PUBLISHER: Euromonitor International | PRODUCT CODE: 2092362
PUBLISHER: Euromonitor International | PRODUCT CODE: 2092362
Snacks in Indonesia
Snacks in Indonesia continue to demonstrate resilience growth in 2026, underpinned by rising household expenditure on food and the ongoing appeal of accessible indulgence amid economic caution. The landscape remains competitive, as leading players sustain their positions through broad distribution, established brands and incremental innovation, while new entrants drive marketing intensity and flavour experimentation. Growth is driven by a combination of affordable innovation, emotionally resonan...
Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Consumer Insight-Driven Marketing Strategies Sustain Growth Amid Cautious Spending
Accessibility and Affordability Strategies Fuel Steady Demand
Chilli-Forward Flavour Innovation Sparks Repeat Trial and Social Sharing
CHART 2 Value Sales 2021-2031
CHART 3 Value Sales by Category 2026
What's Next?
Impulse Buys, Smaller Pack Sizes and New Flavours to Refresh Growth Momentum
Spicy Flavour Launches and Health-Consciousness to Drive Value Growth
CHART 4 Analyst Insight for Snacks
Emotional Marketing and Digital Buzz Sustain Impulse Purchases
CHART 5 Forecast Value Sales 2021-2031
CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Mayora Indah Tbk Pt and Garudafood Group Maintain Snacks Leadership
Brand Power Fuels Pepsico'S Indonesian Comeback
Agility and Distribution Take Centre Stage in Snack Innovation
CHART 7 Company Shares 2026
CHART 8 Brand Shares 2026
Channels
Small Local Grocers Sustain Daily Impulse Snacking with Wide Reach
Convenience Stores Maintain Relevance through Aggressive Expansion and Launches
Alfagift and Klik Indomaret Drive E-Commerce Adoption with Fast Delivery
Mixue and Ai-Cha Tap Foodservice Momentum
CHART 9 Retail Channels 2021-2026
Products
Pepsico Rallies Shares with Bold, Culture-Driven Strategies and Emotional Marketing
CHART 10 Pepsico Re-Enters Indonesia
Glico Wings Shapes Innovation through Affordability and Engagement
CHART 11 Glico Wings
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Demand Increasingly Anchored in Value-Focused Purchasing, Influencing Sales
- Brands Refresh Engagement through Pop Culture and Lifestyle Integration
- Health Cues and Flavour Innovation Drive Biscuit Appeal
- CHART 19 Value Sales 2021-2031
- CHART 20 Volume Sales 2021-2031
- CHART 21 Value Sales by Category 2026
- What's Next?
- Brands Are Set to Use Premiumisation to Capture Rising Incomes
- Brands to Boost Digital Engagement and Hype-Led Launches to Sustain Demand
- Fortified Biscuits and Smaller Packs to Drive Wider Acceptance and Frequent Purchase
- CHART 22 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 23 Forecast Value Sales 2021-2031
- CHART 24 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Nabati Boosts Share with Digital Campaigns as Mayora Defends Leadership
- CHART 25 Company Shares 2026
- CHART 26 Brand Shares 2026
- Channels
- Small Local Grocers Anchor Impulse Biscuit Buying for Schoolchildren
- Convenience Retailers Expand Digital Platforms to Fuel Online Biscuit Growth
- Discounts and Proximity to Drive Channel Loyalty Amid Rising Online Competition
- CHART 27 Retail Channels 2021-2026
- Products
- Tango and Nabati Activate Impulse and Engagement through Format and Culture
- CHART 28 Tango Impulse-Led Convenience
- Twice Partnership Powers Nabati'S Shareable Snacking Push
- CHART 29 Nabati Refreshes Engagement
- Lemonilo and Tango Expand Crispy Brownies to Capture Indulgence and Health
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN INDONESIA
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Affordable Indulgence Drives Growth, Sustaining Sustain Demand and Frequency
- Countlines and Other Chocolate Confectionery Lead as Affordable, Impulse-Driven Choices
- Brands Leverage Emotional Marketing to Deepen Brand Loyalty
- CHART 37 Silverqueen Emotional Marketing
- CHART 38 Value Sales 2021-2031
- CHART 39 Volume Sales 2021-2031
- CHART 40 Value Sales by Category 2026
- What's Next?
- Convenience Stores to Expand Reach as Smaller Packs Drive Frequency
- CHART 41 Analyst Insight for Chocolate Confectionery
- Health-Focused Launches to Reshape Consumer Expectations and Brand Value
- Premiumisation and Emotional Marketing to Drive Growth
- CHART 42 Forecast Value Sales 2021-2031
- CHART 43 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mayora Indah Tbk Pt and Ceres Pt Sustain Lead as Innovation and Brand Strength Drive Loyalty
- Cadbury Dairy Milk Bubbly Debut Signals Shift in Chocolate Innovation
- CHART 44 Company Shares 2026
- CHART 45 Brand Shares 2026
- Channels
- Convenience Retailers Build Loyalty through Impulse-Driven Access
- Retail E-Commerce Expands Reach but Remains a Supporting Channel
- CHART 46 Retail Channels 2021-2026
- Products
- Delfi and Silverqueen Shape Demand through Affordable Indulgence and Emotional Engagement
- Cadbury and Delfi Leverage Flavour and Texture Innovation to Drive Excitement
- CHART 47 Delfi Share Packs
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real Gdp Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN INDONESIA
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Bubble Gum Leads Volume Sales as Chewing Gum Accelerates Value Growth
- Brands Attempt to Reignite Youth Engagement through Insight-Driven Marketing and Collaborations
- Rising Incomes Provide Headroom for Value-Driven Innovation
- CHART 55 Value Sales 2021-2031
- CHART 56 Volume Sales 2021-2031
- CHART 57 Value Sales by Category 2026
- What's Next?
- Shifts in Consumer Habits to Affect Gum Sales
- Storytelling to Fuel Relevance as Gum Faces Pressure
- Gum Players to Focus on Wellness, Youth and Entertainment to Spur Sales
- CHART 58 Forecast Value Sales 2021-2031
- CHART 59 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Perfetti Van Melle Indonesia Pt Sustains Dominance as Lotte Indonesia Pt Grows Share
- CHART 60 Company Shares 2026
- CHART 61 Brand Shares 2026
- Channels
- Small Local Grocers Anchor Impulse Buying as Convenience Stores Gain Momentum
- Social Media Promotions Drive Gradual E-Commerce Uptake for Gum
- CHART 62 Retail Channels 2021-2026
- Products
- Brands Use Social Campaigns and Strategic Collaborations to Revive Brand Relevance
- Big Babol and Lotte Xylitol Target Youth with Pop Culture and Esports
- CHART 63 Lotte Xylitol Gum
- Engagement-Led Innovation Slows Decline and Intensifies Competition
- Economic Context
- CHART 64 Economic Context for Gum
- CHART 65 Real Gdp Growth 2021-2031
- CHART 66 Inflation 2021-2031
- Consumer Context
- CHART 67 Consumer Context for Gum
- CHART 68 Population 2021-2031
- CHART 69 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN INDONESIA
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 70 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Brands Leverage Youth Engagement Strategies to Drive Sustained Growth
- Gummies and Jellies Outpace as Insight-Driven Campaigns Transform Snacking
- Collaborations and Clean Labels Fuel Growth
- CHART 71 Value Sales 2021-2031
- CHART 72 Volume Sales 2021-2031
- CHART 73 Value Sales by Category 2026
- What's Next?
- Gummies and Jellies to Maintain Momentum as Digital Engagement Expands
- Brands to Use Health Claims and Local Certification to Build Trust with Parents
- Coffee-Flavoured Candies and Digital Campaigns to Sustain Everyday Relevance
- CHART 74 Analyst Insight for Sugar Confectionery
- CHART 75 Forecast Value Sales 2021-2031
- CHART 76 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Yupi Indo Jelly Gum Pt Widens Lead through Innovation and Engagement
- CHART 77 Company Shares 2026
- CHART 78 Brand Shares 2026
- Channels
- Small Local Grocers Sustain Impulse-Led Growth as Convenience Stores Accelerate
- Convenience-Led Formats Drive Channel Innovation and Impulse Engagement
- CHART 79 Retail Channels 2021-2026
- Products
- Yupi Builds Ongoing Loyalty with Interactive Talent Campaigns
- Fox'S Blends Emotive Design with Functional Benefits to Attract Gen Z
- Insight-Driven Engagement Reshapes Competition and Long-Term Demand
- CHART 80 Yupi Insight-Driven Marketing
- Economic Context
- CHART 81 Economic Context for Sugar Confectionery
- CHART 82 Real Gdp Growth 2021-2031
- CHART 83 Inflation 2021-2031
- Consumer Context
- CHART 84 Consumer Context for Sugar Confectionery
- CHART 85 Population 2021-2031
- CHART 86 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN INDONESIA
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 87 Key Industry Trends for Ice Cream
- Industry Performance
- Convenience Channels Drive Affordable Impulse Growth
- Impulse Brands Leverage Low Prices and Novelty to Capture Demand
- Impulse Buys Grow as Brands Blend Online and Offline Power
- CHART 88 Value Sales 2021-2031
- CHART 89 Volume Sales 2021-2031
- CHART 90 Value Sales by Category 2026
- What's Next?
- Convenience Retailers to Drive Impulse Formats as Social Media Accelerates Trial
- Affordable and Premium Launches to Address Evolving Consumer Expectations
- Multipack and At-Home Formats to Unlock New Consumption Occasions
- CHART 91 Analyst Insight for Ice Cream
- CHART 92 Forecast Value Sales 2021-2031
- CHART 93 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Top Players Maintain Leading Shares through Social Media Strategies and Product Innovation
- Younger Shoppers Drive Emerging Player Joyday'S Momentum
- Campina and Aice Drive Sales with New Impulse Innovation
- CHART 94 Company Shares 2026
- CHART 95 Brand Shares 2026
- Channels
- Convenience Retailers Expand Reach and Boost Impulse Sales
- Indomaret and Alfamart Maintain Marginal E-Commerce Presence
- CHART 96 Retail Channels 2021-2026
- Products
- Glico Wings Set New Standards with Affordable Launches
- CHART 97 Glico Wings Innovation
- Social Media and Experiential Marketing Expand Ice Cream Consumption Occasions
- Balancing Growth: Innovation Versus Value Dynamics
- CHART 98 Magnum Premium Value
- Economic Context
- CHART 99 Economic Context for Ice Cream
- CHART 100 Real Gdp Growth 2021-2031
- CHART 101 Inflation 2021-2031
- Consumer Context
- CHART 102 Consumer Context for Ice Cream
- CHART 103 Population 2021-2031
- CHART 104 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN INDONESIA
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 105 Key Industry Trends for Savoury Snacks
- Industry Performance
- Brands Leverage Cultural Storytelling to Reignite Competition
- Brands Drive Salty Snacks Growth through Spicy Innovations
- CHART 106 Indofood Accelerates Spicy Snack Growth
- Affordability and Low-Cost Packs Fuel Next-Gen Snack Buying
- CHART 107 Value Sales 2021-2031
- CHART 108 Volume Sales 2021-2031
- CHART 109 Value Sales by Category 2026
- What's Next?
- Brands to Expand Portfolios to Capture New Snacking Occasions
- Emerging Brands to Drive Flavour Innovation and Digital Engagement to Boost Trial and Loyalty
- Brand Success to Be Influenced by Innovation, Visibility and Retail Shelf Space
- CHART 110 Analyst Insight for Savoury Snacks
- CHART 111 Forecast Value Sales 2021-2031
- CHART 112 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Garudafood Group and Indofood Sukses Makmur Tbk Pt Defend Top Positions
- Floaty Drives New Trial with Playful Launches
- Re-Entry Arms Pepsico for Category Upswing
- CHART 113 Company Shares 2026
- CHART 114 Brand Shares 2026
- Channels
- Small Local Grocers Defend Leadership as Convenience Retailers Grow
- Convenience Chains Leverage Digital Integration to Fuel E-Commerce Gains
- CHART 115 Retail Channels 2021-2026
- Products
- Pepsico'S Storytelling Campaigns Intensify Brand Competition and Engagement
- CHART 116 Pepsico Re-Enters Indonesia
- Indofood Drives Flavour Innovation with Regional Spicy Launches
- Economic Context
- CHART 117 Economic Context for Savoury Snacks
- CHART 118 Real Gdp Growth 2021-2031
- CHART 119 Inflation 2021-2031
- Consumer Context
- CHART 120 Consumer Context for Savoury Snacks
- CHART 121 Population 2021-2031
- CHART 122 Population by Generation 2026
- Country Reports Disclaimer
