Tissue and Hygiene in the United Kingdom

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Persistent Demand for Advanced Features, Comfort and Eco-Friendly Products

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Tissue and Hygiene

Industry Performance

CHART 2 Andrex Ultimate Fresh XL Hygiene Wipes

Demographic Trends Play a Strong and Growing Role in Tissue and Hygiene

CHART 3 Fluus Launches in Tesco

Novelties Address Consumers' Sustainability, Hygiene and Convenience Concerns

CHART 4 The Cheeky Panda Unveils Bamboo based Products

CHART 5 Value Sales 2020-2030

CHART 6 Value Sales by Category 2025

What's Next?

Demographic Trends to Continue to Exert a Strong Influence on Category Performances

Eco-Innovation and Premiumisation to Reshape Consumer Loyalty and Competition

CHART 7 Forecast Value Sales 2020-2030

CHART 8 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Kimberly-Clark and Procter & Gamble Maintain Lead as Private Label Competes on Price

CHART 9 Analyst Insight for Tissue and Hygiene

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Channels

Shift From Retail Offline to Online

Subscription Models, Seamless Shopping and Broad Assortments Fuel Online Loyalty

CHART 12 Retail Channels 2020-2025

Economic Context

CHART 13 Economic Context for Menstrual Care

CHART 14 Real Gdp Growth 2020-2030

CHART 15 Inflation 2020-2030

Consumer Context

CHART 16 Consumer Context for Menstrual Care

CHART 17 Population 2020-2030

CHART 18 Consumer Expenditure 2020-2030

CHART 19 Population by Generation 2025

Country Reports Disclaimer

MENSTRUAL CARE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Totm and Fluus Fit with the Key Trends Reshaping Consumer Preferences
• Key Industry Trends
• CHART 20 Key Industry Trends for Menstrual Care
• Industry Performance
• CHART 21 Menstrual Care Brand TOTM Launches in Waitrose
• Slim/Thin/Ultra-Thin Towels Retains Retail Value Sales Leadership as Disposable Period Pants Surge From a Low Base
• CHART 22 Fluus Arrives in Tesco
• Sustainability Claims and Ethical Sourcing Differentiate Brands and Drive Value Sales Growth
• CHART 23 The Cheeky Panda Enters with Bamboo-based, Biodegradable Pads
• CHART 24 Value Sales 2020-2030
• CHART 25 Volume Sales 2020-2030
• CHART 26 Value Sales by Category 2025
• What's Next?
• Slim Towels and Premium Launches Keep Value Ahead of Volume
• Sustainability and Premiumisation Drive Business Model Shifts
• CHART 27 Forecast Value Sales 2020-2030
• CHART 28 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Defends Leadership as Private Label Remains Popular
• CHART 29 Analyst Insight for Menstrual Care
• CHART 30 Company Shares 2025
• CHART 31 Brand Shares 2025
• Channels
• Health and Beauty Specialists Maintains Leadership as E-Commerce Accelerates
• Direct-To-Consumer Brands Drive E-Commerce Expansion through Subscriptions
• CHART 32 Retail Channels 2020-2025
• Economic Context
• CHART 33 Economic Context for Menstrual Care
• CHART 34 Real Gdp Growth 2020-2030
• CHART 35 Inflation 2020-2030
• Consumer Context
• CHART 36 Consumer Context for Menstrual Care
• CHART 37 Population 2020-2030
• CHART 38 Consumer Expenditure 2020-2030
• CHART 39 Population by Generation 2025
• Country Reports Disclaimer

NAPPIES/DIAPERS/PANTS IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Rascals Expands Retail Reach as Premiumisation Offsets Birth Rate Decline
• Key Industry Trends
• CHART 40 Key Industry Trends for Nappies/Diapers/Pants
• Industry Performance
• CHART 41 Rascals Launches in Morrisons
• Disposable Pants Brands Use Innovation and Marketing to Capture Growth
• CHART 42 Rascals "We Get It" Campaign Increases the Competition
• Pura'S Recycling Initiative Shows Sustainability'S Role in Driving up Unit Prices
• CHART 43 Pura Pushes Sustainability Drive
• CHART 44 Value Sales 2020-2030
• CHART 45 Volume Sales 2020-2030
• CHART 46 Value Sales by Category 2025
• What's Next?
• Brands to Accelerate Innovation in Disposable Pants to Offset Shrinking User Base
• Sustainability and Premium Features Command Price Premiums as Consumer Priorities Evolve
• CHART 47 Forecast Value Sales 2020-2030
• CHART 48 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Leverages Brand Strength to Sustain Value Lead but Private Label Advances
• CHART 49 Analyst Insight for Nappies/Diapers/Pants
• CHART 50 Company Shares 2025
• CHART 51 Brand Shares 2025
• Channels
• Supermarkets Maintains Lead as Discounters Gains Ground
• Retail E-Commerce Attracts Convenience Seekers and Subscription Buyers
• CHART 52 Retail Channels 2020-2025
• Economic Context
• CHART 53 Economic Context for Nappies/Diapers/Pants
• CHART 54 Real Gdp Growth 2020-2030
• CHART 55 Inflation 2020-2030
• Consumer Context
• CHART 56 Consumer Context for Nappies/Diapers/Pants
• CHART 57 Population 2020-2030
• CHART 58 Consumer Expenditure 2020-2030
• CHART 59 Population by Generation 2025
• Country Reports Disclaimer

RETAIL ADULT INCONTINENCE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Demographic Trends Remain a Key Growth Avenue
• Key Industry Trends
• CHART 60 Key Industry Trends for Retail Adult Incontinence
• Industry Performance
• CHART 61 Tena Launches Campaign to Decrease Stigma
• Light Incontinence Leads Usage While Male-Focused Innovation Accelerates Growth
• CHART 62 ViraCare Launches New Range for Men
• Destigmatisation, Innovation and Convenience Provide Key Growth Drivers
• CHART 63 Tena Introduces New Tena ProSkin Pants
• CHART 64 Value Sales 2020-2030
• CHART 65 Volume Sales 2020-2030
• CHART 66 Value Sales by Category 2025
• What's Next?
• Awareness Campaigns to Continue to Give Confidence to the Underserved Male Consumer Group
• Absorbency-Focused Innovation to Accelerate Growth in Moderate/Heavy Adult Incontinence
• Reusable Solutions and Comfort to Reshape Consumers' Purchasing Decisions
• CHART 67 Forecast Value Sales 2020-2030
• CHART 68 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Essity Strengthens Lead as Rivals Lose Ground
• CHART 69 Analyst Insight for Retail Adult Incontinence
• CHART 70 Company Shares 2025
• CHART 71 Brand Shares 2025
• Channels
• E-Commerce Leverages Convenience and Discreetness to Outpace Offline Rivals
• CHART 72 Retail Channels 2020-2025
• Economic Context
• CHART 73 Economic Context for Retail Adult Incontinence
• CHART 74 Real Gdp Growth 2020-2030
• CHART 75 Inflation 2020-2030
• Consumer Context
• CHART 76 Consumer Context for Retail Adult Incontinence
• CHART 77 Population 2020-2030
• CHART 78 Consumer Expenditure 2020-2030
• CHART 79 Population by Generation 2025
• Country Reports Disclaimer

RX/REIMBURSEMENT ADULT INCONTINENCE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Nhs Waiting Times Shift Consumer Behaviour
• Key Industry Trends
• CHART 80 Key Industry Trends for Rx/Reimbursement Adult Incontinence
• Industry Performance
• CHART 81 Ontex Launches iD Discreet range in Europe
• Ontex Launches a Key New Range and Develops an Education Initiative
• CHART 82 Ontex Academy Issues Over 2000 Certificates to Healthcare Professionals
• CHART 83 Value Sales 2020-2030
• CHART 84 Volume Sales 2020-2030
• What's Next?
• Consumers Shift to Retail Alternatives as Nhs Access Delays Persist
• CHART 85 Forecast Value Sales 2020-2030

Competitive Landscape

• Tena Sustains Leadership as Alternatives Lack Strong Evidence
• Channels
• Nhs Distribution Model Leaves No Room for Retail Channel Shifts
• Economic Context
• CHART 86 Economic Context for Rx/Reimbursement Adult Incontinence
• CHART 87 Real Gdp Growth 2020-2030
• CHART 88 Inflation 2020-2030
• Consumer Context
• CHART 89 Consumer Context for Rx/Reimbursement Adult Incontinence
• CHART 90 Population 2020-2030
• CHART 91 Consumer Expenditure 2020-2030
• CHART 92 Population by Generation 2025
• Country Reports Disclaimer

WIPES IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Andrex Drives Convenience-Led Growth as Everyday Use Expands
• Key Industry Trends
• CHART 93 Key Industry Trends for Wipes
• Industry Performance
• CHART 94 Andrex Ultimate Fresh XL Hygiene Wipes
• Personal Wipes Outpace Home Care Wipes and Private Label Expands Reach
• CHART 95 Andrex Launches New Format for New Moist Toilet Wipes Range
• Wype Challenges Disposables as Eco Concerns Shift Consumer Choices
• CHART 96 Wype Turns Toilet Paper into a Moist Toilet Wipe
• CHART 97 Value Sales 2020-2030
• CHART 98 Value Sales by Category 2025
• What's Next?
• Personal Wipes to Sustain Momentum as Innovation Shifts Value Propositions
• Sustainability Concerns Reshape Consumer Habits and Product Development
• E-Commerce and Channel Diversification Enable Accessible and Convenient Purchasing
• CHART 99 Forecast Value Sales 2020-2030
• CHART 100 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble and Kimberly-Clark Maintain the Leading Positions as Investment and Trust Offset Share Erosion
• CHART 101 Analyst Insight for Wipes
• CHART 102 Company Shares 2025
• CHART 103 Brand Shares 2025
• Channels
• Direct-To-Consumer Brands and Online Grocers Boost E-Commerce
• Subscription Services and Omnichannel Strategies Fuel Online Sales Growth
• CHART 104 Retail Channels 2020-2025
• Economic Context
• CHART 105 Economic Context for Wipes
• CHART 106 Real Gdp Growth 2020-2030
• CHART 107 Inflation 2020-2030
• Consumer Context
• CHART 108 Consumer Context for Wipes
• CHART 109 Population 2020-2030
• CHART 110 Consumer Expenditure 2020-2030
• CHART 111 Population by Generation 2025
• Country Reports Disclaimer

RETAIL TISSUE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Waitrose Responds to Demand for Better Value for Money with Product Relaunch
• Key Industry Trends
• CHART 112 Key Industry Trends for Retail Tissue
• Industry Performance
• CHART 113 Waitrose Brings Back its Larger Private Label Toilet Paper
• Who Gives a Crap Expands into Tesco and Drives Eco-Focused Innovation
• CHART 114 Who Gives a Crap Moves into Tesco
• Toilet Paper Dominates a Mature Category
• CHART 115 Value Sales 2020-2030
• CHART 116 Volume Sales 2020-2030
• CHART 117 Value Sales by Category 2025
• What's Next?
• Brands to Prioritise Differentiation as Stable Demand Limits Volume Gains
• Eco-Friendly Launches and Value-Led Strategies Shape Competitive Outcomes
• Direct-To-Consumer Brands Gain Traction through Online Subscriptions
• CHART 118 Forecast Value Sales 2020-2030
• CHART 119 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kimberly-Clark Leverages Brand Strength to Resist Private Label
• CHART 120 Analyst Insight for Retail Tissue
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025
• Channels
• E-Commerce Overtakes Hypermarkets as Consumers Seek Convenience and Choice
• Online Retail Reshapes Competition as Subscription Models and Variety Drive Growth
• CHART 123 Retail Channels 2020-2025
• Economic Context
• CHART 124 Economic Context for Retail Tissue
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Retail Tissue
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED KINGDOM

• Key Data Insights
• 2025 Developments
• Population and Macroeconomic Factors Support Category Performance
• Key Industry Trends
• CHART 131 Key Industry Trends Away-from-Home
• Industry Performance
• Wide Use across Channels Underpins Away-From-Home Tissue
• Sustainability and Technological Innovation Trends Are Shaping the Away-From-Home Environment
• CHART 132 Kimberly-Clark Professional Launches Onvation
• CHART 133 Value Sales 2020-2030
• CHART 134 Value Sales by Category 2025
• What's Next?
• Healthcare Institutions Prioritise Advanced Hygiene Solutions as the Population Ages
• Sustainability Innovations Prompt Buyers to Favour Environmentally-Focused Launches
• CHART 135 Northwood Hygiene Products Launches Natural Range Made of Recycled Cardboard
• CHART 136 Forecast Value Sales 2020-2030
• CHART 137 Forecast Value Sales by Category 2025-2030
• Channels
• Stable Distribution Patterns Persist as Channel Shifts Remain Absent
• CHART 138 Retail Channels 2020-2025
• Economic Context
• CHART 139 Economic Context for Away-from-Home
• CHART 140 Real Gdp Growth 2020-2030
• CHART 141 Inflation 2020-2030
• Consumer Context
• CHART 142 Consumer Context for Away-from-Home
• CHART 143 Population 2020-2030
• CHART 144 Consumer Expenditure 2020-2030
• CHART 145 Population by Generation 2025
• Country Reports Disclaimer