PUBLISHER: Euromonitor International | PRODUCT CODE: 2096334
PUBLISHER: Euromonitor International | PRODUCT CODE: 2096334
Home and Garden in Spain
In 2025, home and garden in Spain recorded recovery from decline in 2024, reaching EUR20,645 million in retail value with 2% growth, though this remained slower than in many other Western European countries, highlighting a market where price sensitivity and value orientation continue to dominate consumer behaviour. Despite ongoing cost pressures, home and garden in Spain demonstrates structural attractiveness, supported by a growing population of 49.1 million, rising disposable incomes, and a fo...
Euromonitor International's Home and Garden in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Leroy Merlin and Sostrene Grene Respond to Value-Driven Demand
Ikea Iberica and Verdecora Drive Urban Gardening Surge among City Dwellers
CHART 1 IKEA Iberica's Spring/Summer 2025 Terrace Tange Adds Balcony- Friendly Items
Gardena and Andreu World Set New Standards in Sustainability and Smart Living
CHART 2 Value Sales 2020-2030
CHART 3 Value Sales by Category 2025
What's Next?
Solid Socioeconomic Fundamentals Set to Drive Growth
Peer-To-Peer Resale and Trade-In Services to Impact the Performance of Home Furnishings Primary Market
Compliance-Led Design to Reshape Retail Strategies
CHART 4 Forecast Value Sales 2020-2030
CHART 5 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Ikea and Private Label Expand Value to Reinforce Leadership
Gardena and Bruguer Drive Connected and Design-Led Launches
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Homewares and Home Furnishing Stores Retains Top Spot as Retail E-Commerce Narrows the Gap
Circular Shift in Home Furnishings and the Response From Retailers
CHART 8 Retail Channels 2020-2025
Economic Context
CHART 9 Economic Context for Home and Garden
CHART 10 Real Gdp Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Home and Garden
CHART 13 Population 2020-2030
CHART 14 Consumer Expenditure 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
HOME IMPROVEMENT IN SPAIN
- Key Data Insights
- 2025 Developments
- Home Improvement Summary
- Industry Performance
- Roca Sanitario Drives Smart Water Efficiency as Regulations Tighten
- Dexter and Luxens Private Label Lines Drive Affordable Diy Growth
- CHART 16 Leroy Merlin's Private Label Lines Anchor the Value Tier in Spanish DIY
- Cosentino and Porcelanosa Secure Premium Upgrades Amid Private Label Expansion
- CHART 17 Value Sales 2020-2030
- CHART 18 Value Sales by Category 2025
- What's Next?
- Eco-Certified Suppliers to Capture Value as Energy Rules Tighten
- Retailers Set to Integrate Digital Tools to Drive Omnichannel Conversion
- CHART 19 Forecast Value Sales 2020-2030
- CHART 20 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Private Label and Roca Defend Share as Value and Design Priorities Diverge
- CHART 21 Company Shares 2025
- CHART 22 Brand Shares 2025
- Channels
- Leroy Merlin and Obramat Expand Omnichannel Services to Deepen In-Store Dominance
- Retail E-Commerce Accelerates in Lower-Ticket Categories as Omnichannel Becomes Standard
- Leroy Merlin and Obramat Drive Sustainability and Value with Renewable Energy and Private Label
- CHART 23 Retail Channels 2020-2025
- Economic Context
- CHART 24 Economic Context for Home Improvement
- CHART 25 Real Gdp Growth 2020-2030
- CHART 26 Inflation 2020-2030
- Consumer Context
- CHART 27 Consumer Context for Home Improvement
- CHART 28 Population 2020-2030
- CHART 29 Consumer Expenditure 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
GARDENING IN SPAIN
- Key Data Insights
- 2025 Developments
- Gardening Summary
- Industry Performance
- Ikea Expands Compact Living Solutions to Boost Balcony Gardening
- Verdecora and Leroy Merlin Drive Demand for Water-Saving Products
- CHART 31 Drip Irrigation Kits Drive Water- Saving Gardening
- Apartment Dwellers Turn to Pots and Planters for Urban Greenery
- CHART 32 Value Sales 2020-2030
- CHART 33 Value Sales by Category 2025
- What's Next?
- Retailers Expected to Respond to Compliance Pressures with Sustainable Ranges
- Brands Will Adapt to Gardening for Balconies and Terraces
- Diy Kits and Bundled Services to Target Polarised Consumer Needs
- CHART 34 Forecast Value Sales 2020-2030
- CHART 35 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Private Label and Heritage Brands Defend Share Amid Fragmentation
- CHART 36 Company Shares 2025
- CHART 37 Brand Shares 2025
- Channels
- Leroy Merlin and Peers Secure Dominance through Advice and Range
- Amazon and Leroy Merlin Expand Digital Content as E-Commerce Stabilises
- CHART 38 Retail Channels 2020-2025
- Economic Context
- CHART 39 Economic Context for Gardening
- CHART 40 Real Gdp Growth 2020-2030
- CHART 41 Inflation 2020-2030
- Consumer Context
- CHART 42 Consumer Context for Gardening
- CHART 43 Population 2020-2030
- CHART 44 Consumer Expenditure 2020-2030
- CHART 45 Population by Generation 2025
- Country Reports Disclaimer
HOMEWARES IN SPAIN
- Key Data Insights
- 2025 Developments
- Homewares Summary
- Industry Performance
- Inditex Brings Accessible Design to Value-Focused Shoppers
- Ikea'S Omnichannel Strategy Redefines the Spanish Purchase Journey
- CHART 46 IKEA Iberica: 30 Minutes Walk, 15 Minutes, Drive, or Two Clicks Away From Every Spanish Shopper
- Tefal and Lekue Set New Standards as Sustainability Becomes Expected
- CHART 47 Value Sales 2020-2030
- CHART 48 Value Sales by Category 2025
- What's Next?
- Consumers to Split Spending between Essentials and Premium Design
- Hybrid Purchasing Habits Set to Drive Investment in Omnichannel Retail
- New Sustainability Rules Will Force Supply Chain Transformation
- CHART 49 Forecast Value Sales 2020-2030
- CHART 50 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea and Private Label Lead as Discounters Drive Value-Led Demand
- Tefal Strengthens Premium Credentials with Paul Bocuse Collection
- CHART 51 Company Shares 2025
- CHART 52 Brand Shares 2025
- Channels
- Ikea and Leroy Merlin Remain Significant as Shoppers Prioritise Tactile Inspection
- Amazon and El Corte Ingles Accelerate E-Commerce Growth with Broad Assortments
- Sostrene Grene Succeeds with Digital-First Relaunch Targeting Design-Led Value
- CHART 53 Retail Channels 2020-2025
- Economic Context
- CHART 54 Economic Context for Homewares
- CHART 55 Real Gdp Growth 2020-2030
- CHART 56 Inflation 2020-2030
- Consumer Context
- CHART 57 Consumer Context for Homewares
- CHART 58 Population 2020-2030
- CHART 59 Consumer Expenditure 2020-2030
- CHART 60 Population by Generation 2025
- Country Reports Disclaimer
HOME FURNISHINGS IN SPAIN
- Key Data Insights
- 2025 Developments
- Home Furnishings Summary
- Industry Performance
- Ikea Iberica Unifies Online and In-Store Experiences to Win Loyalty
- Kave Home Attracts Budget-Conscious Renters with Small-Space Collections
- Andreu World Raises the Bar with Certified Circular Materials
- CHART 61 Pure ECO by Andreu World is Made From 100% recycled and 100% Recycable Thermopolymers
- CHART 62 Value Sales 2020-2030
- CHART 63 Value Sales by Category 2025
- What's Next?
- Brands to Segment Assortments, with Polarisation Expected
- Challenges and Opportunities From Sustainability
- CHART 64 Forecast Value Sales 2020-2030
- CHART 65 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea Leverages Affordability and Omnichannel Investment to Strengthen Lead
- Design Brands Embrace Hybrid Living to Capture Value Growth
- CHART 66 Company Shares 2025
- CHART 67 Brand Shares 2025
- Channels
- Homewares Specialists Defend Lead Even as Online Rivals Gain Share
- Wallapop and Ikea Preowned Reshape Resale and Circular Shopping
- CHART 68 Retail Channels 2020-2025
- Economic Context
- CHART 69 Economic Context for Home Furnishings
- CHART 70 Real Gdp Growth 2020-2030
- CHART 71 Inflation 2020-2030
- Consumer Context
- CHART 72 Consumer Context for Home Furnishings
- CHART 73 Population 2020-2030
- CHART 74 Consumer Expenditure 2020-2030
- CHART 75 Population by Generation 2025
- Country Reports Disclaimer
