PUBLISHER: Euromonitor International | PRODUCT CODE: 2083214
PUBLISHER: Euromonitor International | PRODUCT CODE: 2083214
Snacks in Malaysia
Snacks in Malaysia is anticipated to deliver value growth of 5% in 2026, outperforming several mature Asia Pacific peers despite flat volumes, as manufacturers leverage affordable innovation and multi-pack strategies to retain price-sensitive consumers facing stagnant incomes and higher living costs. Strong government cash aid for packaged food and rising household food expenditure are underscoring the attractiveness of snacks as essential and accessible staples, especially among larger househol...
Euromonitor International's Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Urc Snack Foods Drives Affordable Innovation as Shoppers Trade Down
CHART 2 Manufacturers Are Offering New Products at Affordable Prices to Capture the Mass Market
Maestro Swiss and Nestle Expand Snacking Occasions with Innovation
CHART 3 Local Players Are Venturing into New Categories to Expand Snacking Occasions
Khee San and Urc Win Mass Appeal with Functional, Value-Led Launches
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Government Support for Packaged Food Sustains Affordability and Drives Volume
Modern Retail Shifts and Pack-Size Strategies Reshape Consumer Access
CHART 6 Forecast Value Sales 2021-2031
CHART 7 Forecast Value Sales by Category 2026-2031
Competitive Landscape
CHART 8 Analyst Insight for Snacks
Nestle and Mondelez Secure Shelf Dominance as New Launches Intensify Rivalry
CHART 9 Company Shares 2026
CHART 10 Brand Shares 2026
Channels
Small Local Grocers Extend Reach as Brands Leverage Rural Access
E-Commerce Growth Plateaus as Shoppers Stick with Nearby Stores
CHART 11 Retail Channels 2021-2026
Products
Urc Snack Foods and Khee San Drive Affordability with Multi-Pack Launches
Maestro Swiss and Nestle Expand Snacking Moments with Cross-Category Launches
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real GDP Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Munchworld Marketing Drives New Product Launches to Win Shelf Space
- CHART 19 URC Launches New Crunchy Cracker to Celebrate Chinese New Year
- Maestro Swiss Chocolate Expands into Biscuits to Broaden Snacking Occasions
- CHART 20 Vico Extends beyond a Malt Drink into Biscuit Sticks
- Government Support and Evolving Tastes Underpin Demand for Affordable Snacks
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Government Cash Aid Boosts Sweet Biscuits' Consumption and Accessibility
- New Flavour Launches and Health-Driven Reformulations Stimulate Demand
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- CHART 26 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- Munchworld Marketing Secures Lead through Innovation and Retailer Partnerships
- CHART 27 Company Shares 2026
- CHART 28 Brand Shares 2026
- Channels
- Small Local Grocers Extend Their Reach through Lower Listing Fees
- Retail E-Commerce Faces Hurdles as Physical Stores Prevail
- CHART 29 Retail Channels 2021-2026
- Products
- Maestro Swiss Chocolate Enters Biscuits to Capture New Snacking Moments
- Munchworld Marketing Sustains Leadership with Continuous Flavour Launches
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real GDP Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN MALAYSIA
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Urc Snack Foods Drives Affordable Multi-Packs to Boost Household Sharing
- CHART 37 Cloud 9 Crispykrunch Launched in 2025 to Capture Price-Conscious Shoppers
- Nestle Expands Snacking Occasions to Capture Workplace Consumption
- CHART 38 Nestle Taps into New Snacking Moments with the Launch of Milo Bites Double Choc
- Countlines Maintain Lead, as Volume Sales Stabilise
- CHART 39 Value Sales 2021-2031
- CHART 40 Volume Sales 2021-2031
- CHART 41 Value Sales by Category 2026
- What's Next?
- Convenience Retailers Narrow Product Displays as Trade Discounts Drive Listings
- Countlines Set to Maintain Their Lead, as Boxed Assortments to Accelerate Growth
- CHART 42 Forecast Value Sales 2021-2031
- CHART 43 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- CHART 44 Analyst Insight for Chocolate Confectionery
- Nestle Leverages Retail Partnerships and Promotions to Sustain Lead
- CHART 45 Company Shares 2026
- CHART 46 Brand Shares 2026
- Channels
- Small Brands Drive Supermarket Growth by Bypassing High Fees
- E-Commerce Lags as Perishability Limits Online Sales
- CHART 47 Retail Channels 2021-2026
- Products
- Urc Snack Foods and Nestle Respond to Price Pressures with New Pack Strategies
- Retailers Intensify Shelf Space Competition as Brands Adjust Formats
- Affordable Innovation and New Occasions Reshape Competitive Dynamics
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real GDP Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN MALAYSIA
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Gum Sees Steep Contraction Amid Weakening Demand
- Consumers Reduce Gum Purchases as Non-Essential Spending Contracts
- CHART 55 New Packaging and Flavours Help to Stimulate Gum Demand in Malaysia
- CHART 56 Value Sales 2021-2031
- CHART 57 Volume Sales 2021-2031
- CHART 58 Value Sales by Category 2026
- What's Next?
- Parents Restrict Bubble Gum Purchases, Leading to Reduced Shelf Presence
- Retailers Favour Convenience and Forecourt Channels as Demand Weakens
- CHART 59 Forecast Value Sales 2021-2031
- CHART 60 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- CHART 61 Analyst Insight for Gum
- Wrigley Co Launches New Formats to Defend Shelf Dominance
- CHART 62 Company Shares 2026
- CHART 63 Brand Shares 2026
- Channels
- Small Local Grocers Drive Impulse Gum Purchases through Accessibility
- E-Commerce Fails to Gain Traction as Physical Stores Meet Demand
- CHART 64 Retail Channels 2021-2026
- Economic Context
- CHART 65 Economic Context for Gum
- CHART 66 Real GDP Growth 2021-2031
- CHART 67 Inflation 2021-2031
- Consumer Context
- CHART 68 Consumer Context for Gum
- CHART 69 Population 2021-2031
- CHART 70 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN MALAYSIA
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 71 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Retail Value Sales Improve, Despite Stagnant Volume Sales
- Gummies and Jellies Retain Volume Lead Ahead of Boiled Sweets
- Khee San Food Industries Leverages Value Positioning to Outmanoeuvre Competitors
- CHART 72 Value Sales 2021-2031
- CHART 73 Volume Sales 2021-2031
- CHART 74 Value Sales by Category 2026
- What's Next?
- Brands Respond to Price Concerns with Affordable, Innovative Launches
- Packaging and Digital Engagement Drive Impulse Purchases and Brand Differentiation
- Health and Affordability Reshape Product Development and Purchasing Decisions
- CHART 75 Forecast Value Sales 2021-2031
- CHART 76 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- CHART 77 Analyst Insight for Sugar Confectionery
- Perfetti Van Melle Group Leverages Innovation and Display to Retain Lead
- CHART 78 Company Shares 2026
- CHART 79 Brand Shares 2026
- Channels
- Small Local Grocers Boost Impulse Sales through Proximity and Pack Variety
- CHART 80 Retail Channels 2021-2026
- Products
- Khee San Food Industries Launches Affordable Lollipops to Capture Cautious Spenders
- Perfetti Van Melle and Amos Sweet Inc Sustain Brand Strength through Innovation and Display
- Value-Driven Innovation and Targeted Retail Drive Resilience in Challenging Times
- Economic Context
- CHART 81 Economic Context for Sugar Confectionery
- CHART 82 Real GDP Growth 2021-2031
- CHART 83 Inflation 2021-2031
- Consumer Context
- CHART 84 Consumer Context for Sugar Confectionery
- CHART 85 Population 2021-2031
- CHART 86 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN MALAYSIA
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 87 Key Industry Trends for Ice Cream
- Industry Performance
- Fraser and Neave Holdings Drives Value Growth through Affordable Innovation
- CHART 88 Magnolia Launches a New Flavour, Magnolia Almond Crush
- Magnum, Nestle and F&N Launch Affordable Variants to Expand Shelf Presence
- CHART 89 Magnum Launches New Cornetto Apple Crumble Flavour at 7-Eleven Malaysia
- Farm Fresh Accelerates Innovation with Rapid New Launches
- CHART 90 Value Sales 2021-2031
- CHART 91 Volume Sales 2021-2031
- CHART 92 Value Sales by Category 2026
- What's Next?
- Impulse Ice Cream Set to Maintain Its Lead as Competition for Shelf Space Intensifies
- Plant-Based Options Gain Traction as Health and Affordability Trends Converge
- CHART 93 Forecast Value Sales 2021-2031
- CHART 94 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- CHART 95 Analyst Insight for Ice Cream
- Farm Fresh Accelerates Share Gains as Leaders Defend with Innovation
- CHART 96 Company Shares 2026
- CHART 97 Brand Shares 2026
- Channels
- Small Local Grocers Expand Reach by Leveraging Proximity and Broad Brand Choice
- Retail E-Commerce Struggles to Gain Traction as Immediate Consumption Drives Store Visits
- Foodservice Pricing Prompts Shift Towards Retail as Value-Conscious Shoppers Seek Savings
- CHART 98 Retail Channels 2021-2026
- Products
- Fraser and Neave Holdings Targets Value-Conscious Shoppers with Affordable Impulse Options
- Magnum, Nestle and Farm Fresh Expand Shelf Presence with Rapid New Launches
- Economic Context
- CHART 99 Economic Context for Ice Cream
- CHART 100 Real GDP Growth 2021-2031
- CHART 101 Inflation 2021-2031
- Consumer Context
- CHART 102 Consumer Context for Ice Cream
- CHART 103 Population 2021-2031
- CHART 104 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN MALAYSIA
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 105 Key Industry Trends for Savoury Snacks
- Industry Performance
- Flavour Innovation and Supportive Economic Conditions Drive Continued Growth
- Munchworld Marketing and Mayora Drive Healthier and Novel Snack Options
- CHART 106 New Spicy Savoury Snacks Help to Boost Sales
- Munchy's and Jacob's Extend Demand with Multigrain and Fibre Launches
- CHART 107 Munchy's Enters the Crisp Category in Malaysia
- CHART 108 Value Sales 2021-2031
- CHART 109 Volume Sales 2021-2031
- CHART 110 Value Sales by Category 2026
- What's Next?
- Munchworld Marketing Shifts From Biscuits to Puffed Snacks to Drive Portfolio Expansion
- Salty Snacks to Lead Volume Sales, While Potato Chips to Capture Fastest Value Growth
- CHART 111 Forecast Value Sales 2021-2031
- CHART 112 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- CHART 113 Analyst Insight for Savoury Snacks
- Mondelez Drives Share Gains with Flavour Launches and Distribution Strength
- CHART 114 Company Shares 2026
- CHART 115 Brand Shares 2026
- Channels
- Small Local Grocers Drive Volume as Convenience Stores Gain Share
- Delivery Challenges Limit E-Commerce Growth for Savoury Snacks
- CHART 116 Retail Channels 2021-2026
- Products
- Mondelez and Mamee-Double Decker Boost Sales with Spicy Launches
- Munchworld Marketing and Mayora Expand Portfolios with Novel Tastes and Healthier Options
- Government Cash Aid and Product Innovation Underpin Strong Demand for Savoury Biscuits
- Economic Context
- CHART 117 Economic Context for Savoury Snacks
- CHART 118 Real GDP Growth 2021-2031
- CHART 119 Inflation 2021-2031
- Consumer Context
- CHART 120 Consumer Context for Savoury Snacks
- CHART 121 Population 2021-2031
- CHART 122 Population by Generation 2026
- Country Reports Disclaimer
