PUBLISHER: Euromonitor International | PRODUCT CODE: 2028458
PUBLISHER: Euromonitor International | PRODUCT CODE: 2028458
Tissue and Hygiene in Spain
Tissue and hygiene in Spain is demonstrating a robust outlook, combining steady growth in value and volume with a rapid shift in consumer behaviour driven by affordability, innovation and digital transformation. In 2025, the performance outpaced much of Western Europe, fuelled by rising private label penetration and sustained volume gains, as shoppers prioritise cost and functional quality in a climate of ongoing price sensitivity. The environment is highly attractive, with retail sales reaching...
Euromonitor International's Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
Private Label Reshapes Tissue Aisles as Shoppers Prioritise Affordability
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Tissue and Hygiene
Industry Performance
Brands Drive Premiumisation and Segmentation as Innovation Offsets Price Wars
CHART 2 Lindor Launches Eco-Friendly Washable Boxers for Men
CHART 3 Value Sales of Tissue and Hygiene 2020-2030
CHART 4 Value Sales of Tissue and Hygiene by Category 2025
What's Next?
Mercadona Shifts Shopping Habits as Digital-First Habits Expected to Accelerate
Menstrual Cup Overtakes Pads as Reusables Expected to Continue Disrupting Disposables
CHART 5 Analyst Insight for Tissue and Hygiene
Store Brands Expected to Invest in Premium Features to Win Loyalty and Value
CHART 6 Forecast Value Sales of Tissue and Hygiene 2020-2030
CHART 7 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030
Competitive Landscape
Mercadona Grows Share as Private Label Powers Value Expansion
CHART 8 Company Shares of Tissue and Hygiene 2025
CHART 9 Brand Shares of Tissue and Hygiene 2025
Channels
Supermarkets Remain in the Lead as Discounters Capture Increased Walletshare
CHART 10 Retail Channels for Tissue and Hygiene 2020-2025
Economic Context
CHART 11 Economic Context for Tissue and Hygiene
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Tissue and Hygiene
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
MENSTRUAL CARE IN SPAIN
- Key Data Insights
- 2025 Developments
- Consumer Shift toward Reusable Menstrual Products Squeezes Disposables
- Key Industry Trends
- CHART 18 Key Industry Trends for Menstrual Care
- Industry Performance
- Private Label Neutralises Legacy Brand Clean Wellness Edge
- CHART 19 Mercadona's Partnership With COHITECH Wins Consumer Support
- Esg-Focused Spanish Businesses Support Microbiome-Friendly Tampons
- CHART 20 B2B Microbiome-Friendly Tampon Leverages Corporate Focus on ESG
- Smart Hygiene Tech Influences Health-Literate Consumer Purchasing Decisions
- CHART 21 Value Sales of Menstrual Care 2020-2030
- CHART 22 Volume Sales of Menstrual Care 2020-2030
- CHART 23 Value Sales of Menstrual Care by Category 2025
- What's Next?
- Pharmacy-Led Access to Reusables Set to Accelerate Decline in Disposables
- Smart Hygiene and Clean Wellness Expected to Drive Premium Value Growth
- CHART 24 Analyst Insight for Menstrual Care
- Population Ageing and Consumer Expenditure Projected to Support Premiumisation
- CHART 25 Forecast Value Sales of Menstrual Care 2020-2030
- CHART 26 Forecast Value Sales of Menstrual Care by Category 2025-2030
Competitive Landscape
- Mercadona Leads the Shift to Premium Private Label
- CHART 27 Company Shares of Menstrual Care 2025
- CHART 28 Brand Shares of Menstrual Care 2025
- Channels
- Grocery Retailers Leverage Private Label to Sustain Supermarket Dominance
- E-Commerce Growth Plateaus as Consumers Prioritise Convenience
- CHART 29 Retail Channels for Menstrual Care 2020-2025
- Economic Context
- CHART 30 Economic Context for Menstrual Care
- CHART 31 Real Gdp Growth 2020-2030
- CHART 32 Inflation 2020-2030
- Consumer Context
- CHART 33 Consumer Context for Menstrual Care
- CHART 34 Population 2020-2030
- CHART 35 Consumer Expenditure 2020-2030
- CHART 36 Population by Generation 2025
- Country Reports Disclaimer
NAPPIES/DIAPERS/PANTS IN SPAIN
- Key Data Insights
- 2025 Developments
- Millenial and Gen Z Parents Drive Value Growth through Premiumisation
- Key Industry Trends
- CHART 37 Key Industry Trends for Nappies/Diapers/Pants
- Industry Performance
- Innovation Allows Brands to Differentiate and Push Value Growth Despite Volume Decline
- CHART 38 Ontex'S 2025 Dreamshields Launch in Spain
- Greencore and Ontex Capitalise on Consumer Interest in Eco and Wellness Claims
- CHART 39 Zero-Tree Hygiene Gains Ground
- CHART 40 Value Sales of Nappies/Diapers/Pants 2020-2030
- CHART 41 Volume Sales of Nappies/Diapers/Pants 2020-2030
- CHART 42 Value Sales of Nappies/Diapers/Pants by Category 2025
- What's Next?
- Disposable Pants Set to Shape Revenue as Usage Window Shrinks
- CHART 43 Analyst Insight for Nappies/Diapers/Pants
- D2c Subscriptions and Plant-Based Innovation Set to Secure Loyalty in a Shrinking Pool
- CHART 44 Forecast Value Sales of Nappies/Diapers/Pants 2020-2030
- CHART 45 Forecast Value Sales of Nappies/Diapers/Pants by Category 2025-2030
Competitive Landscape
- Procter & Gamble Sustains Lead as Premium Private Label Players Drive Value Growth
- CHART 46 Company Shares of Nappies/Diapers/Pants 2025
- CHART 47 Brand Shares of Nappies/Diapers/Pants 2025
- Channels
- Mercadona Drives E-Commerce Surge as Supermarkets Defend Lead
- Health and Beauty Specialists Capture Premium Demand for Clean Wellness
- CHART 48 Retail Channels for Nappies/Diapers/Pants 2020-2025
- Economic Context
- CHART 49 Economic Context for Nappies/Diapers/Pants
- CHART 50 Real Gdp Growth 2020-2030
- CHART 51 Inflation 2020-2030
- Consumer Context
- CHART 52 Consumer Context for Nappies/Diapers/Pants
- CHART 53 Population 2020-2030
- CHART 54 Consumer Expenditure 2020-2030
- CHART 55 Population by Generation 2025
- Country Reports Disclaimer
RETAIL ADULT INCONTINENCE IN SPAIN
- Key Data Insights
- 2025 Developments
- Discerning Consumers Drive Premiumisation as Local Production Captures Rising Demand
- Key Industry Trends
- CHART 56 Key Industry Trends for Retail Adult Incontinence
- Industry Performance
- Reusable Innovations Reshape Protection for Active Lives
- CHART 57 Lindor Launches Eco-Friendly Washable Boxers for Men
- CHART 58 Value Sales of Retail Adult Incontinence 2020-2030
- CHART 59 Volume Sales of Retail Adult Incontinence 2020-2030
- CHART 60 Value Sales of Retail Adult Incontinence by Category 2025
- What's Next?
- Male-Focused Launches and Smart Tech Set to Fuel Double-Digit Gains
- Consumers Expected to Favour Products with Eco-Credentials as Environmental Awareness Increases
- CHART 61 Analyst Insight for Retail Adult Incontinence
- CHART 62 Forecast Value Sales of Retail Adult Incontinence 2020-2030
- CHART 63 Forecast Value Sales of Retail Adult Incontinence by Category 2025-2030
Competitive Landscape
- Major Manufacturers Shape Innovation as Private Label Momentum Slows
- CHART 64 Company Shares of Retail Adult Incontinence 2025
- CHART 65 Brand Shares of Retail Adult Incontinence 2025
- Channels
- Covenience and Discretion Accelerates Digital Shift as E-Commerce Outpaces Offline Growth
- CHART 66 Retail Channels for Retail Adult Incontinence 2020-2025
- Economic Context
- CHART 67 Economic Context for Retail Adult Incontinence
- CHART 68 Real Gdp Growth 2020-2030
- CHART 69 Inflation 2020-2030
- Consumer Context
- CHART 70 Consumer Context for Retail Adult Incontinence
- CHART 71 Population 2020-2030
- CHART 72 Consumer Expenditure 2020-2030
- CHART 73 Population by Generation 2025
- Country Reports Disclaimer
RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAIN
- Key Data Insights
- 2025 Developments
- Large-Scale Manufacturers Secure Growth as Prescription Protocols Reshape Supply
- Key Industry Trends
- CHART 74 Key Industry Trends for Rx/Reimbursement Adult Incontinence
- Industry Performance
- Digital Prescription Forces Shift From Quantity to Quality in Supply
- CHART 75 Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
- CHART 76 Volume Sales of Rx/Reimbursement Adult Incontinence 2020-2030
- What's Next?
- Early Diagnosis and Digital Tools Set to Prompt Shift to Preventative Care
- Unified Prescription Policy and Green Criteria to Reshape Supplier Strategy
- CHART 77 Forecast Value Sales of Rx/Reimbursement Adult Incontinence 2020-2030
- Channels
- Prescription Fulfilment Channels Prioritise Accessibility for Reimbursed Patients
- Economic Context
- CHART 78 Economic Context for Rx/Reimbursement Adult Incontinence
- CHART 79 Real Gdp Growth 2020-2030
- CHART 80 Inflation 2020-2030
- Consumer Context
- CHART 81 Consumer Context for Rx/Reimbursement Adult Incontinence
- CHART 82 Population 2020-2030
- CHART 83 Consumer Expenditure 2020-2030
- CHART 84 Population by Generation 2025
- Country Reports Disclaimer
WIPES IN SPAIN
- Key Data Insights
- 2025 Developments
- Spain's Regulatory Environment Drives Plastic-Free and Premium Innovation
- Key Industry Trends
- CHART 85 Key Industry Trends for Wipes
- Industry Performance
- Facial Cleansing Wipes and Baby Wipes Lead Premiumisation and Skin Health Shift
- CHART 86 Suavinex Reformulates Baby Wipes for Active Skin Care
- Regulatory Bans Force Adaptation and Redefine Category Survival
- CHART 87 Value Sales of Wipes 2020-2030
- CHART 88 Value Sales of Wipes by Category 2025
- What's Next?
- Brands Set to Focus on Innovation to Reduce Waste and Costs
- Personal Wipes Projected to Sustain Leadership as Smart Packaging Drives Compliance
- CHART 89 Forecast Value Sales of Wipes 2020-2030
- CHART 90 Forecast Value Sales of Wipes by Category 2025-2030
Competitive Landscape
- Mercadona Accelerates Share Gains as Private Label Pressure Intensifies
- CHART 91 Company Shares of Wipes 2025
- CHART 92 Brand Shares of Wipes 2025
- Channels
- Discounters Challenge Supermarket Dominance as Pricing and Innovation Drive Channel Shifts
- Mercadona and Carrefour Drive Digital Grocery as E-Commerce Lags in Daily Hygiene
- CHART 93 Retail Channels for Wipes 2020-2025
- Economic Context
- CHART 94 Economic Context for Wipes
- CHART 95 Real Gdp Growth 2020-2030
- CHART 96 Inflation 2020-2030
- Consumer Context
- CHART 97 Consumer Context for Wipes
- CHART 98 Population 2020-2030
- CHART 99 Consumer Expenditure 2020-2030
- CHART 100 Population by Generation 2025
- Country Reports Disclaimer
RETAIL TISSUE IN SPAIN
- Key Data Insights
- 2025 Developments
- National Brands Focus on Premiumisation to Regain Share in Toilet Paper
- Key Industry Trends
- CHART 101 Key Industry Trends for Retail Tissue
- Industry Performance
- Renova Transforms Textile Waste into High-Value Tissue Innovation
- CHART 102 Value Sales of Retail Tissue 2020-2030
- CHART 103 Volume Sales of Retail Tissue 2020-2030
- CHART 104 Value Sales of Retail Tissue by Category 2025
- What's Next?
- Private Label Expected to Raise the Bar with Professional-Grade Innovation
- Manufacturers Set to Achieve Energy Independence and Digitalisation to Protect Affordability
- CHART 105 Forecast Value Sales of Retail Tissue 2020-2030
- CHART 106 Forecast Value Sales of Retail Tissue by Category 2025-2030
Competitive Landscape
- Kimberly-Clark and Ict Reclaim Share as Price War Narrows Gap
- CHART 107 Company Shares of Retail Tissue 2025
- CHART 108 Brand Shares of Retail Tissue 2025
- Channels
- Grocery Retailers' Digital Push Accelerates Omnichannel Tissue Sales
- CHART 109 Retail Channels for Retail Tissue 2020-2025
- Products
- Renova Transforms Denim Waste into Premium Upcycled Tissue
- Kimberly-Clark and Ict Narrow Price Gaps to Reclaim Share
- Retailers Drive Premium Private Label, Reshaping Value Dynamics
- Economic Context
- CHART 110 Economic Context for Retail Tissue
- CHART 111 Real Gdp Growth 2020-2030
- CHART 112 Inflation 2020-2030
- Consumer Context
- CHART 113 Consumer Context for Retail Tissue
- CHART 114 Population 2020-2030
- CHART 115 Consumer Expenditure 2020-2030
- CHART 116 Population by Generation 2025
- Country Reports Disclaimer
AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAIN
- Key Data Insights
- 2025 Developments
- Record Tourism Inflows Drive Strong Horeca Demand
- Key Industry Trends
- CHART 117 Key Industry Trends Away-from-Home
- Industry Performance
- Brands Lower Cost-Per-Service through Integrated Production and Logistics
- Manufacturers Accelerate Sustainability with Zero-Deforestation and Renewable Energy
- CHART 118 Value Sales of Away-from-Home 2020-2030
- CHART 119 Value Sales of Away-from-Home by Category 2025
- What's Next?
- Kimberly-Clark and Essity Set to Drive Digital Transformation with Smart Dispensing
- Major Manufacturers Set to Reduce Waste with Coreless and Rapid-Dissolve Innovations
- CHART 120 Forecast Value Sales of Away-from-Home 2020-2030
- CHART 121 Forecast Value Sales of Away-from-Home by Category 2025-2030
- Channels
- Horeca Capitalises on Record Tourism to Drive Value Share Gains
- Retail E-Commerce Remains Marginal as Institutional Channels Dominate
- CHART 122 Retail Channels for Away-from-Home 2020-2025
- Economic Context
- CHART 123 Economic Context for Away-from-Home
- CHART 124 Real Gdp Growth 2020-2030
- CHART 125 Inflation 2020-2030
- Consumer Context
- CHART 126 Consumer Context for Away-from-Home
- CHART 127 Population 2020-2030
- CHART 128 Consumer Expenditure 2020-2030
- CHART 129 Population by Generation 2025
- Country Reports Disclaimer
