PUBLISHER: Euromonitor International | PRODUCT CODE: 2013072
PUBLISHER: Euromonitor International | PRODUCT CODE: 2013072
Luxury Goods in Japan
In 2025, luxury goods in Japan witnessed steady growth in retail current value sales, maintaining the positive trajectory established in the preceding three years, albeit at a more subdued pace. The return of affluent foreign visitors from key markets, coupled with sustained domestic consumption, continued to bolster growth. However, ongoing geopolitical uncertainties and moderate economic growth prevented more robust expansion. Macroeconomic conditions, including steady inflation and cautious c...
Euromonitor International's Luxury Goods in Japan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2030 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2020-2025
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
- Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Luxury consumers drive growth in experiential luxury through premiumisation
- Luxury hotels and foodservice both drive growth in experiential luxury
- Increasing demand for bespoke luxury experiences
PROSPECTS AND OPPORTUNITIES
- Growing demand for luxury experiences among both domestic consumers and inbound travellers to drive continued expansion
- Growth to be driven by luxury developments and experiential offerings
- Luxury hotels will adopt eco-friendly initiatives to drive sustainability
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
FINE WINES/CHAMPAGNE AND SPIRITS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation drives growth in fine wines/champagne and spirits through artisanal, award-winning offerings
- Premiumisation drives growth in luxury spirits and fine wines/champagne
- Fine wines/champagne and spirits maintains a highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
- Premiumisation and health trend set to drive growth for fine wines/champagne and spirits
- Brands set to increasingly focus on sustainability, storytelling, and digital innovation
- Growing demand for premium at-home luxury drinking experiences
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
PREMIUM AND LUXURY CARS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premium and luxury car brands boost sales with eco-friendly models and exceptional experiences
- Advanced technology and comfort important in premium and luxury cars
- Luxury car brands drive growth through electrification and innovation
PROSPECTS AND OPPORTUNITIES
- Growing demand for electric and hybrid luxury cars, driven by sustainability initiatives
- Manufacturers of premium and luxury cars to drive electrification and offer personalisation
- Luxury car manufacturers drive innovation with smart technology and sustainability
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
PERSONAL LUXURY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Sustainability to drive growth in personal luxury through innovation
- Luxury brands to prioritise transparency, inclusivity, and technology in sustainability initiatives
- Online and offline luxury retailers to enhance experiential elements to drive sales growth
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2020-2025
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
- Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
