PUBLISHER: Euromonitor International | PRODUCT CODE: 1493867
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493867
Consumer Lifestyles in Thailand
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumer landscape in Thailand 2024
Personal traits and values
Thai consumers feeling the pinch of rising prices and looking for ways to simplify their lives
Younger generations prioritise quality time with their parents
Older generations make sure to follow safety measures before stepping out of their house
Consumers in Thailand conduct thorough investigations on the goods and services they use
Millennials feeling particularly optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Excluding baby boomers , all generations frequently connect with loved ones virtually
Baby boomers spending the most time online for leisure activities
Outside space is most desired home feature among older generations
Safe location remains major preference for ideal home location
Consumers in Thailand desire a secure place to visit when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Taking vitamins and health supplements preferred method to manage health and wellness
Gen Z admit their culinary abilities are not great
Millennials love snacking when in front of the TV
Older generations more likely to be vegetarian and avoid eating meat or fish
Thai consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Companies that prioritise health and safety remain paramount to all employees
Consumers desire a job that enables a split between work and personal life
Baby boomers less worried about job security compared to all the other generations
Thai workers wish to be their own boss and to work from home
Working life survey highlights
Health and wellness
Respondents like to run or jog
45% of Gen X engage in herbal remedies to reduce stress
Respondents think health and nutritional properties is the most influential product feature
Baby boomers use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Thai consumers always on the look out for the best deals
Younger generations often visit stores without making a purchase as they simply browse
Older generations prefer products with easy to read labels for their convenience
Thai consumers committed to purchasing goods that are eco/ethically conscious
Younger generations especially driven to buy brands from purpose-driven companies
While millennials love to, baby boomers least likely to buy something via social media
Consumers in Thailand highly trust friends and family recommendations
Strong intentions by Thai consumers to put more money aside for saving
Younger generations in better position to save a percentage of their salaries
Shopping and spending survey highlights
