PUBLISHER: Euromonitor International | PRODUCT CODE: 1746773
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746773
Consumer Lifestyles in Vietnam
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in Vietnam 2025
Personal traits and values
Vietnamese take health and safety precautions when they leave home
Baby Boomers and Millennials are equally involved in political and social issues
Consumers carry out in-depth studies on the products and services they consume
Younger generations believe they will have less work to do in future
Personal traits and values survey highlights
Home life and leisure time
Younger generations more interested in taking virtual classes
Vietnamese seek safe destination when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Older generations more likely to be on a diet
Older generations most likely to be served meals prepared by someone else in the house
Millennials eat snacks while at work
Baby Boomers most likely to have dietary restrictions on eating meat or fish
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Older generations desire to work where ethical and social responsibility is important
Consumers desire to have a job that enables an equilibrium between work and personal life
Gen Z seek to acquire effective career coaching
Vietnamese would like to be self-employed
Working life survey highlights
Health and wellness
Vietnamese like to run or jog
Meditation remains the most popular stress-reduction activity among all consumers
Respondents think all natural is the most influential product feature
Millennials actively use apps to track their health or fitness
Health and wellness survey highlights
Shopping and spending
Vietnamese strive to live a simple lifestyle
Gen X consumers say they would rather buy fewer, but higher-quality things
Younger generations regularly buy gifts for family and friends
Younger generations more likely to rent items for specific occasions instead of buying them
Vietnamese often share/swap items or services
Baby Boomers regularly offer insights on companies' offerings online
Consumers in Vietnam highly trust friends and family recommendations
Vietnamese set to increase spending on health and wellness the most
Baby Boomers confident in their ability to cover unexpected emergency expenses
Shopping and spending survey highlights
