Tissue and Hygiene in France

Description

Sales of tissue and hygiene in France faced a challenging environment in 2025, with current value sales declining by 2% to EUR5,128 million. This deceleration outpaced regional contraction due to economic pressures, subdued GDP growth, and low inflation. The landscape is marked by a pronounced shift in consumer behaviour, as price sensitivity drives migration towards private label and value-focussed products, while demand for innovation and premium quality persists in specific areas, particularl...

Euromonitor International's Tissue and Hygiene in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: DPPFR

List Of Contents And Tables

Executive Summary

Premium and Budget Brands Respond to Polarised Consumer Expectations

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Tissue and Hygiene

Industry Performance

CHART 2 Demographic Changes Fuel Retail Adult Incontinence Sales

Menstrual Care Dominates While Adult Incontinence Surges in France

CHART 3 Value Sales of Tissue and Hygiene 2020-2030

CHART 4 Value Sales of Tissue and Hygiene by Category 2025

What's Next?

Older Adults Set to Boost Incontinence Demand as Birth Rates Projected to Continue Falling

CHART 5 Analyst Insight for Tissue and Hygiene

Brands Expected to Respond to Health Concerns by Improving Product Composition

CHART 6 Forecast Value Sales of Tissue and Hygiene 2020-2030

CHART 7 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030

Competitive Landscape

Private Label Makes Steady Gains as National Brands Lose Ground

CHART 8 Company Shares of Tissue and Hygiene 2025

CHART 9 Brand Shares of Tissue and Hygiene 2025

Channels

Grocery Retailers Retain Leading Channel Place as Shoppers Prioritise Value and Convenience

Retail E-Commerce Gains Traction as Click-And-Collect Reshapes Shopping Habits

Discount Stores Attract Value-Focussed Shoppers with Low-Cost Tissue and Hygiene Products

CHART 10 Retail Channels for Tissue and Hygiene 2020-2025

Economic Context

CHART 11 Economic Context for Tissue and Hygiene

CHART 12 Real Gdp Growth 2020-2030

CHART 13 Inflation 2020-2030

Consumer Context

CHART 14 Consumer Context for Tissue and Hygiene

CHART 15 Population 2020-2030

CHART 16 Consumer Expenditure 2020-2030

CHART 17 Population by Generation 2025

Country Reports Disclaimer

MENSTRUAL CARE IN FRANCE

Key Data Insights
2025 Developments
Value Sales Slippage Continues as Volume Sales Decline
Key Industry Trends
CHART 18 Key Industry Trends for Menstrual Care
Industry Performance
CHART 19 Millions of Women in France Experience Period Poverty
Towels Remain Essential as Tampons Lose Relevance and Reusable Products Grow
Love & Green Foregrounds Natural Innovation as Composition Scrutiny Intensifies
CHART 20 Sustainable Brands Are Viewed Positively by Consumers
CHART 21 Value Sales of Menstrual Care 2020-2030
CHART 22 Volume Sales of Menstrual Care 2020-2030
CHART 23 Value Sales of Menstrual Care by Category 2025
What's Next?
Private Label Set to Gain Ground Amid Value Focus, While Innovation Stalls
Pantyliners Projected to Outpace Towels in Value as Usage Habits Shift
CHART 24 Analyst Insight for Menstrual Care
Reusable Options Plateau as Hybrid Usage Sets the Norm
CHART 25 Forecast Value Sales of Menstrual Care 2020-2030
CHART 26 Forecast Value Sales of Menstrual Care by Category 2025-2030

Competitive Landscape

Procter & Gamble France Snc Leverages Brand Loyalty as Private Label Intensifies Price Competition
CHART 27 Company Shares of Menstrual Care 2025
CHART 28 Brand Shares of Menstrual Care 2025
Channels
Grocery Stores Expand Value Offers as Click-And-Collect Fuels E-Commerce Growth
CHART 29 Retail Channels for Menstrual Care 2020-2025
Economic Context
CHART 30 Economic Context for Menstrual Care
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
Consumer Context
CHART 33 Consumer Context for Menstrual Care
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
Country Reports Disclaimer

NAPPIES/DIAPERS/PANTS IN FRANCE

Key Data Insights
2025 Developments
Declining Birth Rate Continues to Dampen Category Sales
Key Industry Trends
CHART 37 Key Industry Trends for Nappies/Diapers/Pants
Industry Performance
CHART 38 Green Brands Are Attracting Parents
Parents Accelerate Shift to Private Label as Premium Options Lose Ground
CHART 39 Value Sales of Nappies/Diapers/Pants 2020-2030
CHART 40 Volume Sales of Nappies/Diapers/Pants 2020-2030
CHART 41 Value Sales of Nappies/Diapers/Pants by Category 2025
What's Next?
Green Brands Capture Health-Driven Demand as Demographics Decline
Health Concerns and Composition Claims Expected to Accelerate Brand Polarisation
CHART 42 Forecast Value Sales of Nappies/Diapers/Pants 2020-2030
CHART 43 Forecast Value Sales of Nappies/Diapers/Pants by Category 2025-2030

Competitive Landscape

Procter & Gamble France Snc Loses Share as Private Label and Green Brands Advance
CHART 44 Company Shares of Nappies/Diapers/Pants 2025
CHART 45 Brand Shares of Nappies/Diapers/Pants 2025
Channels
Grocery Retailers Secure Shopper Loyalty with Wide Selection and Deals
Click-And-Collect Boosts E-Commerce as Busy Families Seek Flexibility
CHART 46 Retail Channels for Nappies/Diapers/Pants 2020-2025
Economic Context
CHART 47 Economic Context for Nappies/Diapers/Pants
CHART 48 Real Gdp Growth 2020-2030
CHART 49 Inflation 2020-2030
Consumer Context
CHART 50 Consumer Context for Nappies/Diapers/Pants
CHART 51 Population 2020-2030
CHART 52 Consumer Expenditure 2020-2030
CHART 53 Population by Generation 2025
Country Reports Disclaimer

RETAIL ADULT INCONTINENCE IN FRANCE

Key Data Insights
2025 Developments
Age-Driven Demand Lifts Value and Volume Performance
Key Industry Trends
CHART 54 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 55 France's Ageing Population Affects Value and Volume Sales
Light Adult Incontinence Leads Volumes as Acceptance Grows
CHART 56 Value Sales of Retail Adult Incontinence 2020-2030
CHART 57 Volume Sales of Retail Adult Incontinence 2020-2030
CHART 58 Value Sales of Retail Adult Incontinence by Category 2025
What's Next?
Premiumisation Trend Set to Continue as Population Ages and Usage Grows
CHART 59 Forecast Value Sales of Retail Adult Incontinence 2020-2030
CHART 60 Forecast Value Sales of Retail Adult Incontinence by Category 2025-2030

Competitive Landscape

Essity Ab Adjusts to Rising Procter & Gamble Value Share and Private Label Pressure
CHART 61 Company Shares of Retail Adult Incontinence 2025
CHART 62 Brand Shares of Retail Adult Incontinence 2025
Channels
Grocery Stores Secure Shopper Loyalty through Wide Product Ranges and Promotions
Click-And-Collect Boosts E-Commerce as Consumers Seek Flexibility
CHART 63 Retail Channels for Retail Adult Incontinence 2020-2025
Economic Context
CHART 64 Economic Context for Retail Adult Incontinence
CHART 65 Real Gdp Growth 2020-2030
CHART 66 Inflation 2020-2030
Consumer Context
CHART 67 Consumer Context for Retail Adult Incontinence
CHART 68 Population 2020-2030
CHART 69 Consumer Expenditure 2020-2030
CHART 70 Population by Generation 2025
Country Reports Disclaimer

RX/REIMBURSEMENT ADULT INCONTINENCE IN FRANCE

Key Data Insights
2025 Developments
Ageing Population Increases Reliance on Reimbursement Incontinence Products
Key Industry Trends
CHART 71 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Industry Performance
Financial Aid Directs Demand Towards Highly Absorbent Incontinence Solutions
CHART 72 Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
CHART 73 Volume Sales of Rx/Reimbursement Adult Incontinence 2020-2030
What's Next?
Older Adults Set to Drive Stable Demand as Reimbursement Remains Restricted
CHART 74 Forecast Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030

Competitive Landscape

Eligibility Rules Sustain Leadership as New Entrants Remain Absent
Channels
Pharmacies Drive Sales as Receipts Enable Reimbursement
Economic Context
CHART 75 Economic Context for Rx/Reimbursement Adult Incontinence
CHART 76 Real Gdp Growth 2020-2030
CHART 77 Inflation 2020-2030
Consumer Context
CHART 78 Consumer Context for Rx/Reimbursement Adult Incontinence
CHART 79 Population 2020-2030
CHART 80 Consumer Expenditure 2020-2030
CHART 81 Population by Generation 2025
Country Reports Disclaimer

WIPES IN FRANCE

Key Data Insights
2025 Developments
Consumers Prioritise Affordability and Sustainability, Shifting Away From Single-Use Wipes
Key Industry Trends
CHART 82 Key Industry Trends for Wipes
Industry Performance
CHART 83 Consumers Prioritise Affordability and Sustainability
CHART 84 Value Sales of Wipes 2020-2030
CHART 85 Value Sales of Wipes by Category 2025
What's Next?
Sustainable Alternatives Will Continue to Limit Growth in Disposable Wipes
CHART 86 Analyst Insight for Wipes
CHART 87 Forecast Value Sales of Wipes 2020-2030
CHART 88 Forecast Value Sales of Wipes by Category 2025-2030

Competitive Landscape

Leading Brands Strengthen Market Position through Effective Communication and Pricing Strategies
CHART 89 Company Shares of Wipes 2025
CHART 90 Brand Shares of Wipes 2025
Channels
Offline Retail Maintains Dominance as E-Commerce Gains Share
CHART 91 Retail Channels for Wipes 2020-2025
Economic Context
CHART 92 Economic Context for Wipes
CHART 93 Real Gdp Growth 2020-2030
CHART 94 Inflation 2020-2030
Consumer Context
CHART 95 Consumer Context for Wipes
CHART 96 Population 2020-2030
CHART 97 Consumer Expenditure 2020-2030
CHART 98 Population by Generation 2025
Country Reports Disclaimer

RETAIL TISSUE IN FRANCE

Key Data Insights
2025 Developments
Private Label and Discounters Win Shoppers as Budgets Tighten
Key Industry Trends
CHART 99 Key Industry Trends for Retail Tissue
Industry Performance
CHART 100 Renova Aims to Segment Through Niche,Seasonal Demand
Toilet Paper Dominates French Retail Tissue Market Amid Consumer Restraint
CHART 101 Value Sales of Retail Tissue 2020-2030
CHART 102 Volume Sales of Retail Tissue 2020-2030
CHART 103 Value Sales of Retail Tissue by Category 2025
What's Next?
Bulk Buying to Remain Popular as Shoppers Prioritise Essentials and Value
CHART 104 Analyst Insight for Retail Tissue
Sustainable Innovation Projected to Rebound as Consumer Confidence Improves
CHART 105 Forecast Value Sales of Retail Tissue 2020-2030
CHART 106 Forecast Value Sales of Retail Tissue by Category 2025-2030

Competitive Landscape

Market Fragmentation Increases as Private Label Sales Grow
CHART 107 Company Shares of Retail Tissue 2025
CHART 108 Brand Shares of Retail Tissue 2025
Channels
Grocery Stores and Click-And-Collect Support Continued Dominance of Offline Retail Sales
CHART 109 Retail Channels for Retail Tissue 2020-2025
Economic Context
CHART 110 Economic Context for Retail Tissue
CHART 111 Real Gdp Growth 2020-2030
CHART 112 Inflation 2020-2030
Consumer Context
CHART 113 Consumer Context for Retail Tissue
CHART 114 Population 2020-2030
CHART 115 Consumer Expenditure 2020-2030
CHART 116 Population by Generation 2025
Country Reports Disclaimer

AWAY-FROM-HOME TISSUE AND HYGIENE IN FRANCE

Key Data Insights
2025 Developments
Consumer Spending Cutbacks Lead to Weak Tissue Sales
Key Industry Trends
CHART 117 Key Industry Trends Away-from-Home
Industry Performance
Healthcare Centres Drive Hygiene Gains as Tissue Stagnates
CHART 118 Value Sales of Away-from-Home 2020-2030
CHART 119 Value Sales of Away-from-Home by Category 2025
What's Next?
Nursing Homes Set to Drive Hygiene Demand
Elderly Population Expansion Set to Fuel Hygiene Gains
CHART 120 Forecast Value Sales of Away-from-Home 2020-2030
CHART 121 Forecast Value Sales of Away-from-Home by Category 2025-2030
Channels
Hospitality, Restaurants and Catering Maintain Stability as Business and Industry Falter
CHART 122 Retail Channels for Away-from-Home 2020-2025
Economic Context
CHART 123 Economic Context for Away-from-Home
CHART 124 Real Gdp Growth 2020-2030
CHART 125 Inflation 2020-2030
Consumer Context
CHART 126 Consumer Context for Away-from-Home
CHART 127 Population 2020-2030
CHART 128 Consumer Expenditure 2020-2030
CHART 129 Population by Generation 2025
Country Reports Disclaimer

Tissue and Hygiene in France

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Competitive Landscape

MENSTRUAL CARE IN FRANCE

Competitive Landscape

NAPPIES/DIAPERS/PANTS IN FRANCE

Competitive Landscape

RETAIL ADULT INCONTINENCE IN FRANCE

Competitive Landscape

RX/REIMBURSEMENT ADULT INCONTINENCE IN FRANCE

Competitive Landscape

WIPES IN FRANCE

Competitive Landscape

RETAIL TISSUE IN FRANCE

Competitive Landscape

AWAY-FROM-HOME TISSUE AND HYGIENE IN FRANCE