PUBLISHER: Euromonitor International | PRODUCT CODE: 2153230
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153230
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Scope
Consumer landscape in Singapore 2026
Personal traits and values
Respondents feel concerned that the cost of everyday items are going up
Time for myself is most prioritised by Gen X
Baby Boomers purchase from brands and companies that they have trust in
Millennials feel it is important to spend money on experiences
Gen Z anticipate that they will be better off financially
Personal traits and values survey highlights
Home life and leisure time
Baby Boomers exercise as a home activity
Gen Z explore digital platforms for meeting potential partners
Respondents look for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Singapore take vitamins or supplements frequently
Gen Z are most likely not to cook for themselves
Consumers in Singapore typically eat snacks in the household
Gen X seek to reduce meat or fish consumption
Singaporeans are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X want to work from companies that prioritise employee health and safety
Consumers in Singapore want a positive work life balance
Older generations want to have a job security
Consumers in Singapore expect to work from home
Working life survey highlights
Health and wellness
Singaporeans engage in walking or hiking
Massage is a popular stress-reduction measure among Gen X
Respondents think health and nutritional properties is the most influential product feature
Baby Boomers are most likely to use an app to track their health and fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Singapore have a fondness for great bargains
Gen Z do not mind buying items that will not last long , if they are inexpensive
Baby Boomers seek personalised and tailored shopping experiences
Baby Boomers make a conscious choice to support local businesses
Consumers often donate used items to a charity or non-profit
Younger generations often follow or like companies' social media feed or posts
Consumers in Singapore highly trust friends and family recommendations
Singaporeans set to increase spending on transportation the most
Millennials are most likely to be concerned about their current financial situation
Shopping and spending survey highlights