PUBLISHER: Euromonitor International | PRODUCT CODE: 1746802
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746802
Consumer Lifestyles in Thailand
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Thailand 2025
Personal traits and values
Consumers in Thailand feel concerned that the cost of everyday items is going up
Time with parents - most prioritised by Gen Z
Gen X purchase solely from brands and companies that they have complete faith in
Consumers in Thailand carry out in-depth studies on the products and services they consume
Baby Boomers anticipate a rise in the amount of actions conducted through online platforms
Personal traits and values survey highlights
Home life and leisure time
Playing video games - most popular home activity among Gen Z consumers
Consumers go shopping for leisure
Energy efficiency - most desired home feature by Gen X
Safe location - most desired external feature by older generations
Thais seek getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers demand healthy ingredients in food and beverages
Millennials most likely to claim they have no time for cooking
Younger generations look for snacks that are convenient to eat outside the home
Millennials closely read nutrition labels
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials want to be given challenging responsibilities
Consumers desire to have the flexibility to work from own home
Younger generations want the opportunity to work abroad
Thais would like to be self-employed
Working life survey highlights
Health and wellness
Respondents most activel y engage in running or jogging
Meditation remains a popular stress-reduction activity, especially among younger cohorts
Thai consumers see health and nutritional properties as the most influential product feature
Younger generations frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Thais like to find bargains
Millennials regularly buy themselves small treats
Gen Z most likely seek niche brands that are hard-to-find or unique
Millennials are most interested in acquiring items that have been previously owned
Consumers in Thailand often share/swap items or services
Millennials most likely to interact with companies' social media feed or post
Consumers in Thailand highly trust friends and family recommendations
Health and wellness expected to see the biggest increase among Thai consumers
Millennials are the most content with the situation of their finances
Shopping and spending survey highlights
