Beauty and Personal Care in the US

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Value-Driven Skin Care and the Rise of Tiktok Shop Reshape Us Beauty and Personal Care

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

CHART 2 Medicube's Tiktok Shop Super Brand Day Positioned as Best Selling in 2025

Health-Focused Innovation and Elevated Mass Offerings

CHART 3 Tatcha Debuts Serum Targeting Cellular Resilience and Healthy Ageing

Olive Young and Sephora Expand K-Beauty Reach through Partnership

CHART 4 Sephora Partners with Olive Young to Leverage K-Beauty Boom

CHART 5 Value Sales 2020-2030

CHART 6 Volume Sales 2020-2030

CHART 7 Value Sales by Category 2025

What's Next?

Longevity and Wellness Trends to Shape the Future of Us Beauty and Personal Care

Korean Colour Cosmetics and Hybrid Sunscreen to Expand Reach through Mass Retail

CHART 8 Analyst Insight for Beauty and Personal Care

At-Home Devices and Personalisation Set to Drive New Business Models and Partnerships

CHART 9 Forecast Value Sales 2020-2030

CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

L'Oreal Accelerates Leadership through Acquisitions and Prestige Expansion

Church & Dwight and Elf Beauty Expand with High-Impact Acquisitions

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

The Shift Towards E-Commerce and Digital-First Strategies

Olive Young'S Partnership Accelerates K-Beauty'S Reach through Sephora

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Beauty and Personal Care

CHART 15 Real GDP Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Beauty and Personal Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN THE US

• Key Data Insights
• 2025 Developments
• Jo Malone London Leverages Ai to Drive Digital Fragrance Sales
• Key Industry Trends
• CHART 37 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• CHART 38 Jo Malone London Invests in Ai to Support Digital Perfume Discovery
• Charlotte Tilbury and Clarins Adapt to Shifting Online Expectations
• Sunscreen Innovation and Trading Down Shape Consumer Choices
• CHART 39 Value Sales 2020-2030
• CHART 40 Value Sales by Category 2025
• What's Next?
• Lancome and L'oreal to Accelerate Science-Led Personalisation for Longevity Benefits
• Premium Fragrances to Outpace Rivals as Entry-Level Launches Boost Accessibility
• CHART 41 Analyst Insight for Premium Beauty and Personal Care
• Macroeconomic Caution and Wellness Drive Premium Innovation Strategies
• CHART 42 Forecast Value Sales 2020-2030
• CHART 43 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Expands Leadership as Estee Lauder Cedes Ground
• CHART 44 Company Shares 2025
• CHART 45 Brand Shares 2025
• Economic Context
• CHART 46 Economic Context for Premium Beauty and Personal Care
• CHART 47 Real GDP Growth 2020-2030
• CHART 48 Inflation 2020-2030
• Consumer Context
• CHART 49 Consumer Context for Premium Beauty and Personal Care
• CHART 50 Population 2020-2030
• CHART 51 Consumer Expenditure 2020-2030
• CHART 52 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN THE US

• Key Data Insights
• 2025 Developments
• Coterie and Tubby Todd Propel Clean Baby Care into Mass Retail
• Key Industry Trends
• CHART 53 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• CHART 54 Clean Baby Care Surges
• Evolving Consumer Demands Shape Inclusive and Transitional Child Care Routines
• CHART 55 Naterra'S New Gen Alpha Bath Crew Lands at Walmart
• Lifestyle-Driven Beauty and Adult Routines Shape Innovation
• CHART 56 Shay Mitchell Introduces Rini: K-Beauty-Inspired Self-Care Masks
• CHART 57 Value Sales 2020-2030
• CHART 58 Volume Sales 2020-2030
• CHART 59 Value Sales by Category 2025
• What's Next?
• Evereden and Sephora to Reshape Youth Skin Care Demand and Innovation
• Baby Wipes to Retain Value Lead While Sun Care's Growth Is Set to Further Accelerate
• CHART 60 Analyst Insight for Baby and Child-Specific Products
• Dermocosmetics and Age Segmentation Will Boost Premiumisation and Trust
• CHART 61 Forecast Value Sales 2020-2030
• CHART 62 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Kimberly-Clark Corp Retains Leadership as Clinical Brands and Digital Disruptors Gain Ground
• CHART 63 Company Shares 2025
• CHART 64 Brand Shares 2025
• Channels
• E-Commerce Accelerates as Millennial Parents Shift to Digital-First Shopping
• Mobile-First Experiences and Online Exclusives Drive Brand Innovation
• CHART 65 Retail Channels 2020-2025
• Economic Context
• CHART 66 Economic Context for Baby and Child-Specific Products
• CHART 67 Real GDP Growth 2020-2030
• CHART 68 Inflation 2020-2030
• Consumer Context
• CHART 69 Consumer Context for Baby and Child-Specific Products
• CHART 70 Population 2020-2030
• CHART 71 Consumer Expenditure 2020-2030
• CHART 72 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN THE US

• Key Data Insights
• 2025 Developments
• Lifestyle-Driven Beauty Leads to Indulgent Scents in Bath and Shower
• Key Industry Trends
• CHART 73 Key Industry Trends for Bath and Shower
• Industry Performance
• CHART 74 Indulgent Scents Blur the Line between Personal Care and a Sensorial Treat
• Dove and Vagisil Shape Life-Stage Body Care with Clinical Launches
• CHART 75 Menopause-Led Innovation Reshapes Female Life-Stage Body Care
• Social-First Campaigns Accelerate Shopper Acquisition for Leading Brands
• CHART 76 Social-First Launches Translate Viral Engagement into Sales
• CHART 77 Value Sales 2020-2030
• CHART 78 Volume Sales 2020-2030
• CHART 79 Value Sales by Category 2025
• What's Next?
• Limited-Edition Drops and Wellness Rituals to Reshape Routines
• Body Wash/Shower Gel to Outpace Bar Soap as Multifunctionality and Scent Drive Value
• CHART 80 Analyst Insight for Bath and Shower
• Self-Care and Ingredient Transparency to Fuel Innovation and Loyalty
• CHART 81 Forecast Value Sales 2020-2030
• CHART 82 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Drives Leadership as Bath & Body Works Loses Ground
• Church & Dwight Accelerates Growth with Touchland Acquisition
• CHART 83 Company Shares 2025
• CHART 84 Brand Shares 2025
• Channels
• Amazon and Walmart Accelerate E-Commerce Gains with Seasonal Launches
• Warehouse Clubs Gain Ground as Consumers Seek Value and Bulk Formats
• Economic Context
• CHART 85 Economic Context for Bath and Shower
• CHART 86 Real GDP Growth 2020-2030
• CHART 87 Inflation 2020-2030
• Consumer Context
• CHART 88 Consumer Context for Bath and Shower
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN THE US

• Key Data Insights
• 2025 Developments
• Charlotte Tilbury'S Move to Amazon Signals Digital-First Strategy Wins
• Key Industry Trends
• CHART 92 Key Industry Trends for Colour Cosmetics
• Industry Performance
• CHART 93 Charlotte Tilbury Launches on Amazon
• Hybrid Skin-First Launches Reshape Consumer Loyalty
• CHART 94 Rhode Delivers on Expectations for Skin-First Colour Cosmetics
• Rising Importance of Addressing Inclusivity Demands
• CHART 95 Value Sales 2020-2030
• CHART 96 Volume Sales 2020-2030
• CHART 97 Value Sales by Category 2025
• What's Next?
• Masstige Brands to Leverage Innovation to Win Price-Conscious Shoppers
• Hybrid Launches and K-Beauty Competition to Intensify Digital Engagement Race
• CHART 98 Analyst Insight for Colour Cosmetics
• Personalisation and Digital-First Strategies Drive Future Differentiation
• CHART 99 Forecast Value Sales 2020-2030
• CHART 100 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Elf Beauty Capitalises on Digital Strategy as Legacy Leaders Lose Momentum
• CHART 101 Company Shares 2025
• CHART 102 Brand Shares 2025
• Channels
• E-Commerce Continues to Make Gains as Offline Struggles
• Ulta Accelerates Omnichannel Growth through Tiktok Shop Launch
• CHART 103 Retail Channels 2020-2025
• Economic Context
• CHART 104 Economic Context for Colour Cosmetics
• CHART 105 Real GDP Growth 2020-2030
• CHART 106 Inflation 2020-2030
• Consumer Context
• CHART 107 Consumer Context for Colour Cosmetics
• CHART 108 Population 2020-2030
• CHART 109 Consumer Expenditure 2020-2030
• CHART 110 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN THE US

• Key Data Insights
• 2025 Developments
• Steady Growth Driven by Innovation and Skinification
• Key Industry Trends
• CHART 111 Key Industry Trends for Deodorants
• Industry Performance
• CHART 112 Dove Men Care Introduces New Scents to Its Whole Body Deodorant Sprays
• Lifestyle-Driven Innovation and the Impact of Athleisure on Deodorant Formats
• CHART 113 Degree Partners with JuJu Watkins to Launch its Whole Body Deodorant
• Wild'S Us Launch and Refillable Design Redefine Sustainability Expectations
• CHART 114 UK Deodorant Brand Wild Launches in Target
• CHART 115 Value Sales 2020-2030
• CHART 116 Volume Sales 2020-2030
• CHART 117 Value Sales by Category 2025
• What's Next?
• Steady Growth Amidst Intensifying Competition and Evolving Routines
• Sustained Growth through Scent Innovation and Premiumisation
• CHART 118 Analyst Insight for Deodorants
• Sustainability to Reshape Product Development and Brand Partnerships
• CHART 119 Forecast Value Sales 2020-2030
• CHART 120 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Accelerates Innovation and Acquisition to Retain Lead
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025
• Channels
• Grocery Retailers Drive Distribution through Convenience
• Ulta'S Wellness Pilot Redefines Experiential Retail for Personal Care
• Amazon Drives E-Commerce Expansion as Offline Pharmacies Lose Ground
• CHART 123 Retail Channels 2020-2025
• Economic Context
• CHART 124 Economic Context for Deodorants
• CHART 125 Real GDP Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Deodorants
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN THE US

• Key Data Insights
• 2025 Developments
• Gillette Venus Drives New Features to Defend Leadership Amid Challenger Pressure
• Industry Performance
• Billie and Skintimate Fuel Product Innovation to Target Value-Driven Shoppers
• CHART 131 Skintimate Releases Pre-Shave Moisturizer Hybrid in 2025
• Edgewell and Terracycle Collaboration Promotes Sustainable Razor Disposal
• CHART 132 Value Sales 2020-2030
• CHART 133 Volume Sales 2020-2030
• CHART 134 Value Sales by Category 2025
• What's Next?
• Gen Z Shifts to Redefine Purchase Drivers and Product Innovation
• Device Adoption and Changing Routines Drive Volume Decline in Traditional Lines
• CHART 135 Forecast Value Sales 2020-2030
• CHART 136 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• The Procter & Gamble Co Strengthens Lead as Competitors Innovate in Shaving Oils
• Eos and Native Drive Growth with New Moisturising Shave Oils
• CHART 137 Company Shares 2025
• CHART 138 Brand Shares 2025
• Channels
• Tiktok Shop and Amazon Drive E-Commerce Sales as Subscriptions Decline
• Warehouse Clubs Win Value-Seeking Shoppers as Pharmacies Lose Ground
• CHART 139 Retail Channels 2020-2025
• Economic Context
• CHART 140 Economic Context for Depilatories
• CHART 141 Real GDP Growth 2020-2030
• CHART 142 Inflation 2020-2030
• Consumer Context
• CHART 143 Consumer Context for Depilatories
• CHART 144 Population 2020-2030
• CHART 145 Consumer Expenditure 2020-2030
• CHART 146 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN THE US

• Key Data Insights
• 2025 Developments
• Digital Discovery Reshapes Fragrance Sales and Brand Exposure
• Key Industry Trends
• CHART 147 Key Industry Trends for Fragrances
• Industry Performance
• CHART 148 Jo Malone London Invests in Ai to Support Digital Perfume Discovery
• Rare Beauty and Chanel Fuel Customisable Scent Experiences
• CHART 149 Rare Eau De Parfum Allows Layering of Fragrance Balms for Customised Scent
• No Fragrance Fragrance Redefines Clean and Skin-First Scent
• CHART 150 No Fragrance Fragrance Introduces New Category of Scent Experience
• CHART 151 Value Sales 2020-2030
• CHART 152 Volume Sales 2020-2030
• CHART 153 Value Sales by Category 2025
• What's Next?
• L'oreal and Inter Parfums to Accelerate Men'S Launches to Meet Evolving Routines
• Premium Launches to Sustain Leadership as Mass Faces Value Headwinds
• CHART 154 Analyst Insight for Fragrances
• Body Mists and Custom Balms Gain Traction as Digital Innovation Drives Accessible Discovery
• CHART 155 Forecast Value Sales 2020-2030
• CHART 156 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Rising Challengers Shift Shares as Legacy Leaders Defend Positions
• CHART 157 Company Shares 2025
• CHART 158 Brand Shares 2025
• Channels
• Amazon and Tiktok Shop Reshape Offline Dominance
• Retail E-Commerce Surges as Brands Embrace New Marketplaces
• CHART 159 Retail Channels 2020-2025
• Economic Context
• CHART 160 Economic Context for Fragrances
• CHART 161 Real GDP Growth 2020-2030
• CHART 162 Inflation 2020-2030
• Consumer Context
• CHART 163 Consumer Context for Fragrances
• CHART 164 Population 2020-2030
• CHART 165 Consumer Expenditure 2020-2030
• CHART 166 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN THE US

• Key Data Insights
• 2025 Developments
• Science-Backed Innovation Drives Us Hair Care Growth
• Key Industry Trends
• CHART 167 Key Industry Trends for Hair Care
• Industry Performance
• CHART 168 Olaplex Acquires Purvala Bioscience in 2025
• Shakira and Nutrafol Expand Inclusivity and Life-Stage Focus through New Launches
• CHART 169 Nutrafol Introduces Men 50+ Hair Growth Product Targeting 50+ Male Cohort
• Targeting Wellness and Sustainability for New Growth
• CHART 170 Value Sales 2020-2030
• CHART 171 Volume Sales 2020-2030
• CHART 172 Value Sales by Category 2025
• What's Next?
• Brands to Target Diverse Needs as Ageing Population Limits Volume Gains
• CHART 173 Analyst Insight for Hair Care
• Dermocosmetic Brands to Challenge Salon Leaders as Scalp Health Drives Innovation
• CHART 174 Forecast Value Sales 2020-2030
• CHART 175 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal Strengthens Leadership through Acquisition and Premium Focus
• CHART 176 Company Shares 2025
• CHART 177 Brand Shares 2025
• Channels
• Walmart, Target and Ulta Maintain Lead as E-Commerce Accelerates
• Beyonce and Sephora Partnerships Highlight New Growth Drivers
• CHART 178 Retail Channels 2020-2025
• Economic Context
• CHART 179 Economic Context for Hair Care
• CHART 180 Real GDP Growth 2020-2030
• CHART 181 Inflation 2020-2030
• Consumer Context
• CHART 182 Consumer Context for Hair Care
• CHART 183 Population 2020-2030
• CHART 184 Consumer Expenditure 2020-2030
• CHART 185 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN THE US

• Key Data Insights
• 2025 Developments
• Premiumisation and Scent-Driven Innovation Drive Value Growth
• Key Industry Trends
• CHART 186 Key Industry Trends for Men's Grooming
• Industry Performance
• CHART 187 Old Spice Unveils Cologne-Infused Spice Alchemist Line, Showcasing Premium Scent in Men'S Grooming
• Dove Men Care Expands Deodorant Range to Capture Rising Demand for Innovation
• CHART 188 Dove Men Care Launches Two New Whole Body Deodorant Fragrances
• Manscaped Builds Engagement by Gamifying the Consumer Journey through Fortnite
• CHART 189 Manscaped Uses Gameplay to Drive Brand Engagement
• CHART 190 Value Sales 2020-2030
• CHART 191 Volume Sales 2020-2030
• CHART 192 Value Sales by Category 2025
• What's Next?
• Gen Z and Millennials to Drive Growth through Holistic Routines
• Threat From Electric Trimmers, While Fragrance-Led Deodorants Can Reshape Product Demand
• CHART 193 Analyst Insight for Men's Grooming
• Science-Backed Skin Care and Inclusivity Unlock New Growth Opportunities
• CHART 194 Forecast Value Sales 2020-2030
• CHART 195 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leaders Retain Positions through Innovation and Acquisition
• CHART 196 Company Shares 2025
• CHART 197 Brand Shares 2025
• Channels
• Target Leverages Influencer Partnerships to Boost Offline Expansion
• Amazon Accelerates Online Sales as Men's Grooming Shifts Digital
• CHART 198 Retail Channels 2020-2025
• Economic Context
• CHART 199 Economic Context for Men's Grooming
• CHART 200 Real GDP Growth 2020-2030
• CHART 201 Inflation 2020-2030
• Consumer Context
• CHART 202 Consumer Context for Men's Grooming
• CHART 203 Population 2020-2030
• CHART 204 Consumer Expenditure 2020-2030
• CHART 205 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN THE US

• Key Data Insights
• 2025 Developments
• Holistic Health and Clean Formulations Drive Oral Care Growth
• Key Industry Trends
• CHART 206 Key Industry Trends for Oral Care
• Industry Performance
• CHART 207 Therabreath Expands into Sensitive Oral Care
• Toothpaste and Whitening Strips Set New Standards for Daily Routines
• CHART 208 Dissolvable Whitening Strips Redefine Tooth Whitening as a Daily Beauty Ritual
• Cocolab and Boka Adapt to Wellness and Prevention Demands
• CHART 209 Target Brings Colourful, Gentle Oral Care to Shelves with Cocolab and Boka Additions
• CHART 210 Value Sales 2020-2030
• CHART 211 Volume Sales 2020-2030
• CHART 212 Value Sales by Category 2025
• What's Next?
• Wellness Trends and Premiumisation to Drive Future Growth
• Players to Use Personalisation by Leveraging Advanced Home Tech Solutions
• CHART 213 Analyst Insight for Oral Care
• Korean Brands Set to Reshape Premiumisation and Engagement
• CHART 214 Forecast Value Sales 2020-2030
• CHART 215 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• The Procter & Gamble Co's Leadership Supported by Innovation in Whitening
• Boka and Therabreath Diversify Portfolios with Targeted Launches
• CHART 216 Company Shares 2025
• CHART 217 Brand Shares 2025
• Channels
• Social Commerce Accelerates Sales of Tooth Whiteners via Tiktok Shop
• Target Introduces Digitally Native Brands to Drive In-Store Growth
• CHART 218 Retail Channels 2020-2025
• Economic Context
• CHART 219 Economic Context for Oral Care
• CHART 220 Real GDP Growth 2020-2030
• CHART 221 Inflation 2020-2030
• Consumer Context
• CHART 222 Consumer Context for Oral Care
• CHART 223 Population 2020-2030
• CHART 224 Consumer Expenditure 2020-2030
• CHART 225 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN THE US

• Key Data Insights
• 2025 Developments
• Medicube Expands into Ulta, Driving Mass Brand Momentum
• Key Industry Trends
• CHART 226 Key Industry Trends for Skin Care
• Industry Performance
• CHART 227 K-Beauty Brands Embrace Omnichannel Strategies after Digital Success
• Roc and Clarins Leverage Ai for Personalised Digital Engagement
• CHART 228 RoC Turns to Gen AI to Improve Shopping Experience and Drive Sales
• L'Oreal Pivots to Longevity Science to Meet Wellness Demand
• CHART 229 L'Oreal Unveils Longevity Integrative Science Initiative in June 2025
• CHART 230 Value Sales 2020-2030
• CHART 231 Volume Sales 2020-2030
• CHART 232 Value Sales by Category 2025
• What's Next?
• K-Beauty Brands to Accelerate Innovation, Challenging Premium Players' Value
• CHART 233 Analyst Insight for Skin Care
• Personalisation and Wellness Initiatives to Drive Premium Repositioning
• CHART 234 Forecast Value Sales 2020-2030
• CHART 235 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Extends Lead as Asian and Mass Brands Disrupt Premium
• CHART 236 Company Shares 2025
• CHART 237 Brand Shares 2025
• Channels
• Amazon and Tiktok Shop Reshape Shopping as Offline Share Falls
• Ulta Accelerates Digital Engagement with Tiktok Shop Debut
• CHART 238 Retail Channels 2020-2025
• Economic Context
• CHART 239 Economic Context for Skin Care
• CHART 240 Real GDP Growth 2020-2030
• CHART 241 Inflation 2020-2030
• Consumer Context
• CHART 242 Consumer Context for Skin Care
• CHART 243 Population 2020-2030
• CHART 244 Consumer Expenditure 2020-2030
• CHART 245 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN THE US

• Key Data Insights
• 2025 Developments
• Rising Daily Use of Multifunctional Spf Products Drives Value Gains
• Key Industry Trends
• CHART 246 Key Industry Trends for Sun Care
• Industry Performance
• CHART 247 By the Beach Debuts at Ulta with Clean SPF Infused Sun Care
• Premiumisation and K-Beauty Innovation
• CHART 248 K Beauty Meets Performance: HAESKN Introduces US-Made Korean Sun Stick
• Inclusivity and Demographic Expansion Drive Sun Care's Reach
• CHART 249 Skinmetal Launches Multifunctional Mineral Sunscreens for Young Men
• CHART 250 Value Sales 2020-2030
• CHART 251 Volume Sales 2020-2030
• CHART 252 Value Sales by Category 2025
• What's Next?
• Innovation and Preventive Health to Drive Future Growth in Us Sun Care
• Fda Reform Unlocks New Uv Filters and Advanced Formats
• CHART 253 Analyst Insight for Sun Care
• Digitalisation and Ai-Driven?Innovation to Accelerate Daily Sun Protection Adoption
• CHART 254 Forecast Value Sales 2020-2030
• CHART 255 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Edgewell Retains Slim Lead as Independent Brands Accelerate Share Gains
• Shin-Etsu Drives Sunscreen Innovation with Advanced Sensory Launches
• CHART 256 Company Shares 2025
• CHART 257 Brand Shares 2025
• Channels
• Amazon Attracts Premium Sun Care Brands as E-Commerce Approaches Parity with Offline Channels
• CHART 258 Retail Channels 2020-2025
• Economic Context
• CHART 259 Economic Context for Sun Care
• CHART 260 Real GDP Growth 2020-2030
• CHART 261 Inflation 2020-2030
• Consumer Context
• CHART 262 Consumer Context for Sun Care
• CHART 263 Population 2020-2030
• CHART 264 Consumer Expenditure 2020-2030
• CHART 265 Population by Generation 2025
• Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN THE US

• Key Data Insights
• 2025 Developments
• Mass Bath and Shower Launches Entice Consumers Amid Cautious Spending
• Key Industry Trends
• CHART 21 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• Skin Care Drives Mass Beauty Growth as Brands Embrace Masstige and Multifunctional Formats
• Medicube Expands In-Store Presence after Digital-First K-Beauty Success
• CHART 22 K-Beauty Brands Like Medicube Embrace Omnichannel Strategies after Digital Success
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• Korean Brands to Drive Hybrid Beauty as Us Shoppers Seek Minimalism
• Hydrating Skin Care to Retain Top Spot as Bath and Shower Accelerates
• CHART 25 Analyst Insight for Mass Beauty and Personal Care
• Digital Delivery to Reshape Consumer Expectations
• CHART 26 Forecast Value Sales 2020-2030
• CHART 27 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Defends Lead as Masstige Launches Drive Brand Loyalty
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025
• Economic Context
• CHART 30 Economic Context for Mass Beauty and Personal Care
• CHART 31 Real GDP Growth 2020-2030
• CHART 32 Inflation 2020-2030
• Consumer Context
• CHART 33 Consumer Context for Mass Beauty and Personal Care
• CHART 34 Population 2020-2030
• CHART 35 Consumer Expenditure 2020-2030
• CHART 36 Population by Generation 2025
• Country Reports Disclaimer