PUBLISHER: Euromonitor International | PRODUCT CODE: 1752136
PUBLISHER: Euromonitor International | PRODUCT CODE: 1752136
Consumer Lifestyles in Italy
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Italy 2025
Personal traits and values
Consumers in Italy look for ways to simplify their life
Older generations give back to those in need
Millennials shop in stores that create engaging experiences
Older generations anticipate having additional leisure time to enjoy personal activities
Personal traits and values survey highlights
Home life and leisure time
Millennials most active in using generative AI to assist with daily activities
Consumers in Italy desire maximising the benefits while minimising the cost when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are seeking to reduce their alcohol intake
Millennials most likely to state they do not have time to cook as major barrier
Baby Boomers eat snacks while at work
Baby Boomers do not typically eat meat or fish
Consumers are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Older generations desire to work with like-minded individuals
Consumers desire to have a job that enables an equilibrium between work and personal life
Baby Boomers seek to have a sense of assurance in job position
Consumers in Italy expect to have flexible start and finish times
Working life survey highlights
Health and wellness
Italians participate in walking or hiking
Older generations more likely to favour massage as an effective stress-reduction activity
Italians consider all natural to be the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Italy like to find bargains
Older generations enjoy visiting shopping centres
Millennials regularly buy gifts for family and friends
Older generations make an effort to support locally owned-stores
Consumers in Italy often sell used or second-hand items
Baby Boomers often write reviews for a products or services
Consumers in Italy highly trust friends and family recommendations
Consumers expect to increase spending on health and wellness the most
Baby Boomers have enough money readily available to cover an unexpected emergency
Shopping and spending survey highlights
