PUBLISHER: Euromonitor International | PRODUCT CODE: 2092357
PUBLISHER: Euromonitor International | PRODUCT CODE: 2092357
Snacks in China
Snacks in China is expected to advance to CNY488,071 million in retail value in 2026, expanding by 2%, yet reflecting a shift towards cautious consumption and greater selectivity in spending. The landscape remains highly competitive and fragmented, with no player holding more than a 3% share. The route to growth is defined by a focus on affordability, regional flavour authenticity, and channel innovation, particularly as supermarkets cedes share to discounters, food/drinks/tobacco specialists, a...
Euromonitor International's Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Demand for Affordability Impacts Pack Sizes and Retail Channels
Savoury Snacks Gains Ground as Spicy Innovation Redefines Indulgence
Emerging Brands and Multinationals Adjust Strategies to Secure Value Share
CHART 2 Snacks Discount Stores Boost Small Pack Chocolate and Emerging Value Brands
CHART 3 Value Sales 2021-2031
CHART 4 Value Sales by Category 2026
What's Next?
Ice Cream Brands Will Leverage Indulgent Experiences for Growth
CHART 5 Analyst Insight for Snacks
Portion Control and Permissible Indulgence Expected to Shape Snacks Innovation
Social Commerce Platforms to Accelerate Growth and Reshape Purchasing Behaviour
CHART 6 Forecast Value Sales 2021-2031
CHART 7 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Highly Fragmented Competitive Landscape for Snacks, Led by Mondelez
Mars Expands Its Reach to Savoury Snacks with Kellanova and Flavour Innovation
CHART 8 Company Shares 2026
CHART 9 Brand Shares 2026
Channels
Snacks Discount Stores Gain Share as Supermarkets Loses Relevance
Retail E-Commerce Captures High-Frequency Impulse Demand with Rapid Delivery
CHART 10 Retail Channels 2021-2026
Products
Flavour and Distribution Are Two Areas of Innovation
CHART 11 Yanjinpuzi Expands the Spicy Snacks Frontier through Sesame Paste-Led Flavour Innovation
Yanjinpuzi and Golden Monkey Innovate in Savoury Snacks and Chocolate Confectionery, Respectively
Recent Developments Reshape the Competitive Dynamics
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CHINA
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Value Sales Stagnate as Health Concerns, Falling Population, and Search for Value Impact Sales
- Large Family Packs and Bulk Deals Drive Sales of Sweet Biscuits
- CHART 19 Manufacturers Use Changes in Pack Size to Offer Consumers a Sense of Better Value for Money
- Manufacturers Adapt to New Meal Replacement Trend
- CHART 20 Sweet Biscuits, Snack Bars and Fruit Snacks Reimagined for Fullness and Nutrition
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Brands Will Reformulate with Less Sugar as Consumers Demand Healthier Choices
- CHART 24 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- Sweet Biscuits Set to Maintain Leadership, but Will Face Slow Volume Growth From Stagnant Innovation
- Snack Bars to See Volumes Accelerate Due to Functional Benefits and Meal Replacement Positioning
- CHART 25 Forecast Value Sales 2021-2031
- CHART 26 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mondelez Leverages Trust and Portfolio Strength to Outpace Rivals
- CHART 27 Company Shares 2026
- CHART 28 Brand Shares 2026
- Channels
- Food Specialists Outperform as Value Strategies Win Cautious Shoppers
- Tmall, Jd.Com and Douyin Shape Online Snacking with Impulse and Function
- CHART 29 Retail Channels 2021-2026
- Products
- Shifting Formats and Channel-Specific Engineering
- Reformulation and Portfolio Diversification
- Strategic Realignment and Competitive Pressures
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN CHINA
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Snacks Discount Stores Elevate Small Brands and New Pack Formats
- Boxed Assortments Outperforms as Variety and Innovation Attract Consumers
- Golden Monkey Redefines Indulgence with Multi-Ingredient Chocolate Innovation
- CHART 37 Golden Monkey Expands "Chocolate-Plus" Formats through Multi-Ingredient Innovation
- CHART 38 Value Sales 2021-2031
- CHART 39 Volume Sales 2021-2031
- CHART 40 Value Sales by Category 2026
- What's Next?
- Discount Snack Shops and O2o Platforms to Reshape Product Strategies for Sustained Growth
- Boxed Assortments Will Extend Its Leadership While Countlines Is Set to See Pack Innovation
- CHART 41 Analyst Insight for Chocolate Confectionery
- Health-Driven Innovation and Storytelling Expected to Redefine Consumer Engagement
- CHART 42 Forecast Value Sales 2021-2031
- CHART 43 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Ferrero Gains Ground with Quality and Distribution as Mars Yields Share
- CHART 44 Company Shares 2026
- CHART 45 Brand Shares 2026
- Channels
- Snacks Discount Stores Attract Value Seekers While Supermarkets Declines Significantly
- Maturing Retail E-Commerce Faces Slower Growth as Impulse Shifts Offline
- CHART 46 Retail Channels 2021-2026
- Products
- Shifting Consumer Preferences and Format Evolution
- Multi-Textural Concepts and Channel-Specific Offerings
- Competitive Realignment and Strategic Adaptation
- CHART 47 Snacks Discount Stores Boost Sales of Small-Pack Chocolate and Emerging Value Brands
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real Gdp Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN CHINA
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Limited Growth Due to Maturity of Consumption Habits
- Respawn Redefines Usage Occasions with Gaming-Led Positioning
- CHART 55 Mars' Respawn Gum Targets Gaming as a Dedicated Usage Scenario
- Chewing Gum Maintains Its Lead as Bubble Gum Stabilises after Volume Decline
- CHART 56 Value Sales 2021-2031
- CHART 57 Volume Sales 2021-2031
- CHART 58 Value Sales by Category 2026
- What's Next?
- Move Towards Smaller Packs Sizes to Meet Impulse, On-The-Go Demand
- Chewing Gum Will Leverage Functional Cues to Secure Its Lead
- Functional Benefits Set to Drive Business Adaptation
- CHART 59 Forecast Value Sales 2021-2031
- CHART 60 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Doublemint Sustains Leadership through Brand Strength and Partnerships
- CHART 61 Company Shares 2026
- CHART 62 Brand Shares 2026
- Channels
- Convenience Stores Captures Demand as Supermarkets Loses Impulse Sales
- Online Growth Slows and Retail E-Commerce Loses Momentum in Gum
- CHART 63 Retail Channels 2021-2026
- Products
- Mars Targets Gaming Needs with Functional, Sugar-Free Gum
- Cross-Industry Partnerships and Targeted Formats Shape Future Growth
- Economic Context
- CHART 64 Economic Context for Gum
- CHART 65 Real Gdp Growth 2021-2031
- CHART 66 Inflation 2021-2031
- Consumer Context
- CHART 67 Consumer Context for Gum
- CHART 68 Population 2021-2031
- CHART 69 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN CHINA
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 70 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Despite Innovation, Demographic Factors and Rising Health Awareness Drive Decline
- Medicated Formats Expand as Traditional Sugar Confectionery Loses Relevance
- CHART 71 Huajuhong Gummies Go Viral, Accelerating the Shift to Daily Functional Snacking
- Sour Strip Gummies Engage Gen Z with Sensory-Led Experiences
- CHART 72 Value Sales 2021-2031
- CHART 73 Volume Sales 2021-2031
- CHART 74 Value Sales by Category 2026
- What's Next?
- Snacks Discount Stores to Drive Private Label Gains at the Value End of the Market
- CHART 75 Analyst Insight for Sugar Confectionery
- Other Sugar Confectionery Is Expected to Dominate, but Functional Launches Will Gain the Most Traction
- Sugar-Free Innovation and Permissible Indulgence to Reshape Brand Relevance
- CHART 76 Forecast Value Sales 2021-2031
- CHART 77 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Amos Food Sees Share Gains with Innovative Gummies, but the Leaders Remain Solid
- CHART 78 Company Shares 2026
- CHART 79 Brand Shares 2026
- Channels
- Snacks Discount Stores Accelerate Impulse Purchases with Value-Led Formats
- Online Channels Face Limited Growth as In-Person Impulse Remains Dominant
- CHART 80 Retail Channels 2021-2026
- Products
- Shifting Consumer Priorities Fuel New Formats
- Blending Tradition with Sensory Engagement
- Strategic Pivots and Elevated R&D Standards
- Economic Context
- CHART 81 Economic Context for Sugar Confectionery
- CHART 82 Real Gdp Growth 2021-2031
- CHART 83 Inflation 2021-2031
- Consumer Context
- CHART 84 Consumer Context for Sugar Confectionery
- CHART 85 Population 2021-2031
- CHART 86 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN CHINA
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 87 Key Industry Trends for Ice Cream
- Industry Performance
- Volume and Value Growth Evident, Although Consumer Sentiment Remains Cautious
- Impulse Ice Cream Maintains Leadership While the Take-Home Format Accelerates
- CHART 88 Aldi Teams up with Yili to Sell One of Its Best-Value Products
- Yoplait'S Greek Yoghurt Launch Brings Health Focus to Dairy Innovation
- CHART 89 Yoplait Launches Greek Yoghurt Ice Cream in China
- CHART 90 Value Sales 2021-2031
- CHART 91 Volume Sales 2021-2031
- CHART 92 Value Sales by Category 2026
- What's Next?
- Modest Growth Expected as Benefit of Innovation Outweighs Health and Demographic Pressures
- CHART 93 Analyst Insight for Ice Cream
- Shifting Consumption Expected to Drive Strongest Growth for Take-Home Ice Cream
- Multipack Portion Downsizing to Address Wellness Concerns and Affordability
- CHART 94 Forecast Value Sales 2021-2031
- CHART 95 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Yili and Wall's Sustain Leadership through Innovation and Channel Expansion
- Magnum and Cornetto Drive Demand with Layered Innovation and Experiential Marketing
- CHART 96 Company Shares 2026
- CHART 97 Brand Shares 2026
- Channels
- Small Local Grocers Defends Leadership While Convenience Stores Also Remains Popular
- Snacks Specialist Shops Attract Ice Cream Brands with Broad Product Assortments
- O2o Integration Accelerates Online Ice Cream Sales and Impulse Purchasing
- CHART 98 Retail Channels 2021-2026
- Products
- Multi-Sensory Formats and Experiential Indulgence
- Strategic Differentiation and Market Positioning
- Adapting Portfolios for Evolving Lifestyle Demands
- Economic Context
- CHART 99 Economic Context for Ice Cream
- CHART 100 Real Gdp Growth 2021-2031
- CHART 101 Inflation 2021-2031
- Consumer Context
- CHART 102 Consumer Context for Ice Cream
- CHART 103 Population 2021-2031
- CHART 104 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN CHINA
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 105 Key Industry Trends for Savoury Snacks
- Industry Performance
- Solid Growth Despite Rising Expenditure on Food Essentials and Cautious Spending
- Regional Spice Profiles Spark Strong Gains for Other Savoury Snacks
- CHART 106 Spicy Flavours Are Widespread throughout Savoury Snacks in China
- Value-Driven Variety Packs Attract Budget-Conscious Snackers
- CHART 107 Affordability through Savoury Snacks Product Mix
- CHART 108 Value Sales 2021-2031
- CHART 109 Volume Sales 2021-2031
- CHART 110 Value Sales by Category 2026
- What's Next?
- Authentic Local Flavours to Drive Regional Snack Innovation and Differentiation
- Culturally Resonant Products Expected to Boost Incremental Consumption
- Portable Packaging and Local Storytelling Expected to Unlock New Consumption Moments
- CHART 111 Analyst Insight for Savoury Snacks
- CHART 112 Forecast Value Sales 2021-2031
- CHART 113 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Weilong Accelerates Growth with Small Packs and Local Flavours
- CHART 114 Company Shares 2026
- CHART 115 Brand Shares 2026
- Channels
- Warehouse Clubs and Snacks Discounters Attract Value-Driven Shoppers
- Growth in Retail E-Commerce Loses Pace as Offline Channels Refine Value Strategy
- CHART 116 Retail Channels 2021-2026
- Products
- Evolving Consumption Occasions and Sensory Indulgence
- Strategic Packaging and Portfolio Diversification
- Competitive Shifts and Channel Transformation
- Economic Context
- CHART 117 Economic Context for Savoury Snacks
- CHART 118 Real Gdp Growth 2021-2031
- CHART 119 Inflation 2021-2031
- Consumer Context
- CHART 120 Consumer Context for Savoury Snacks
- CHART 121 Population 2021-2031
- CHART 122 Population by Generation 2026
- Country Reports Disclaimer
