PUBLISHER: yStats.com | PRODUCT CODE: 1078446
PUBLISHER: yStats.com | PRODUCT CODE: 1078446
"Africa's B2C E-Commerce growth boosted by mobile technology", says yStats.com.
E-Commerce currently accounts for a small percentage share of total retail sales in Africa, indicating a major potential for future growth. Most of this growth comes from the rising Internet penetration across all countries in Africa, bringing a higher adoption of online shopping practices by Africa's emerging consumers.
Africa's largest B2C E-Commerce markets include South Africa and Nigeria, having the highest E-Commerce sales values in comparison to Egypt, Kenya and Morocco. In both countries, the majority of payments were conducted with cards, compared to a bigger share of the total payments stemming from cash-based payments in Egypt, Morocco and Kenya. In terms of local competition, one of the leading companies in these markets includes Nigeria-based Jumia. Jumia and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.
Africa.
Alibaba, Aliexpress, Amazon.com, ASOS, Avito, B tech, Carrefour, Gumtree, Ikea, Jumia, Kazyon, Kepios, Konga, Lucky Ten, Makro.co.za., OLX, Olx.co.za, Shein, Souq, Takealot, ThankUCash, Ubereats, Wish, Woolworth.