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Market Research Report

Consumer Lifestyles in Vietnam

Published by Euromonitor International Product code 167424
Published Content info 30 Pages
Delivery time: 1-2 business days
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Consumer Lifestyles in Vietnam
Published: May 30, 2018 Content info: 30 Pages

Rising disposable incomes and surging optimism based on the country's bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising urbanisation are driving increased demand for a wide range of modern goods and services. As internet access expands, online shopping is expected to become more prevalent. At the same time, there are concerns about high income inequality.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CLVN

Table of Contents

Euromonitor International

May 2018


Lifestyles in Vietnam

    • Chart 1 Consumer Lifestyles in 2018

Top Five Consumer Trends

Consumer Spending Continues To Rise

Young Consumers Driving Spending Growth

Growing Internet Access Shaping New Consumer Habits

Rising Home Ownership Among Expanding Middle Class

Urbanisation Driving Changes in Consumer Profile

Consumer Segmentation

Babies and Infants (0-2 Years)

    • Chart 2 Babies and Infants in Focus 2017-2030

Kids (3-7)

    • Chart 3 Kids in Focus 2017-2030

Tweens (8-12)

    • Chart 4 Tweens in Focus 2017-2030

Teens (13-17)

    • Chart 5 Teens in Focus 2017-2030

Young Adults (19-29)

    • Chart 6 Young Adults in Focus 2017-2030

Middle Youth (30-44)

    • Chart 7 Middle Youth in Focus 2017-2030

Mid-lifers (45-64)

    • Chart 8 Mid-Lifers in Focus 2017-2030

Later-lifers (65-79)

    • Chart 9 Late-Lifers in Focus 2017-2030
    • Chart 10 Life Expectancy 2017-2030

Seniors (80+)

    • Chart 11 Seniors in Focus 2017-2030

House and Home

the Home Space

    • Chart 12 Home Ownership 2017-2030
    • Chart 13 Households by Type 2017
    • Chart 14 Households by Urban and Rural 2017-2030

Running Costs

    • Chart 15 Household Running Costs 2017-2030

Spending and Saving

Attitudes Towards Spending

Attitudes Towards Savings

    • Chart 16 Disposable Income and Savings 2012-2017


Main Household Shop

    • Chart 17 Household Shop by Retailer Type: 2017

Shopping for Big-ticket Items and Personal Goods

Shopping Online

    • Chart 18 Spending on Internet Retailing 2017

Eating and Drinking

Eating Habits

    • Chart 19 Consumer Spending on Food by Type: 2017
    • Chart 20 Total Consumer Spending compared to Spending on Food 2017

Drinking Habits

    • Chart 21 Consumer Spending on Drinks by Type: 2017
    • Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017

Grooming and Appearance

Investing in Yourself: Female Personal Grooming and Hygiene

    • Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017

Investing in Yourself: Male Personal Grooming and Hygiene

    • Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017

Style Icons and Celebrity Influences

Healthy and Ethical Living

Attitudes To Health and Wellbeing

    • Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
    • Chart 26 Obese and Overweight Population 2017 and 2020

Ethical Living

Sport and Fitness

Leisure and Recreation

Leisure Time

    • Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017


    • Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
    • Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030

Opportunities for Celebrations and Gift-giving

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