Consumer Health in Germany

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches
• Summary 1 OTC: Switches 2024-2025

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources

ANALGESICS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Continuous growth due to persistent infections
• Voltaren remains a popular and go-to brand
• Online channel momentum feeds into omnichannel approach

PROSPECTS AND OPPORTUNITIES

• Ageing population trend and a new OTC option to help drive sales over the forecast period
• Online pharmacies to continue to gain traction
• Innovation to launch new analgesics with fewer side-effects

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Climatic conditions play a strong role in stimulating the demand for cough, cold and allergy (hay fever) remedies in Germany
• Procter & Gamble leads but local players remain strong
• Health specialists retain the trust of local consumers as omnichannel retailing develops

PROSPECTS AND OPPORTUNITIES

• Efficacy, ingredients and self-medication to shape consumer choices
• Increasing demand expected for allergy remedies
• Emphasis on sugar-free formulas in medicated confectionery

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• The effects of busy lifestyles and high media visibility support robust demand
• Bayer Vital and Sanofi-Aventis Deutschland compete fiercely for the top spot
• Online trend in the distribution of digestive remedies

PROSPECTS AND OPPORTUNITIES

• Hectic modern lifestyles to continue to push the use of digestive remedies
• Ageing population trend and natural ingredients offer growth opportunities
• Probiotics represent a challenge to digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Treatments for recurrent problems push dermatologicals
• Expansion of the concept of women's health-related products
• The competitive landscape remains fragmented, while health and personal care stores gain popularity

PROSPECTS AND OPPORTUNITIES

• Players look to raise awareness of the benefits of products for sensitive issues
• Innovative solutions for various skin conditions to add dynamism to dermatologicals
• Natural remedies to gain momentum for health and personal appearance reasons

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Retail volume sales decline in 2025 as the consumer pool shrinks and alternatives gain traction
• Few significant brands in NRT smoking cessation aids
• Ongoing shift online for NRT smoking cessation aids

PROSPECTS AND OPPORTUNITIES

• Substitutes threaten NRT smoking cessation aids
• Low investment category
• NRT lozenges offer convenience and discreetness

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal remedies and melatonin drive retail value growth in sleep aids
• Brand restructuring and innovation amidst a mature competitive landscape
• Health and beauty specialists dominate sleep aids distribution as e-commerce faces legal setbacks

PROSPECTS AND OPPORTUNITIES

• Innovation and wellness trends to sustain demand
• Tech-driven innovation to reshape sleep aids with smart formats and digital support
• Health and sustainability trends to drive a demand for natural sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Increasing eye complaints amongst younger consumers and allergy sufferers drives growth opportunities
• The leading player leverages a strong portfolio
• Shift to online pharmacies continues

PROSPECTS AND OPPORTUNITIES

• Allergy eye care to foster innovation and growth
• Digital lifestyles to spur the demand for eye care
• More sophisticated standard eye care

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wound care grows in 2025 amid a demand for everyday and added-value products
• Beiersdorf leads with clinical-grade innovation amid brand and private label pressure
• Brick-and-mortar retailers dominate wound care distribution as e-commerce stagnates

PROSPECTS AND OPPORTUNITIES

• Maturity and saturation to lead to stagnation
• Gradual technological advances to offer some retail value growth potential
• Differentiation through unique features and designs

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vitamin D supplementation continues to gain awareness and popularity
• Wide distribution, high brand recognition and affordability keep Abtei at the summit
• Fast development of distribution via e-commerce in vitamins

PROSPECTS AND OPPORTUNITIES

• Vitamin A to emerge more strongly
• Vitamins to see strong product development amid growing competition
• Players to invest in customisation and health and wellness integration

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dietary supplements enjoy widening use and appeal
• Rising popularity of dietary supplements offers strong growth opportunities for players
• Health and personal care stores and retail e-commerce vie for leadership

PROSPECTS AND OPPORTUNITIES

• Co-enzyme Q10 responds to key consumer trends
• Innovation in formulations and new ingredients to prove key growth drivers
• Tailored demand to stimulate development and growth in dietary supplements

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Meal replacement continues to drive the category although alternatives abound
• Huel invests to make gains
• E-commerce consolidates leading position

PROSPECTS AND OPPORTUNITIES

• Lifestyle trends to push demand
• Players to incorporate science and a holistic approach
• The category faces strong competition

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Widening consumer base for sports nutrition
• The Hut.com leads but the competition intensifies
• Discounters widen offer to lure sports nutrition consumers

PROSPECTS AND OPPORTUNITIES

• Sports nutrition to continue to perform well amid growing competition
• Sports nutrition to develop through products for target audiences
• Health and taste to remain important factors in consumers' purchasing decisions

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal/traditional products sees accelerated growth in 2025 through a number of dynamic categories
• Bionorica closes the retail value share gap on the leader
• Consumers continue to shift online in search of convenience and lower prices

PROSPECTS AND OPPORTUNITIES

• Natural, safer perception to drive demand
• Added-value trend to stimulate consumer interest
• New formats and ingredients to add dynamism to the offer

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN GERMANY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Players invest in marketing and communication to raise awareness of products and benefits
• Kenvue offers a strong, established brand portfolio to lead
• Omnichannel strategies develop

PROSPECTS AND OPPORTUNITIES

• Clean formulations and labelling to gain weight in the category
• Players to increase their focus on naturalness
• Health and wellness trends to influence paediatric consumer health

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030