PUBLISHER: Euromonitor International | PRODUCT CODE: 2023836
PUBLISHER: Euromonitor International | PRODUCT CODE: 2023836
Tissue and Hygiene in Germany
Sales of tissue and hygiene in Germany demonstrated steady value growth in 2025, with retail sales increasing 3% from 2024. Sales are supported by a resilient demand for essential tissue and hygiene products, with a projected CAGR of 3% through 2030, underpinned by the expanding influence of private label, value-focussed innovations, and ongoing investment in wellness and sustainability features. Bulk and value-pack innovations and sustainability have moved to the forefront as trends influencing...
Euromonitor International's Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
Affordability Fuelled Growth Amid Cautious Spending Habits
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Tissue and Hygiene
Industry Performance
CHART 2 Rossmann's XXL Toilet Paper
Premium and Wellness Innovation Boosts Growth in Wipes and Wellness Formats
CHART 3 Lillydoo's Wellness Wipes
Tena'S Sustainability Initiatives Strengthen Consumer Trust and Loyalty
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Affordability and Value-For-Money to Continue to Take Priority
Eco-Efficient Innovation and Sustainability to Be a Competitive Advantage
Smart Hygiene Solutions and Digitalisation to Reshape Product Strategies
CHART 6 Analyst Insight for Tissue and Hygiene
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Aldi Group and Procter & Gamble Reinforce Leadership as Private Label Gains Ground
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Discounters Extend Lead as Consumers Favour Lower Prices
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Tissue and Hygiene
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Tissue and Hygiene
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
MENSTRUAL CARE IN GERMANY
- Key Data Insights
- 2025 Developments
- Affordability Continues to Drive Product Development and Purchasing Decisions
- Key Industry Trends
- CHART 19 Key Industry Trends for Menstrual Care
- Industry Performance
- CHART 20 Rossmann Panty Liners
- Organic and Leak-Proof Designs Drive Premiumisation Growth
- CHART 21 O.B. Launches Tampons with Extra Leak Protection
- The Female Company Expands Access with Digital Subscriptions Services
- CHART 22 Value Sales 2020-2030
- CHART 23 Volume Sales 2020-2030
- CHART 24 Value Sales by Category 2025
- What's Next?
- Brands Drive Eco-Friendly Innovation as Consumers Shift to Reusables
- Smart Hygiene Technology and Digital Engagement Reshape Consumer Experience
- CHART 25 Analyst Insight for Menstrual Care
- Sustainability and Long-Term Value to Drive Reusable Menstrual Care Options
- CHART 26 Forecast Value Sales 2020-2030
- CHART 27 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Johnson & Johnson Expands Eco-Offering to Reinforce Leadership
- CHART 28 Company Shares 2025
- CHART 29 Brand Shares 2025
- Channels
- Health and Beauty Specialists Expand Share as Private Label Gains Traction
- CHART 30 Retail Channels 2020-2025
- Economic Context
- CHART 31 Economic Context for Menstrual Care
- CHART 32 Real GDP Growth 2020-2030
- CHART 33 Inflation 2020-2030
- Consumer Context
- CHART 34 Consumer Context for Menstrual Care
- CHART 35 Population 2020-2030
- CHART 36 Consumer Expenditure 2020-2030
- CHART 37 Population by Generation 2025
- Country Reports Disclaimer
NAPPIES/DIAPERS/PANTS IN GERMANY
- Key Data Insights
- 2025 Developments
- Value-Focussed Shopping Increases as Families Seek Cost Savings
- Key Industry Trends
- CHART 38 Key Industry Trends for Nappies/Diapers/Pants
- Industry Performance
- CHART 39 Rossmann Monthly Value Packs
- Premiumisation Aids Sales through Enhanced Features
- CHART 40 HiPP Premium Newborn Diapers
- Sustainability and Ethical Sourcing Integral to Premiumisation
- CHART 41 Value Sales 2020-2030
- CHART 42 Volume Sales 2020-2030
- CHART 43 Value Sales by Category 2025
- What's Next?
- Falling Birth Rates to Heighten Need for Premium and Sustainable Innovation
- Plant-Based Materials and Digital Channels Reshape Brand Loyalty
- Collaboration with Healthcare Professional Key for Manufacturer Development
- CHART 44 Analyst Insight for Nappies/Diapers/Pants
- CHART 45 Forecast Value Sales 2020-2030
- CHART 46 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Procter & Gamble Outpaces Rivals as Private Label Gains Traction
- CHART 47 Company Shares 2025
- CHART 48 Brand Shares 2025
- Channels
- Health and Beauty Specialists Capture Loyalty with Exclusive Ranges
- Retail E-Commerce Rebounds as Families Embrace Flexible Delivery
- CHART 49 Retail Channels 2020-2025
- Economic Context
- CHART 50 Economic Context for Nappies/Diapers/Pants
- CHART 51 Real GDP Growth 2020-2030
- CHART 52 Inflation 2020-2030
- Consumer Context
- CHART 53 Consumer Context for Nappies/Diapers/Pants
- CHART 54 Population 2020-2030
- CHART 55 Consumer Expenditure 2020-2030
- CHART 56 Population by Generation 2025
- Country Reports Disclaimer
RETAIL ADULT INCONTINENCE IN GERMANY
- Key Data Insights
- 2025 Developments
- Advanced Features and Innovation Drive Premiumisation
- Key Industry Trends
- CHART 57 Key Industry Trends for Retail Adult Incontinence
- Industry Performance
- Growing E-Commerce Fuels Subscription Growth and Direct-To-Consumer Options
- Sustainability Initiatives Ramp up as Consumers Become More Eco-Conscious
- CHART 58 Value Sales 2020-2030
- CHART 59 Volume Sales 2020-2030
- CHART 60 Value Sales by Category 2025
- What's Next?
- Collaboration on Smart Technology and Premium Features to Provide Clinical Benefits
- CHART 61 Analyst Insight for Retail Adult Incontinence
- Personalised Solutions and Continued Innovation in Sustainability to Aid Growth
- CHART 62 Forecast Value Sales 2020-2030
- CHART 63 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Essity Ab Strengthens Dominance as Private Label Remains Resilient
- CHART 64 Company Shares 2025
- CHART 65 Brand Shares 2025
- Channels
- Health and Beauty Specialists Drive Private Label Growth and Innovation
- CHART 66 Retail Channels 2020-2025
- Economic Context
- CHART 67 Economic Context for Retail Adult Incontinence
- CHART 68 Real GDP Growth 2020-2030
- CHART 69 Inflation 2020-2030
- Consumer Context
- CHART 70 Consumer Context for Retail Adult Incontinence
- CHART 71 Population 2020-2030
- CHART 72 Consumer Expenditure 2020-2030
- CHART 73 Population by Generation 2025
- Country Reports Disclaimer
RX/REIMBURSEMENT ADULT INCONTINENCE IN GERMANY
- Key Data Insights
- 2025 Developments
- Healthcare Providers and Insurers Prioritise Affordable, Accessible Solutions for Patients
- Key Industry Trends
- CHART 74 Key Industry Trends for Rx/Reimbursement Adult Incontinence
- Industry Performance
- Manufacturers Respond to Eco-Friendly Procurement as Sustainability Expectations Grow
- CHART 75 Value Sales 2020-2030
- CHART 76 Volume Sales 2020-2030
- What's Next?
- Digital Health Providers to Accelerate Shift Towards Personalisation and Real-Time Support
- Smart Technology and Digitalisation Innovation to Aid Future Patient Care
- CHART 77 Forecast Value Sales 2020-2030
- Economic Context
- CHART 78 Economic Context for Rx/Reimbursement Adult Incontinence
- CHART 79 Real GDP Growth 2020-2030
- CHART 80 Inflation 2020-2030
- Consumer Context
- CHART 81 Consumer Context for Rx/Reimbursement Adult Incontinence
- CHART 82 Population 2020-2030
- CHART 83 Consumer Expenditure 2020-2030
- CHART 84 Population by Generation 2025
- Country Reports Disclaimer
WIPES IN GERMANY
- Key Data Insights
- 2025 Developments
- Affordability and Convenience Drive Consumer Loyalty in Baby Wipes
- Key Industry Trends
- CHART 85 Key Industry Trends for Wipes
- Industry Performance
- Sustainability Trends Drive Innovation in Wipes
- CHART 86 Tempo Launches Moist Toilet Paper with Flax
- Wellness-Focus and Quality Ingredients Drive Premiumisation
- CHART 87 Lillydoo Prebiotic Wipes
- CHART 88 Value Sales 2020-2030
- CHART 89 Value Sales by Category 2025
- What's Next?
- Private Label Gains Traction as Consumers Continue to Prioritise Affordability and Quality
- Multifunctional Formats and Skin Health Claims to Fuel Growth
- Eco-Focussed Innovation to Accelerate as Regulations Drive Sustainability
- CHART 90 Analyst Insight for Wipes
- CHART 91 Forecast Value Sales 2020-2030
- CHART 92 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Procter & Gamble Germany Gmbh & Co Operations Ohg Defends Leadership with Swiffer and Pampers
- CHART 93 Company Shares 2025
- CHART 94 Brand Shares 2025
- Channels
- Health and Beauty Specialists Capture Shoppers Seeking Variety and Private Label
- CHART 95 Retail Channels 2020-2025
- Economic Context
- CHART 96 Economic Context for Wipes
- CHART 97 Real GDP Growth 2020-2030
- CHART 98 Inflation 2020-2030
- Consumer Context
- CHART 99 Consumer Context for Wipes
- CHART 100 Population 2020-2030
- CHART 101 Consumer Expenditure 2020-2030
- CHART 102 Population by Generation 2025
- Country Reports Disclaimer
RETAIL TISSUE IN GERMANY
- Key Data Insights
- 2025 Developments
- Value-Focussed Offerings Expand as Affordability Drives Growth
- Key Industry Trends
- CHART 103 Key Industry Trends for Retail Tissue
- Industry Performance
- CHART 104 Rossmann's Alouette Launches Xxl Toilet Paper Pack
- Retail Tissue Adapts to Consumer-Led Sustainability Demands
- CHART 105 Zewa Wisch&Weg Leicht Paper Towels
- CHART 106 Value Sales 2020-2030
- CHART 107 Volume Sales 2020-2030
- CHART 108 Value Sales by Category 2025
- What's Next?
- Sustainability-Led Innovation to Continue Driving Growth
- Wellness to Fuel Next Wave of Retail Tissue Growth
- Digitalisation and Smart Technology to Play a Role in Retail Tissue Innovation
- CHART 109 Forecast Value Sales 2020-2030
- CHART 110 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Aldi and Lidl Sustain Leading Places as Private Label Remains Popular
- CHART 111 Company Shares 2025
- CHART 112 Brand Shares 2025
- Channels
- Grocery Retailers and Discounters Capture Value-Driven Shoppers
- CHART 113 Retail Channels 2020-2025
- Economic Context
- CHART 114 Economic Context for Retail Tissue
- CHART 115 Real GDP Growth 2020-2030
- CHART 116 Inflation 2020-2030
- Consumer Context
- CHART 117 Consumer Context for Retail Tissue
- CHART 118 Population 2020-2030
- CHART 119 Consumer Expenditure 2020-2030
- CHART 120 Population by Generation 2025
- Country Reports Disclaimer
AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
- Key Data Insights
- 2025 Developments
- Growth Secured with Efficiency-Driven Hygiene Solutions
- Key Industry Trends
- CHART 121 Key Industry Trends for Away-From-Home Tissue and Hygiene
- Industry Performance
- Essity Leverages Dispenser Innovation to Streamline Facility Management
- CHART 122 Essity Hand Towel Dispenser
- Sustainability Becomes Increasingly Important for Organisational Growth
- CHART 123 Essity Receives an Ecovadis Platinum Sustainability Rating
- CHART 124 Value Sales 2020-2030
- CHART 125 Value Sales by Category 2025
- What's Next?
- Regulatory Changes Drive Hygiene Innovation
- Facility Managers Adopt Smart Solutions to Meet Sustainability Goals
- Business and Industry Channels Will Remain the Primary Users of Away-From-Home Tissue
- CHART 126 Analyst Insight for Away-From-Home Tissue and Hygiene
- CHART 127 Forecast Value Sales 2020-2030
- CHART 128 Forecast Value Sales by Category 2025-2030
- Channels
- Business and Industry Drives Growth as Work Patterns Evolve
- CHART 129 Retail Channels 2020-2025
- Economic Context
- CHART 130 Economic Context for Away-From-Home Tissue and Hygiene
- CHART 131 Real GDP Growth 2020-2030
- CHART 132 Inflation 2020-2030
- Consumer Context
- CHART 133 Consumer Context for Away-From-Home Tissue and Hygiene
- CHART 134 Population 2020-2030
- CHART 135 Consumer Expenditure 2020-2030
- CHART 136 Population by Generation 2025
- Country Reports Disclaimer
