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Market Research Report

Consumer Lifestyles in Vietnam

Published by Euromonitor International Product code 167424
Published Content info 30 Pages
Delivery time: 1-2 business days
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Consumer Lifestyles in Vietnam
Published: May 30, 2018 Content info: 30 Pages

Rising disposable incomes and surging optimism based on the country's bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising urbanisation are driving increased demand for a wide range of modern goods and services. As internet access expands, online shopping is expected to become more prevalent. At the same time, there are concerns about high income inequality.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CLVN

Table of Contents

Lifestyles in Vietnam

  • Chart 1. Consumer Lifestyles in 2018

Top Five Consumer Trends

  • Consumer Spending Continues To Rise
  • Young Consumers Driving Spending Growth
  • Growing Internet Access Shaping New Consumer Habits
  • Rising Home Ownership Among Expanding Middle Class
  • Urbanisation Driving Changes in Consumer Profile

Consumer Segmentation

Babies and Infants (0-2 Years)

  • Chart 2. Babies and Infants in Focus 2017-2030

Kids (3-7)

  • Chart 3. Kids in Focus 2017-2030

Tweens (8-12)

  • Chart 4. Tweens in Focus 2017-2030

Teens (13-17)

  • Chart 5. Teens in Focus 2017-2030

Young Adults (19-29)

  • Chart 6. Young Adults in Focus 2017-2030

Middle Youth (30-44)

  • Chart 7. Middle Youth in Focus 2017-2030

Mid-lifers (45-64)

  • Chart 8. Mid-Lifers in Focus 2017-2030

Later-lifers (65-79)

  • Chart 9. Late-Lifers in Focus 2017-2030
  • Chart 10. Life Expectancy for Men and Women and Old-Age Dependency Ratio 2017-2030

Seniors (80+)

  • Chart 11. Seniors in Focus 2017-2030

House and Home

the Home Space

  • Chart 12. Households by Type of Dwelling; Number of Home Owners and Number of Homes Rented 2017-2030
  • Chart 13. Households by Type 2017
  • Chart 14. Number of Households by Urban and Rural Location 2017-2030

Running Costs

  • Chart 15. Household Running Costs 2017-2030

Spending and Saving

  • Attitudes Towards Spending
  • Attitudes Towards Savings
    • Chart 16. Disposable Income and Savings 2012-2017


Main Household Shop

  • Chart 17. Main Household Shop by Retailer Type: 2017

Shopping for Big-ticket Items and Personal Goods

Shopping Online

  • Chart 18. Internet Retail Spending: 2017

Eating and Drinking

Eating Habits

  • Chart 19. Consumer Spending on Food by Type: 2017
  • Chart 20. Total Spending on Food and Spending on Food per Household: 2017

Drinking Habits

  • Chart 21. Consumer Spending on Drinks by Type: 2017
  • Chart 22. Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2017

Grooming and Appearance

Investing in Yourself: Female Personal Grooming and Hygiene

  • Chart 23. Consumer Spending on Clothing, Footwear and Personal Care: 2017

Investing in Yourself: Male Personal Grooming and Hygiene

  • Chart 24. Consumer Spending and Spending on Clothing Footwear and Personal Care: 2017

Style Icons and Celebrity Influences

Healthy and Ethical Living

  • Attitudes To Health and Wellbeing
    • Chart 25. Health of the Nation 2017-2030
    • Chart 26. Percentage of the Population Overweight or Obese 2017-2020
  • Ethical Living
  • Sport and Fitness

Leisure and Recreation

Leisure Time

  • Chart 27. Percentage of Households with Possession of Smart Phone, Laptop or Tablet and Percentage of Households with Internet Access 2017


  • Chart 28. Consumer Expenditure and Spending on Leisure and Recreation 2017-2030
  • Chart 29. Consumer Expenditure and Consumer Expenditure on Package Holidays 2017-2030

Opportunities for Celebrations and Gift-giving

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