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PUBLISHER: Euromonitor International | PRODUCT CODE: 1938002
PUBLISHER: Euromonitor International | PRODUCT CODE: 1938002
Apparel and Footwear in Thailand
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PAGES: 65 Pages
DELIVERY TIME: 1-2 business days
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The Thailand apparel and footwear market is experiencing significant shifts driven by changing consumer preferences, economic factors and technological advancements. In 2025, the market grew 5% to a value of THB362 billion and was influenced by the growth of e-commerce, resale, sustainability and inclusivity and polarisation, with growth driven by both premium and mass value segments. As consumers become more discerning, brands and retailers must adapt by offering products that cater to these d...
Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CLFTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Market polarisation and competition amongst brands fuel market growth
- Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
- CHART 2 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
- Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
- CHART 3 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
WHAT'S NEXT?
- Consumers to drive demand for functional and sustainable apparel and footwear
- Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
- Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
- Emerging resale market poses risk to traditional retail as consumer behaviour shifts
- CHART 4 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
CHANNELS
- Social commerce and experiential retail drives sales through live streaming and influencers
- CHART 5 Analyst Insight
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Thailand 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Thailand 2025
- CHART 9 Consumer Landscape in Thailand 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Womenswear growth attributed to brands adapting to inclusive and flexible clothing
- CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
- Consumers prioritise value for money in womenswear with durability and representation being dominant
- Sustainability and inclusivity drive product innovation in womenswear
- CHART 11 Womenswear Has Seen an Evolution of the Sustainability and Inclusivity Concept
- Dynamic shifts in consumer preferences leads to growing local brand presence in niche markets
- Tourism is an important factor in the womenswear market
- CHART 12 Tourism Supports Demand for Versatile, Climate-Appropriate and Comfortable design
WHAT'S NEXT?
- Government initiatives and social media to drive future local and international growth
COMPETITIVE LANDSCAPE
- Uniqlo and Shein lead with functional and digital strategies
CHANNELS
- Physical stores lead with enhanced in-store experiential shopping
- Retail e-commerce continuing to gain traction as brands invest in online innovation
COUNTRY REPORTS DISCLAIMER
MENSWEAR IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Thailand's menswear market maintains robust growth through innovation and polarisation
- CHART 13 Key Trends 2025
INDUSTRY PERFORMANCE
- Menswear sales grow in line with increased demand for fashionable and functional design
- Market polarisation and fragmentation see small brands gain momentum
- CHART 14 Small, Local and Niche Thai Brands Focus on Products that Tell a Story, Support Local Artisans and reflect Thai Identity
- Resale trend gains traction as consumers emphasise sustainability and cost-savings
WHAT'S NEXT?
- Functional, versatile and sustainability preference to fuel menswear performance
- Buy local movement to grow as consumers seek authenticity and Thai pride
- CHART 15 Analyst Insight
COMPETITIVE LANDSCAPE
- Uniqlo leads market in 2025 but emerging local brands to be more significant players
CHANNELS
- Offline retail leads through in-shopping experience and markets
- E-commerce and omnichannel strategies on the rise to capture younger consumers
PRODUCTS
- Uniqlo expands tech-functional lines with PUFFTECH and Down Collection
- CHART 16 Tech Innovation Remains a Key Factor Driving the Menswear Market
COUNTRY REPORTS DISCLAIMER
CHILDRENSWEAR IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Childrenswear market expands with increased focus on localisation and affluent parents' willingness to spend
- CHART 17 Key Trends 2025
INDUSTRY PERFORMANCE
- Childrenswear market grows through local brands culturally relevant designs
- Resale and rental options gain traction among Thai parents
- Polarisation drives value through premium sales as retailers employ aggressive promotional strategies
- CHART 18 Mass Market and Private Labels Employ Aggressive Promotion Strategies
WHAT'S NEXT?
- Affluent parents prioritise quality and invest in premium childrenswear
- Localisation and mini-me trends assist childrenswear innovation
- CHART 19 Analyst Insight
- Digital marketing and omnichannel retailing business strategies
COMPETITIVE LANDSCAPE
- Local and international brands compete for childrenswear leadership in fragmented market
CHANNELS
- Offline retailers remain dominant while e-commerce expands through omnichannel efforts
COUNTRY REPORTS DISCLAIMER
SPORTSWEAR IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Competition in sportswear fuels product innovation and shifting omnichannel approaches
- CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
- Challengers gain market share with innovative strategies
- AI and tech innovation influencing product design
- CHART 21 Mynds UltraCool Designs Blends Functionality and Comfort
- Blended athletic and casual wear continues to be a major market driver
WHAT'S NEXT?
- Sportswear growth expected to remain steady as versatility and performance drive demand
COMPETITIVE LANDSCAPE
- Challenger brands slowly gain share alongside key sportswear brands
- Competition amongst established brands and new players expected to accelerate
- CHART 22 Footwear Competition Expected to Grow Through Focused Innovation and Targeted Marketing
CHANNELS
- Offline retail dominance continues with e-commerce growth
- Omnichannel strategies and digital engagement expected for personalised experiences
- CHART 23 Analyst Insight
PRODUCTS
- Skechers use running workshops to build buzz and market new products
COUNTRY REPORTS DISCLAIMER
JEANS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Brands focusing on sustainability and inclusivity trends help fuel jeans sales in Thailand
- CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
- Growing middle class and dynamic consumer demand drive sales growth in 2025
- Sustainability initiatives shape consumer preferences leading to adaptive brand strategies
- Challenger brands and innovative strategies capitalise on unmet demand
- CHART 25 Thai Denim Tailoring that Seeks to Provide Inclusive Fits as a Differentiator
WHAT'S NEXT?
- Exclusive campaigns to fuel super premium jeans and aid future jeans growth
- Sustainability and innovation to continue shaping consumer preferences and industry practices
- CHART 26 Analyst Insight
COMPETITIVE LANDSCAPE
- Leading players maintain dominance through strong brand awareness and marketing
CHANNELS
- In-store experience still dominant but omnichannel presence a growing key trend
PRODUCTS
- Brands engage directly with tourist consumers to boost sales
- CHART 27 Brands Launched Exclusive Collections to Promote Sales During Festive Season
COUNTRY REPORTS DISCLAIMER
HOSIERY IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Urban trends, e-commerce, and sustainability drive hosiery market shifts in 2025
- CHART 28 Key Trends 2025
INDUSTRY PERFORMANCE
- Dynamic shifts in social commerce and fashion demands assist hosiery growth
- Polarisation splits market focus between everyday wear and fashionable and functional demands
- Sustainability and inclusivity expand hosiery market diversification
WHAT'S NEXT?
- Fashionisation and sustainability to move hosiery from basic commodity to value-added accessory
- E-commerce and social media to continue shaping and influencing consumer behaviour
COMPETITIVE LANDSCAPE
- Bata maintains lead as SOCKSY challenges with digital strategy
CHANNELS
- Store-based distribution channels leads but evolving with e-commerce growth
- CHART 29 Analyst Insight
PRODUCTS
- SOCKSY innovates distribution with vending machine franchise model
- CHART 30 SOCKSY launches hosiery vending machine
COUNTRY REPORTS DISCLAIMER
APPAREL ACCESSORIES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- CHART 36 Key Trends 2025
INDUSTRY PERFORMANCE
- Fashion-conscious consumers drive 4% growth in apparel accessories
- Sustainability and affordability shape consumer demand for upcycled and eco-friendly accessories
- Fashion trends like streetwear and athleisure boost demand for versatile options
- CHART 37 Challenger Brands are tapping into Apparel Accessories Driving Growth
WHAT'S NEXT?
- Digital innovation and a strong online presence to assist brand awareness and sales
- Self-expression and brand collaborations set to increase buzz and boost special edition sales
- CHART 38 Analyst Insight
COMPETITIVE LANDSCAPE
- Digital marketing and trendy affordable products drive Roadget's market leadership
CHANNELS
- Store-based channels lead market with growing omnichannel presence in 2025
- TikTok and Instagram play crucial role in e-commerce and product promotion strategies
COUNTRY REPORTS DISCLAIMER
FOOTWEAR IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Specialised and developing consumer preferences assist footwear in 2025
- CHART 31 Key Trends 2025
INDUSTRY PERFORMANCE
- Innovation, sustainability and accessibility drive sales growth
- Technology and innovation go beyond product design, incorporating AI
- CHART 32 Innovation is Transforming Footwear Market with Design, Materials, and Retailing
- While incumbent brands leverage established market, competitors capitalise on expanding niche trends
- CHART 33 Running Shoes Drive Value Sales Growth Through Innovation and Digital Channel
- Resale e-commerce influencing consumer behaviour and growing alongside new sales
WHAT'S NEXT?
- Niche specialisation and children's footwear to fuel growth
- Increasing demand for sustainable and specialised products to assist product innovation
- CHART 34 Analyst Insight
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation and localisation
CHANNELS
- Store-based channels lead sales as online e-commerce grows with changing consumer habits
PRODUCTS
- Supersports gaining market shares through innovative 3D scanning
- Swiss On Year of the Horse aims to appeal to larger market
- CHART 35 Swiss Company, On, Appeals to Asian Markets Through Limited Edition Collection
COUNTRY REPORTS DISCLAIMER
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