PUBLISHER: Euromonitor International | PRODUCT CODE: 2107192
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107192
Snacks in Germany
Snacks in Germany is set to record strong value growth of 5% in 2025, rising to EUR29.7 billion, despite stagnating or declining volumes across various categories. This reflects a shift to defensive purchasing as consumers face higher energy costs and heightened price sensitivity, with a pronounced focus on affordability and health. The environment remains attractive for agile brands and retailers that can blend innovation, health benefits, and value, as demand consolidates around private label...
Euromonitor International's Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Price Sensitivity and Inflation Drive a Defensive Shift in German Snacks
CHART 2 Rossmann Launches Private Label Matcha Chocolate
Affordability and the Stapling of Snacks Drive Private Label Innovation
Functional Ingredients and Gut Health Reshape the German Snacks Landscape
CHART 3 Share Protein Bites Feature Additional Fibre
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Economic Uncertainty, Affordability and Supply Chain Resilience
Functional Ingredients and Health-Conscious Snacking
CHART 6 Analyst Insight for Snacks
Indulgence, Exotic Flavours and Nostalgic Comfort
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Ferrero Maintains Leadership as Private Label Pressures Brands
CHART 9 Company Shares 2026
CHART 10 Brand Shares 2026
Channels
Discounters Extends Lead as Price Pressures Shift Shopper Habits
Retail E-Commerce Struggles to Scale as Offline Giants Dominate
CHART 11 Retail Channels 2021-2026
Products
Balancing Functional Benefits with Experiential Indulgence
Strategic Pack Sizing and Rapid Flavour Adaptation
Shifting Brand Loyalty and the Rise of Retail Gatekeepers
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GERMANY
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Koro Leverages Direct-To-Consumer Scale to Drive Sales Amid Inflation
- CHART 19 D2c Brand Koro Is Successfully Expanding
- Sweet Biscuits Retains Lead but Faces Mounting Pressure From Health Scrutiny
- Bae Bites Disrupts with Fibre-Rich Innovation as Consumers Seek Functional Snacks
- CHART 20 Protein and Fibre-Based Snack Bar Bae Bites Launches Online
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Protein and Fibre Are Here to Stay
- Consumers to Become Increasingly Selective as Classic Brands Adapt
- CHART 24 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- Snack Bars and Fruit Snacks Set to Continue to Perform Strongly
- CHART 25 Forecast Value Sales 2021-2031
- CHART 26 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Heritage Brands Leverage Nostalgia While Koro Accelerates Innovation
- CHART 27 Company Shares 2026
- CHART 28 Brand Shares 2026
- Channels
- Discounters Sustain Lead as Value Focus Drives Shopper Loyalty
- E-Commerce Growth Rises as Fruit Snacks Thrive Online
- CHART 29 Retail Channels 2021-2026
- Products
- Shifting Distribution Channels and Digital Community Building
- Agile New Entrants Challenge Established Heritage Brands
- Rebalancing Market Power and Future Growth Strategies
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN GERMANY
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Rewe Expands Premium Chocolate Offering to Capture Value-Driven Shoppers
- CHART 37 Private Label Expands into Premium Seasonal Chocolate Offerings
- Multipower Leverages Collagen Trend to Access Health-Conscious Women
- Shrinkflation Strategy and Price Hikes Drive Backlash
- CHART 38 Collagen Enters Mainstream as Multipower Launches Chocolate with Specific Functionality
- CHART 39 Value Sales 2021-2031
- CHART 40 Volume Sales 2021-2031
- CHART 41 Value Sales by Category 2026
- What's Next?
- Value Growth to Be Driven by Price Increases and Functional Innovation
- Tablets to Maintain Leadership While Countlines Drive Growth
- CHART 42 Analyst Insight for Chocolate Confectionery
- Retailers' Focus on Added Value Reshapes Consumer Loyalty
- CHART 43 Forecast Value Sales 2021-2031
- CHART 44 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Ferrero Retains Leadership Despite Losing Share to Private Label
- CHART 45 Company Shares 2026
- CHART 46 Brand Shares 2026
- Channels
- Discounters Attract Price-Conscious Shoppers as Economic Pressure Rises
- Bulk-Buying and Urban Demand Shape Niche Online Sales
- CHART 47 Retail Channels 2021-2026
- Products
- Shifting Consumer Priorities Dictate New Development Strategies
- Functional Formulations and Seasonal Flavour Profiles Emerge
- Retailer Agility Reshapes Competitive Dynamics and Shelf Space
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real Gdp Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN GERMANY
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Impulse Purchases and Sugar-Free Formulations Drive Strong Performance in Gum
- Functional Benefits and Oral Care Positioning Drive Chewing Gum Dominance
- Dontodent Sets New Benchmarks for Private Label Gum
- CHART 55 Dm Private Label Focuses on Flavour Experimentation
- CHART 56 Value Sales 2021-2031
- CHART 57 Volume Sales 2021-2031
- CHART 58 Value Sales by Category 2026
- What's Next?
- Health Positioning to Drive Innovation as Impulse Habits Evolve
- Functional and Sustainable Launches Attract Health-Focused and Eco-Aware Shoppers
- CHART 59 Analyst Insight for Gum
- Discounters and Drugstores Win Shoppers with Value, Visibility and Convenience
- CHART 60 Forecast Value Sales 2021-2031
- CHART 61 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Wrigley Retains Dominance through Distribution and Brand Recognition
- CHART 62 Company Shares 2026
- CHART 63 Brand Shares 2026
- Channels
- Discounters Sustain Impulse-Driven Sales with Competitive Pricing
- E-Commerce Remains Marginal as Impulse Buys Drive Offline Dominance
- CHART 64 Retail Channels 2021-2026
- Products
- Sustainability and Clean Label Formulations Shape New Product Development
- Plant-Based Bases and Interactive Packaging Elevate the Chewing Experience
- Eco-Conscious Strategies Redefine Competitive Boundaries and Brand Loyalty
- Economic Context
- CHART 65 Economic Context for Gum
- CHART 66 Real Gdp Growth 2021-2031
- CHART 67 Inflation 2021-2031
- Consumer Context
- CHART 68 Consumer Context for Gum
- CHART 69 Population 2021-2031
- CHART 70 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN GERMANY
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 71 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Value Growth Driven by Premiumisation Despite Volume Decline
- Gummies and Jellies Hold Ground, While Medicated Confectionery Rises
- Acceleration of Value-Led Innovation in Functional Gummies
- CHART 72 Nutriluv Distributon Expands to Dm
- CHART 73 Value Sales 2021-2031
- CHART 74 Volume Sales 2021-2031
- CHART 75 Value Sales by Category 2026
- What's Next?
- Blurring the Boundaries between Snacking and Consumer Health through Functional Ingredients
- Anticipated Sugar Tax to Accelerate Health-Driven Reformulations
- CHART 76 Analyst Insight for Sugar Confectionery
- Premiumisation and Nostalgia to Drive Value Amidst Market Polarisation
- CHART 77 Forecast Value Sales 2021-2031
- CHART 78 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Haribo and Storck Blend Nostalgia and Innovation to Defend Leadership
- CHART 79 Company Shares 2026
- CHART 80 Brand Shares 2026
- Channels
- Discounters Strengthen Value Appeal as Shoppers Seek Savings
- E-Commerce Remains Niche as Discounters Set Pace
- CHART 81 Retail Channels 2021-2026
- Products
- Navigating Regulatory Pressures and Dietary Shifts
- Plant-Based Expansions and Flavour Diversification
- Channel Evolution and Strict Demographic Targeting
- Economic Context
- CHART 82 Economic Context for Sugar Confectionery
- CHART 83 Real Gdp Growth 2021-2031
- CHART 84 Inflation 2021-2031
- Consumer Context
- CHART 85 Consumer Context for Sugar Confectionery
- CHART 86 Population 2021-2031
- CHART 87 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN GERMANY
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 88 Key Industry Trends for Ice Cream
- Industry Performance
- Multisensory Innovation and Resilient Demand Drive German Ice Cream Growth
- Portion Control and Mini Formats Drive Affordability in Take-Home Ice Cream
- CHART 89 Affordable Indulgence in Mini Format
- Premiumisation and Plant-Based Innovation Drive Market Polarisation
- CHART 90 Artisanal Premium Ice Cream Enters Mainstream Grocery Retail
- CHART 91 Value Sales 2021-2031
- CHART 92 Volume Sales 2021-2031
- CHART 93 Value Sales by Category 2026
- What's Next?
- Promotions and Targeted Pricing to Sustain Treat Occasions Amid Caution
- Artisanal and Premium Brands to Intensify Competition with Multisensory Appeal
- CHART 94 Analyst Insight for Ice Cream
- Plant-Based Innovation to Outpace Category Growth
- CHART 95 Forecast Value Sales 2021-2031
- CHART 96 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Magnum Icc Defends Leadership as Rivals Innovate on Texture and Snacking
- CHART 97 Company Shares 2026
- CHART 98 Brand Shares 2026
- Channels
- Discounters Extend Lead as Price Focus Drives Format Choices
- E-Commerce Secures Niche as Take-Home Purchases Stay Offline
- CHART 99 Retail Channels 2021-2026
- Products
- Interactive Packaging and Customisation Shape New Product Development
- Patented Formats and Co-Branding Elevate the Snacking Experience
- Strategic Investments in Proprietary Design Redefine Competitive Dynamics
- Economic Context
- CHART 100 Economic Context for Ice Cream
- CHART 101 Real Gdp Growth 2021-2031
- CHART 102 Inflation 2021-2031
- Consumer Context
- CHART 103 Consumer Context for Ice Cream
- CHART 104 Population 2021-2031
- CHART 105 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN GERMANY
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 106 Key Industry Trends for Savoury Snacks
- Industry Performance
- Value-Led Growth and Health Trends Sustain Savoury Snacks Amid Price Pressures
- Ultje Responds to Health-Conscious Demand by Expanding Protein-Rich Nut Lines
- CHART 107 Ultje Emphasises Benefits of Nuts and Seeds in Daily Nutrition
- Funny Frisch Chili Cheese Attracts Younger Snackers with Foodservice-Inspired Flavours
- CHART 108 Popular Chili Cheese Sauce Enters Retail as a Chips Flavour
- CHART 109 Value Sales 2021-2031
- CHART 110 Volume Sales 2021-2031
- CHART 111 Value Sales by Category 2026
- What's Next?
- Brands to Elevate Value with Health, Flavour and Personalisation to Counter Price Sensitivity
- Nuts to Leverage Healthy Positioning While Pulse-Based Snacks Will Attract New Buyers
- CHART 112 Analyst Insight for Savoury Snacks
- Personalised Offers and Health-Led Reformulations to Reshape Consumer Expectations
- CHART 113 Forecast Value Sales 2021-2031
- CHART 114 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Intersnack Leverages Brand Strength and Distribution to Sustain Lead
- CHART 115 Company Shares 2026
- CHART 116 Brand Shares 2026
- Channels
- Discounters Retains Lead as Price Pressures Persist
- E-Commerce Faces Limits as Offline Stores Retain Shopper Loyalty
- CHART 117 Retail Channels 2021-2026
- Products
- Digital Engagement and Premiumisation Shape New Product Development
- Creator-Led Launches and Portfolio Diversification Take Centre Stage
- Heightened Competition and Shifting Market Share Dynamics
- Economic Context
- CHART 118 Economic Context for Savoury Snacks
- CHART 119 Real Gdp Growth 2021-2031
- CHART 120 Inflation 2021-2031
- Consumer Context
- CHART 121 Consumer Context for Savoury Snacks
- CHART 122 Population 2021-2031
- CHART 123 Population by Generation 2026
- Country Reports Disclaimer
