PUBLISHER: Euromonitor International | PRODUCT CODE: 1746776
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746776
Consumer Lifestyles in Japan
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Japan 2025
Personal traits and values
Japanese feel concerned that the prices of everyday items are going up
Consumers in Japan choose to remain unidentified while using the internet
Consumers in Japan carry out in-depth studies on the products and services they consume
Gen Z expect their life will be better
Personal traits and values survey highlights
Home life and leisure time
Cleaning and other domestic chores are leading home activities among younger generations
Consumers in Japan pursue shopping as a pleasurable pastime
Respondents desire getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Older generations are actively monitoring what they eat
Millennials believe they are not skilled in the kitchen
Consumers in Japan cook or bake for themselves
Gen X more likely to be vegetarian
Japanese are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Japanese employees emphasise working for a company that prioritises health and safety
Japanese seek to have a job that enables an equilibrium between work and personal life
Baby Boomers seek job security
Consumers in Japan expect to work from home
Working life survey highlights
Health and wellness
Japanese participate in walking or hiking
Massage remains a popular stress-reduction activity among older generations
Japanese consider all natural to be the most influential product feature
Younger generations frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in Japan enjoy loyalty programmes or memberships
Younger generations regularly buy themselves small treats
Older generations pick their travel destinations based on the quality of shopping there
Older generations say they try to repair items instead of purchasing new ones
Japanese often sell used or second-hand items
Younger generations often share their recent purchases on their social networks
Millennials use a price comparison websites
Japanese set to increase spending on health and wellness the most
Older generations are content with the situation of their finances
Shopping and spending survey highlights
