Apparel and Footwear in Hong Kong, China

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear remains a robust industry

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
• Polarisation runs through the industry
• Major players lean into the key experiential retail trend
• CHART 3 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
• CHART 4 Uniqlo Introduces New Store Concept

WHAT'S NEXT?

• Experiential retail and lifestyle concepts set to drive engagement and sales
• Tourism is a category shaper and growth tool
• Sustainability is a baseline expectation

COMPETITIVE LANDSCAPE

• The top players continue to invest in their businesses
• The competitive landscape is characterised by fragmentation, polarisation and dynamism

CHANNELS

• Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
• Retail e-commerce is driven by convenience and digital engagement

PRODUCTS

• Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
• CHART 5 Chinese Brand Urban Revivo Enters Harbour City in 2025

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Hong Kong, China 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Hong Kong, China 2025
• CHART 9 Consumer Landscape in Hong Kong, China 2025

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SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Macroeconomic pressures and divergences in spending patterns constrain the retail value sales performance
• CHART 10 Key Trends 2025
• CHART 11 Analyst Insight

INDUSTRY PERFORMANCE

• Market polarisation shapes demand trends
• Women's outerwear dominates womenswear
• CHART 12 Japan's 2nd Street Opens First Store in Hong Kong, China in 2025
• Lululemon's new resale initiative fits with key sustainability and affordability trends
• CHART 13 Lululemon Launches Like New Initiative in Hong Kong, China in 2025

WHAT'S NEXT?

• Brand owners to foster loyalty through community building and sustainability
• Women's outerwear to remain the largest category with steady growth in demand
• Sustainable fashion to drive growth and innovation

COMPETITIVE LANDSCAPE

• New entrants intensify competition with diverse offerings
• CHART 14 Chinese Label Urban Revivo's First Store in Harbour City in 2025
• Digital-native brands innovate with tactile experiences

CHANNELS

• Omnichannel retailing redefines womenswear shopping experience
• Retail e-commerce grows through the custom of value-seeking consumers
• Experiential retail fosters channel strategies

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MENSWEAR IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Menswear creates retail value sales opportunities amidst market polarisation
• CHART 15 Key Trends 2025
• CHART 16 Analyst Insight

INDUSTRY PERFORMANCE

• Tourism contributes significantly to high-end demand
• Men's underwear benefits from rising interest in comfort and practicality
• Market polarisation defines consumer spending patterns and leads to lifestyle initiatives
• CHART 17 Uniqlo Launches Uniqlo Coffee in Taikoo Place in 2025

WHAT'S NEXT?

• Outdoor brands lead growth with multifunctional outerwear
• Menswear embraces sustainability and inclusivity
• Polarisation and lifestyle trends to remain key shapers of menswear

COMPETITIVE LANDSCAPE

• Niche local brands gain traction amid market polarisation
• Local brands leverage pop-up strategies to counter global giants
• CHART 18 Local Menswear Brand Determinant Pop-up in 2025

CHANNELS

• Physical stores and e-commerce drive sales with an omnichannel approach
• to the fore
• Lululemon educates male consumers on products
• CHART 19 Lululemon Educates on Product Functionality 2025

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CHILDRENSWEAR IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Childrenswear remains a priority for parents despite macroeconomic pressures
• CHART 20 Key Trends 2025
• CHART 21 Analyst Insight

INDUSTRY PERFORMANCE

• Luxury and value segments drive the category
• Adult fashion influences childrenswear
• Market polarisation intensifies with new luxury entrant
• CHART 22 Singaporean Luxury Childrenswear Brand KIDS21 Opens New Store in K11 MUSEA in 2025

WHAT'S NEXT?

• Parents prioritise convenience and sustainability in childrenswear
• Rise of second-hand childrenswear stores
• Gender-neutral fashion gains traction

COMPETITIVE LANDSCAPE

• Balabala's aggressive expansion disrupts the competitive landscape
• CHART 23 Balabala Launches "One-day Store Assistant" Event in 2025
• Opportunities emerge for businesses in a fragmented arena

CHANNELS

• Hybrid retail model gains traction among parents
• E-commerce shows dynamism through convenience and niche products

PRODUCTS

• Sustainable materials become critical competitive differentiator
• CHART 24 Local Player mimi mono Activates T-shirt Design Contest in 2025
• Innovative products drive business growth in a polarised category

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SPORTSWEAR IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sportswear shows resilience in appealing to local and tourist consumption trends
• CHART 25 Key Trends 2025
• CHART 26 Analyst Insight

INDUSTRY PERFORMANCE

• Tourist spending and local demand drive a polarised market
• Sports apparel registers the fastest growth amidst market polarisation
• Nike style concept store fuels experiential retail trend
• CHART 27 Nike Style Opens in Canton Road in 2025

WHAT'S NEXT?

• Experiential retail to develop and grow through immersive store experiences
• Lifestyle positioning to spur new product development
• Community-based marketing to foster brand loyalty among younger consumers

COMPETITIVE LANDSCAPE

• Nike and adidas lead while local brands gain traction and market polarisation exerts an influence on the landscape
• CHART 28 Uniqlo Top Athlete x Sport Utility Wear Campaign in 2025
• Local brands and new entrants drive market dynamics
• CHART 29 Local Brand Diversifies: Too Chill for Yoga Rebrands as Chilloha in 2025

CHANNELS

• Retail offline remains dominant but hybrid and omnichannel retailing gains importance
• E-commerce poses competition to physical retail through efficiency, convenience and value-driven demand

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JEANS IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• There is a market for both economy and high-end jeans
• CHART 30 Key Trends 2025
• CHART 31 Analyst Insight

INDUSTRY PERFORMANCE

• Market polarisation and sustainability are key trends in jeans
• Economy jeans dominate although there is a shift to higher-end items
• Premium jeans see retail value growth despite volume decline

WHAT'S NEXT?

• Consumers prioritise affordability
• Super premium jeans to drive absolute retail value sales growth
• Sustainability focus to win over consumers

COMPETITIVE LANDSCAPE

• Uniqlo uses strategic collaborations to gain an edge in a highly fragmented landscape
• CHART 32 Uniqlo x JW Anderson Collaboration in 2025
• Experiential retail to enhance brand engagement amidst slow tourism recovery
• CHART 33 Levi's x Sacai Tailor Shop Experience in Landmark in 2025
• CHART 34 Fabrica X Sustainability Summer Workshops in 2025

CHANNELS

• Physical stores remain crucial for jeans sales
• Experiential retail drives growth in premium jeans
• Retail e-commerce plays a supporting role

COUNTRY REPORTS DISCLAIMER

HOSIERY IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hosiery nets demand as fashion and basic necessity items
• CHART 35 Key Trends 2025
• CHART 36 Analyst Insight

INDUSTRY PERFORMANCE

• Hosiery sees a shift towards premium design and functional products
• Non-sheer hosiery dominates retail volume and value sales as daily need items
• Market polarisation creates retail value sales opportunities
• CHART 37 Japanese Player Fukuske Launches First Overseas Pop-up in Hong Kong, China in 2025

WHAT'S NEXT?

• Growing interest in sports and fitness to boost non-sheer hosiery
• E-commerce to develop and grow in hosiery
• Sustainability and design innovation to drive growth opportunities

COMPETITIVE LANDSCAPE

• Uniqlo and sportswear brands to lead hosiery sales through functionality
• Niche players to gain momentum, but giants are set to maintain market grip

CHANNELS

• Retail offline tops hosiery sales through impulse buying, tourists and convenience
• E-commerce grows as a complementary channel for hosiery
• Niche players innovate to capture local consumers and tourists
• CHART 38 Local Specialist Pair Pair Full Launches Local Designs

PRODUCTS

• 3Coins and Fukuske drive innovation with unique offerings
• CHART 39 3COINS Enters Hong Kong, China in 2025 Offering Water-resistant Socks

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APPAREL ACCESSORIES IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories remain attractive due to strong tourist consumption
• CHART 40 Key Trends 2025
• CHART 41 Analyst Insight

INDUSTRY PERFORMANCE

• Tourist spending drives growth despite market polarisation
• Scarves, hats/caps and belts enjoy wide consumer popularity
• Strategic collaborations drive brand visibility and sales
• CHART 42 Sport b. Collaborates with NEW ERA in 2025
• CHART 43 HUMAN MADE Collaborates with Shake Shack in 2025

WHAT'S NEXT?

• International brands and niche labels to drive market fragmentation
• Scarves to continue to drive the market
• Strategic collaborations and experiential pop-ups to continue to gain prominence

COMPETITIVE LANDSCAPE

• Luxury and mass-market players drive fragmentation
• No significant mergers or acquisitions in the short term

CHANNELS

• Retail offline leads distribution but an omnichannel presence grows in importance in tourist areas
• Experiential formats gain prominence among local shoppers and tourists
• Retail e-commerce penetration continues to grow

PRODUCTS

• Strategic collaborations drive innovation and sales growth
• Travel and tourism fuels the demand for luxury accessories
• CHART 44 South Korean Brand Emis Opens Store in Causeway Bay in 2025
• Market polarisation and competition drive innovation

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN HONG KONG, CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Changes in strategy to offset obstacles to tourist consumption
• CHART 45 Key Trends 2025
• CHART 46 Analyst Insight

INDUSTRY PERFORMANCE

• Hyper-polarisation and tourist consumption impact footwear sales
• Women's footwear leads the way but men's footwear reduces the gap
• Experiential retail and charmification pique consumers' interest
• CHART 47 Salomon City Run Gains Popularity with Locals
• CHART 48 Rockfish Weatherwear Opens First Store in K11 MUSEA

WHAT'S NEXT?

• Key 2025 trends to prove robust in the forecast period
• Sports footwear to drive growth through specialisation and personalisation
• Charmification to continue to spur innovation
• CHART 49 Catalog Launches Gothic Collection in Catmisation Lab

COMPETITIVE LANDSCAPE

• Nike leads through strong brand equity and flexible strategies
• New entrants increase the fragmentation of the competitive landscape

CHANNELS

• Physical stores remain crucial for precise fitting and comfort assessment
• Omnichannel approach is becoming increasingly necessary

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