PUBLISHER: Euromonitor International | PRODUCT CODE: 2096337
PUBLISHER: Euromonitor International | PRODUCT CODE: 2096337
Home and Garden in Germany
Home and garden in Germany in 2025 saw a value decline of 2% to EUR77,798 million, although decline was slower than in the previous two years, mitigated by the scale of core demand and the ability of large-format retailers and brands to adapt quickly to evolving consumer preferences. The landscape remains attractive for those able to address rising price sensitivity and the shift to omnichannel experiences, as households increasingly prioritise affordable updates, value-led propositions, and sus...
Euromonitor International's Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Home and Garden
Industry Performance
Villeroy & Boch, Westwing and Diy Chains Redefine Shopper Journeys with Omnichannel Integration
CHART 2 Villeroy &?Boch Turns Its Hq into a Brand Destination
Discounters Capture Trading-Down Shoppers with Price Investment and Private Label Expansion
Toom, Compo and Gardena Drive Eco-Friendly and Convenience-Led Gardening Choices
CHART 3 Value Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Value and Premium Brands to Shape a Polarised Landscape
Online-First Retailers Integrate In-Store Experiences to Retain Loyalty
Retailers to Substantiate Eco Claims as Circularity Becomes the Norm
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Ikea and Private Label Consolidate as Innovation Reshapes the Competition
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Home Products Specialists Defends Lead with Hybrid Journeys
Action and Woolworth Drive Sales with Value-Led Expansion
CHART 9 Retail Channels 2020-2025
Products
Catalysts for Next-Generation Home Solutions
Pioneering Launches in Smart and Sustainable Design
CHART 10 Swarovski X Rosenthal Idyllia: Collaboration-Driven Luxury Dinnerware
Commercial Outcomes of Advanced Product Development
Economic Context
CHART 11 Economic Context for Home and Garden
CHART 12 Real Gdp Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Home and Garden
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
HOME IMPROVEMENT IN GERMANY
- Key Data Insights
- 2025 Developments
- Home Improvement Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Home Improvement
- Industry Performance
- Obi and Hornbach Adapt as Diy and Difm Needs Reshape Retail
- CHART 19 Obi Blurs the Line between Click and Store
- Bathroom and Sanitaryware Retains Its Lead as Upgrades Drive Spending
- Flooring Innovators Perform Better as Small Upgrades Gain Favour
- CHART 20 Value Sales 2020-2030
- CHART 21 Value Sales by Category 2025
- What's Next?
- Action, Woolworth and Tedi Expected to Reshape Value Diy with Rapid Expansion
- Circularity and Compliance to Have an Impact as Scrutiny Grows
- CHART 22 Forecast Value Sales 2020-2030
- CHART 23 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Private Label and Bosch Extend Value and Innovation Advantages
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
- Channels
- Action, Woolworth and Tedi Drive Discounter-Led Share Gains
- CHART 26 Hornbach Keeps the Store at the Centre as Digital Plays a Supporting Role
- Obi Marketplace Launch and Click-And-Collect Fuel Online Channel Growth
- Retailers Accelerate Sustainability and Value-Led Merchandising Strategies
- CHART 27 Retail Channels 2020-2025
- Products
- Sustainability and Circularity Shape New Product Development
- Pioneering Launches Highlight Eco-Centric Design
- CHART 28 Hansgrohe Brings the Shower Toilet to Europe
- Polarised Purchasing Reshapes the Competitive Landscape
- Economic Context
- CHART 29 Economic Context for Home Improvement
- CHART 30 Real Gdp Growth 2020-2030
- CHART 31 Inflation 2020-2030
- Consumer Context
- CHART 32 Consumer Context for Home Improvement
- CHART 33 Population 2020-2030
- CHART 34 Consumer Expenditure 2020-2030
- CHART 35 Population by Generation 2025
- Country Reports Disclaimer
GARDENING IN GERMANY
- Key Data Insights
- 2025 Developments
- Gardening Summary
- Industry Performance
- Horticulture Maintains Broad Appeal Despite Slight Value Decline
- Gardena'S Smart Solutions Drive Equipment Upgrades and Urban Appeal
- Sustainability Becomes Increasingly Important in Garden Care
- CHART 36 Toom Goes 100% Peat-Free
- CHART 37 Value Sales 2020-2030
- CHART 38 Value Sales by Category 2025
- What's Next?
- Sustainability Expected to Become the Norm
- Action, Woolworth and Tedi Expected to Continue to Reshape Value Channel Dynamics
- Gardena and Challengers to Drive Automation and Water Efficiency Boom
- CHART 39 Forecast Value Sales 2020-2030
- CHART 40 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Gardena and Bosch Reinforce Leadership While Private Label Also Has a Role
- Ai-Driven Robotic Mowers Accelerate Competition and Challenge Incumbents
- CHART 41 Company Shares 2025
- CHART 42 Brand Shares 2025
- Channels
- Home Improvement and Gardening Stores Such as Obi and Hornbach Defend Channel Leadership
- Action and Parkside Attract Urban Gardeners with Value-Driven Concepts
- CHART 43 Retail Channels 2020-2025
- Economic Context
- CHART 44 Economic Context for Gardening
- CHART 45 Real Gdp Growth 2020-2030
- CHART 46 Inflation 2020-2030
- Consumer Context
- CHART 47 Consumer Context for Gardening
- CHART 48 Population 2020-2030
- CHART 49 Consumer Expenditure 2020-2030
- CHART 50 Population by Generation 2025
- Country Reports Disclaimer
HOMEWARES IN GERMANY
- Key Data Insights
- 2025 Developments
- Homewares Summary
- Industry Performance
- Ikea Price Cuts Drive Value Focus While Polarisation Deepens
- Kitchen Leads as Sustainability and Innovation Reshape Demand
- Villeroy & Boch Transforms In-Store Discovery into Experiential Retail
- CHART 51 Villeroy & Boch Turns Its Hq into a Brand Destination
- CHART 52 Value Sales 2020-2030
- CHART 53 Value Sales by Category 2025
- What's Next?
- Polarisation Expected as Discounters Expand Value Ranges and Premium Retailers Deepen Experiences
- Winning Trust with Credible Sustainability and Design
- Ai-Powered E-Commerce and Accessibility to Reshape Digital Journeys
- CHART 54 Forecast Value Sales 2020-2030
- CHART 55 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Wmf Maintains Its Lead While Rosenthal Leverages Design Collaborations to Defend Premium Value
- CHART 56 Company Shares 2025
- CHART 57 Brand Shares 2025
- Channels
- Discounters Accelerate Store Openings as Experience-Led Formats Reshape Shopping
- Amazon and Otto Gain Ground as E-Commerce Personalises the Shopping Journey
- CHART 58 Retail Channels 2020-2025
- Economic Context
- CHART 59 Economic Context for Homewares
- CHART 60 Real Gdp Growth 2020-2030
- CHART 61 Inflation 2020-2030
- Consumer Context
- CHART 62 Consumer Context for Homewares
- CHART 63 Population 2020-2030
- CHART 64 Consumer Expenditure 2020-2030
- CHART 65 Population by Generation 2025
- Country Reports Disclaimer
HOME FURNISHINGS IN GERMANY
- Key Data Insights
- 2025 Developments
- Home Furnishings Summary
- Industry Performance
- Bett1 and Ikea Set New Standards with Circular Solutions
- Lighting Sees Growth Momentum While Modular Solutions Gain Traction
- CHART 66 Modular by Design: How Hacker and Hettich Tackle Small-Space Living
- CHART 67 Value Sales 2020-2030
- CHART 68 Value Sales by Category 2025
- What's Next?
- Ikea and Bett1 to Drive Circularity as Sustainability Becomes Standard
- Philips Hue and Ikea Reimagine the Home with Smart Lighting
- Westwing and Cairo Blend Digital and In-Person Experiences to Win Loyalty
- CHART 69 Forecast Value Sales 2020-2030
- CHART 70 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea and Private Label Leverage Value and Digital Strength to Defend Share
- Philips and Nobilia Drive Smart Kitchen Integration to Boost Innovation
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
- Channels
- Homewares and Home Furnishing Stores Deepen Omnichannel Strategies to Defend Leadership
- Retail E-Commerce Rises, While Emerging Concepts Set to Make an Impact
- CHART 73 Retail Channels 2020-2025
- Economic Context
- CHART 74 Economic Context for Home Furnishings
- CHART 75 Real Gdp Growth 2020-2030
- CHART 76 Inflation 2020-2030
- Consumer Context
- CHART 77 Consumer Context for Home Furnishings
- CHART 78 Population 2020-2030
- CHART 79 Consumer Expenditure 2020-2030
- CHART 80 Population by Generation 2025
- Country Reports Disclaimer
