reverse Osmosis, UV filters, Gravity filters, Others)
- 5.2.3. By Application (Residential, Non-Residential)
- 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
5.3. By Company (2024)
5.4. Market Map

6. North America Point of Use Water Purifiers Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Technology
- 6.2.3. By Application
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Point of Use Water Purifiers Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Technology
    - 6.3.1.2.3. By Application
- 6.3.2. Canada Point of Use Water Purifiers Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Technology
    - 6.3.2.2.3. By Application
- 6.3.3. Mexico Point of Use Water Purifiers Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Technology
    - 6.3.3.2.3. By Application

7. Europe Point of Use Water Purifiers Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Technology
- 7.2.3. By Application
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Point of Use Water Purifiers Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Technology
    - 7.3.1.2.3. By Application
- 7.3.2. France Point of Use Water Purifiers Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Technology
    - 7.3.2.2.3. By Application
- 7.3.3. United Kingdom Point of Use Water Purifiers Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Technology
    - 7.3.3.2.3. By Application
- 7.3.4. Italy Point of Use Water Purifiers Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Technology
    - 7.3.4.2.3. By Application
- 7.3.5. Spain Point of Use Water Purifiers Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Technology
    - 7.3.5.2.3. By Application

8. Asia Pacific Point of Use Water Purifiers Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Technology
- 8.2.3. By Application
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Point of Use Water Purifiers Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Technology
    - 8.3.1.2.3. By Application
- 8.3.2. India Point of Use Water Purifiers Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Technology
    - 8.3.2.2.3. By Application
- 8.3.3. Japan Point of Use Water Purifiers Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Technology
    - 8.3.3.2.3. By Application
- 8.3.4. South Korea Point of Use Water Purifiers Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Technology
    - 8.3.4.2.3. By Application
- 8.3.5. Australia Point of Use Water Purifiers Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Technology
    - 8.3.5.2.3. By Application

9. Middle East & Africa Point of Use Water Purifiers Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Technology
- 9.2.3. By Application
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Point of Use Water Purifiers Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Technology
    - 9.3.1.2.3. By Application
- 9.3.2. UAE Point of Use Water Purifiers Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Technology
    - 9.3.2.2.3. By Application
- 9.3.3. South Africa Point of Use Water Purifiers Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Technology
    - 9.3.3.2.3. By Application

10. South America Point of Use Water Purifiers Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Technology
- 10.2.3. By Application
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Point of Use Water Purifiers Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Technology
    - 10.3.1.2.3. By Application
- 10.3.2. Colombia Point of Use Water Purifiers Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Technology
    - 10.3.2.2.3. By Application
- 10.3.3. Argentina Point of Use Water Purifiers Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Technology
    - 10.3.3.2.3. By Application

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends and Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Company Profiles

13.1. Pentair plc
- 13.1.1. Business Overview
- 13.1.2. Key Revenue and Financials
- 13.1.3. Recent Developments
- 13.1.4. Key Personnel
- 13.1.5. Key Product/Services Offered
13.2. Coway Co., Ltd.
13.3. LG Electronics Inc.
13.4. Panasonic Corporation
13.5. A. O. Smith Corporation
13.6. Unilever PLC
13.7. 3M Company
13.8. Culligan International
13.9. Brita GmbH
13.10. BWT AG