PUBLISHER: Euromonitor International | PRODUCT CODE: 2153238
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153238
Consumer Lifestyles in the USA
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in the USA report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in the US 2026
Personal traits and values
Americans feel concerned that the cost of everyday items are going up
Time for myself is prioritised by Baby Boomers
Consumers in the US feel comfortable expressing identity with friends and family
Consumers like to try new products and services
Baby Boomers anticipate a decrease in the amount of work they will have to do in the future
Personal traits and values survey highlights
Home life and leisure time
Exercising is a popular home activity for Millennials
Younger generations use generative AI to assist with daily activities
Consumers in the US want to get value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers take vitamins or supplements frequently
Gen Z are most likely to have someone else in the home cook for them
Most consumers in the US prepare meals themselves weekly
Millennials look for healthy ingredients in food and beverages
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Younger generations want to work with like minded people
Americans seek to be employed in a location near to home
Gen X seek to have a sense of assurance in job position
Americans would like to work from home
Working life survey highlights
Health and wellness
Americans engage in walking or hiking
Yoga remains a popular stress-reduction activity among younger generations
Respondents think all natural is the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in the US love searching for discounts
Baby Boomers will buy fewer, but higher quality items
Gen X seek products with easy to understand labels
Older generations are more likely to buy products from locally-owned stores
Americans often share/swap items or services
Millennials are most likely to buy from social media platforms
Consumers in the US highly trust friends and family recommendations
Consumers in the US expect to spend more on groceries
Millennials are capable of routinely saving a portion of their salary
Shopping and spending survey highlights
