PUBLISHER: Euromonitor International | PRODUCT CODE: 1827107
PUBLISHER: Euromonitor International | PRODUCT CODE: 1827107
Luxury Goods in China
In 2025, retail value sales of luxury goods in China saw a solid increase in current value terms, despite consumer sentiment being cautious owing to ongoing macroeconomic uncertainties, including slower GDP growth and sustained pressure on household incomes. Demand for luxury goods remained robust, driven by consumers' continued interest in meaningful experiences and their increasing perception of luxury goods as an investment. However, this was partially offset by some consumers reducing their...
Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2029 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2020-2025
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
- Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Affluent consumers drive growth in experiential luxury
- Luxury hotel groups ensure their growth through bespoke services
- Affluent consumers demand unique luxury experiences
PROSPECTS AND OPPORTUNITIES
- Growing demand for environmentally and socially responsible luxury experiences set to drive expansion
- New luxury hotel openings set to drive growth, with a focus on wellness, exclusivity and culture
- Luxury hotels will adopt sustainable practices to enhance brand integrity
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation and health trend drive growth for luxury spirits
- Solid positions for both domestic and international players in 2024
- Growth in fine wines/champagne and spirits through retail e-commerce
PROSPECTS AND OPPORTUNITIES
- Consumers of luxury products to drive demand for premium and artisanal beverages
- Luxury brands to prioritise sustainability, technology, and immersive brand experiences
- Sales of premium alcoholic drinks will continue to shift to the home environment
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PREMIUM AND LUXURY CARS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growing demand for sustainable premium and luxury cars drives growth for electric vehicles
- Established luxury car brands maintain dominance, and autonomous driving sees advances
- Domestic brands are making their presence felt with constant new launches
PROSPECTS AND OPPORTUNITIES
- Growing demand for premium and luxury cars, driven by EVs
- New premium and luxury car brands to feature technology and customisation
- Premium and luxury car manufacturers will prioritise sustainability features
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PERSONAL LUXURY IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Sustainability to drive growth in personal luxury through innovation
- Personal luxury brands to ensure transparency through digital means, and maintain cultural relevance strategies
- Affluent consumers to demand personalisation, and a greater range of retail options
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2020-2025
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
- Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
