Fresh Food in Italy

Description

Volume sales of fresh food in Italy increased in 2025, although growth slowed, while current value kept rising as input, logistics and energy costs held unit prices at elevated levels. Consumers stayed cost conscious and traded down within proteins, supporting eggs, nuts, fish and seafood, and poultry, while red meat lost frequency as health and sustainability concerns persisted. Demand for local and seasonal produce remained strong, but climate volatility continued to disrupt supply and pricing...

Euromonitor International's Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Fresh Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: FREFIT

List Of Contents And Tables

EXECUTIVE SUMMARY

Health-led demand supports fresh food despite inflation

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility

WHAT'S NEXT?

Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat

CHANNELS

Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

MEAT IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Affordability and ethics reshape meat demand in 2025

INDUSTRY PERFORMANCE

Poultry drives growth as red meat falls in 2025
Sustainability and animal welfare undermine appeal of red meat

WHAT'S NEXT?

Poultry will continue to drive growth amid persistent shift away from red meat
Premiumisation trend to be pushed by demand for organic and sustainable options
Summary 2 Major Processors of Meat 2025

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 17 Retail Sales of Meat by Category: Volume 2020-2025
Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 19 Retail Sales of Meat by Category: Value 2020-2025
Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Price stability and variety lift fish and seafood demand

INDUSTRY PERFORMANCE

Fish rises through healthy profile in 2025
Sustainable sourcing as key concern

WHAT'S NEXT?

Further growth forecast for fresh fish and seafood despite competitive challenge from processed variants
Invasion of blue crabs threatens local production
Summary 3 Major Processors of Fish and Seafood 2025

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PULSES IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Affordability and versatility strengthen pulses in 2025

INDUSTRY PERFORMANCE

Pulses benefits from low cost and high protein
Updated image of fresh pulses lures younger Italians amid rising competitive threat from packaged formats

WHAT'S NEXT?

Rising interest in ethnic cuisine and versatile nature of pulses ensure further growth
Sustainable sourcing to become increasingly important
Summary 4 Major Processors of Pulses 2025

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 45 Retail Sales of Pulses by Category: Value 2020-2025
Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Climate volatility keeps growth uneven

INDUSTRY PERFORMANCE

Volume sales rise but category faces climate-related challenges
Provenance becomes more important as consumers make more responsible choices

WHAT'S NEXT?

Growth in vegetables remains subject to climatic conditions but supported by increased health awareness
Rising popularity of frozen vegetables hinders growth protentional of fresh variants, though new vegetables could add fresh impetus
Summary 5 Major Processors of Vegetables 2025

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Sweet potatoes lift starchy roots despite supply headwinds

INDUSTRY PERFORMANCE

Sweet potatoes drive growth, outpacing broader category
Affordability of potatoes protects sales amid climate volatility and supply chain problems

WHAT'S NEXT?

Central role of potatoes ensures future growth of starchy roots in Italy
Rising demand for organic, sustainable and new varieties of potatoes
Summary 6 Major Processors of Starchy Roots 2025

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FRUITS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Rising costs and weather shocks keep fruit growth muted

INDUSTRY PERFORMANCE

Fruits sees only marginal volume growth thanks to rising costs
Cherries falls as prices surge, while bananas benefits from convenience and affordability

WHAT'S NEXT?

Health trends will support sales in fruits despite persistent challenges, as players invest more in sustainability
Italians show increased interested in novel and exotic fruits
Summary 7 Major Processors of Fruits 2025

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 84 Retail Sales of Fruits by Category: Value 2020-2025
Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

NUTS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Supply inflation tests pricing, but demand holds up

INDUSTRY PERFORMANCE

Walnuts drives solid volume growth for nuts in 2025
Nuts see increased uptake through foodservice though domestic producers face challenges

WHAT'S NEXT?

Nuts will continue to benefit from health positioning
Traceability and authenticity to become increasingly important
Summary 8 Major Processors of Nuts 2025

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 97 Retail Sales of Nuts by Category: Value 2020-2025
Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

EGGS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Affordability anchors demand as welfare standards rise

INDUSTRY PERFORMANCE

Eggs continues to benefit from staple nature and affordability
Animal welfare concerns drive development

WHAT'S NEXT?

Traceability and clean labelling to come to the fore
Possible obstacles to stronger growth include rising costs though marketing and innovation should bolster sales
Summary 9 Major Processors of Eggs 2025

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2020-2025
Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 108 Retail Sales of Eggs: Volume 2020-2025
Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
Table 110 Retail Sales of Eggs: Value 2020-2025
Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

Sweeteners drive marginal rebound amid structural headwinds

INDUSTRY PERFORMANCE

Sugar and sweeteners turns in positive performance in 2025
Health and sustainability remain key concerns for Italian consumers

WHAT'S NEXT?

Sugar and sweeteners faces further struggles in forecast period
Sugar tax set to undermine category progress
Summary 10 Major Processors of Sugar and Sweeteners 2025

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030

Fresh Food in Italy

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CHANNELS

MARKET DATA

COUNTRY REPORTS DISCLAIMER

SOURCES

MEAT IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

PULSES IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

FRUITS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

NUTS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

EGGS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

INDUSTRY PERFORMANCE

WHAT'S NEXT?

CATEGORY DATA

COUNTRY REPORTS DISCLAIMER