PUBLISHER: Euromonitor International | PRODUCT CODE: 1305741
PUBLISHER: Euromonitor International | PRODUCT CODE: 1305741
Consumer Lifestyles in Japan
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends
Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumer landscape in Japan 202 3
Personal traits and values
Consumers under pressure and reviewing their priorities
Voice of the consumer (1)
"Time for myself" remains a high priority
Identity, status and values reflected in consumer attitudes and behaviour
Consumers appreciate innovation and look for new experiences
Younger consumers have a more positive outlook on their future
Personal traits and values survey highlights
Home life and leisure time
Active households are driving consumers to invest more in their home spaces
Japanese consumers value minimalistic home design for simple, uncluttered lifestyles
Access to public transport important for Baby Boomers
Demand for domestic leisure trips remain strong as consumers stay closer to home
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations more actively monitoring what they eat to control their weight
Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
Home cooking most regular choice but demand for ready meals/restaurant food booming
Consumers make their food choices based on perceived health benefits
Consumers are willing to pay more for foods that taste good
Eating and dietary habits survey highlights
Working l ife
Expectations of high levels of employee health and safety apparent across generations
Conditions that allow for a strong work-life balance are important for many
Salaries and job security remain important job considerations
Many see their future working lives fitting more easily around their lifestyles
Working life survey highlights
Health and wellness
A high percentage of consumers use exercise to maintain their health and wellness
Voice of the consumer (2)
A growing number of consumers focusing on improving their mental wellbeing?
Voice of the consumer (3)
Consumers look for food attributes that they feel will benefit their health
Consumers continue to adopt technology solutions to manage their health and fitness
Health and wellness survey highlights
Shopping and spending
Cost-of-living crisis motivating consumers to find ways to manage their budgets
Baby Boomers more highly focused on buying less to afford higher quality things
Consumers seek out personalised and tailored shopping experiences
Consumers are becoming more mindful of the impact of their purchasing habits
Voice of the consumer (4)
Consumers embrace the circular economy and support brands that share their values
Older consumers in Japan have low rates of engagement on social networks
Data privacy is a concern, but technology is key to enhancing the shopper journey
Voice of the consumer (5)
Consumers are focusing their attention on spending on essentials and trying to save more
All generations have concerns about their current financial situation
Voice of the consumer (6)
Shopping and spending survey highlights
