PUBLISHER: Euromonitor International | PRODUCT CODE: 1746801
PUBLISHER: Euromonitor International | PRODUCT CODE: 1746801
Consumer Lifestyles in China
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer landscape in China 2025
Personal traits and values
Chinese consumers take health and safety precautions when they leave home
Consumers in China feel it is important to experience cultures other than their own
Consumers in China are in the habit of testing out fresh merchandise and offerings
Gen X planning to have a greater amount of time available for personal use
Personal traits and values survey highlights
Home life and leisure time
Consumers in China enjoy shopping for leisure
Chinese seek finding peace and releasing tension when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers are willing to pay more for healthy food features
Gen X most likely to say they do not have time to cook
Millennials often snack during the day in between meals
Baby Boomers more likely to be vegetarian
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Chinese workers demand employee health and safety in the workplace
Chinese seek to have a job that enables an equilibrium between work and personal life
Gen Z seek to be presented with the chance to work in foreign countries
Chinese would like to have flexible start and finish times
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Sleep aids most popular stress-reduction measure among Millennials
Chinese consider health and nutritional properties to be the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers purchase more frequently when there is a loyalty programme or membership
Millennials like to browse in stores even if they don't need to buy anything
Older generations seek products with easy to understand labels
Older generations try to shop in locally-owned stores
Consumers often donate used items to a charity or non-profit
Younger generations often talk to companies through social media platforms
Millennials read consumer reviews online
Consumers in China expect to spend more on health and wellness
Younger generations resort to using credit cards or overdrafts to cover expenses
Shopping and spending survey highlights
