Middle East Beauty and Personal Care Market: Current Analysis and Forecast (2023-2030)

Middle East region beauty and personal care market showcase solid growth wherein overall cosmetic industry growth display further promising trend. Driven by young and aspirational population to invest in grooming, getting more attractive appearance and maintaining their health Middle East beauty and personal care market has bolstered considerably. Moreover, given the highly conscious people in respect to ingredients in cosmetic products, there is significant demand for ethical and natural cosmetic products. Demand for respective products has further pushed the international and local beauty players to focus on developing innovative products and focus on extensive research and development to sustain the market share.

The Beauty and Personal Care Market is expected to grow at a strong CAGR of 7.2% during the forecast period. It is mainly owing to the young consumer base in the region with abundant funds and increasing acceptance of new and personalized beauty products in the region. To add on, the rise of beauty encouragement has also heightened owing to rapid social media exposure that acts as an encouraging word of mouth and effective marketing tool. Even though Middle East women are conservative when outside their homes, wearing hijabs and burkas for religious reasons, these women continue to be well-groomed and use luxurious makeup, hair and skincare products. To add on, one key trend of the Middle East is cosmetics and personal care products that comply with Halal Law.

Growing number of tourists and rapid urbanization has also influenced the economic health of beauty and personal care market positively. Beauty and personal care market in Middle East represents a golden opportunity for major international brands. Government laws against counterfeit products have made the existing marketplace suitable for beauty and personal care market players to enter and experience suitable market conditions. For instance, The UAE government's measures to counter fake goods are based on a strong zero-tolerance policy towards the perpetrators of counterfeit products. This has not only increased the demand for beauty and personal care products as consumers are confident regarding product quality that is being bought by them but it has also increased the number of sellers in the market as companies are provided a counterfeit-free marketplace to trade their goods.

Based on Types, The Beauty and Personal Care market is divided into Colour and Cosmetics, Skin Care, Personal Care, and Fragrances segments. The Personal Care segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. Personal care products are consumer products that are applied to various external parts of the body such as skin, hair, nails, lips, genital and anal areas, teeth and oral mucosa to cleanse, protect them from harmful bacteria and keep them in good condition.

Based on Compound, the Beauty and Personal Care market is segmented into Organic and Inorganic segments. The Inorganic segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. Cosmetics and personal care products are basically mixtures of compounds that are inorganic or organic in nature, although there are differences in their content. Inorganic compounds are compounds that, unlike organic compounds, do not contain a carbon atom (C). Typical inorganic compounds found in cosmetics and body care are talc and metal oxides such as zinc oxide and iron oxide. Some organic compounds in cosmetics and personal care products are naturally derived from modified fats or synthetically produced, such as petrochemical derivatives.

Based on Distribution Channel, the Beauty and Personal Care market is segmented into Retail Stores, Hypermarkets, Pharmacies/Drug Stores and Online retail Channels segments. The Hypermarkets segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. Lulu Group is one of the biggest organizations in the hypermarket segment in the middle east region. The group's latest hypermarket in Al Barsha, Dubai was inaugurated by H.E. Mohammed Abdullah Al Gergawi, UAE Minister of State for Cabinet Affairs, taking the total store numbers to 58 across the Gulf.

Based on Component, the Beauty and Personal Care market is segmented into Mass and Premium segments. The Mass segment acquired a majority share in the Beauty and Personal Care market and is expected to showcase a substantial growth rate during the forecast period. People all over the world use a wide range of beauty and personal care products to improve their appearance. Mass beauty and personal care products are defined as types of skin care, hair care, or cosmetics manufactured on a large scale for retail distribution in various outlets such as department stores, hypermarkets, and supermarkets.

For a better understanding of the market adoption of Beauty and Personal Care, the market is analyzed based on its regional presence in the countries such as Saudi Arabia, UAE, Qatar, Kuwait, Bahrain and Rest of the middle east. Saudi Arabia registered the highest market share in the Beauty and Personal Care market and is expected to witness an influential CAGR in the forecasted period. It is mainly owing to many Beauty and Personal Care projects and outlets opening in the country. Moreover, favorable government policies, regulations, and investments in achieving a favorable business marketplace set by various countries are driving the market. The UAE introduced its zero-tolerance policy under which counterfeit goods will be seized in the country and administrative action will be taken against the organization taking part in such illegal activities. In 2019 alone, AED 2.5 billion worth of counterfeit goods were seized in Dubai, an important transit trading hub in the United Arab Emirates. Cosmetics, personal care and electronic products are the items most at risk of counterfeiting.

Some of the major players operating in the market are Loreal, P&G, Unilever, Colgate-Palmolive, Estee Lauder, Coty, Shiseido, Beiersdorf, Oriflame and Revlon.